Towards a positioning
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Towards a positioning

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Towards a positioning Towards a positioning Presentation Transcript

  • Getting towards a brand’s positioning Mission: dffffffff What do you want the brand to be known for? What makes us unique? dffffffff E  motional benefit to customers: dffffffff What can we start telling brand stories about? E  motional benefit to customers: What can we start telling brand stories about? * How are we beating the competition? dffffffff * dffffffff What do the target customers want? W  hat is the 3-5 word positioning statement (essence) of your brand? E  motional benefit to customers: STRAT What can we start telling brand stories about? TALKING .com