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Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
Shopper marketingfails
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Shopper marketingfails

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  • 1. Brought to you by:.comSTRATTALKING In association with: GD INSPIRES10 insights intoshoppermarketing failsin supermarkets,from a report by behaviour analysts, SBXL
  • 2. Brought to you by:.comSTRATTALKINGSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5It appears that our choices are influenced byproduct promotions- but don’t take in the details
  • 3. Brought to you by:.comSTRATTALKINGShoppers pushing trolleys through the aisles areconfronted with so many competing posters andsigns that they cannot take them all in, accordingto behaviour analystsSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 4. Brought to you by:.comSTRATTALKINGResearch suggests people are influenced by the factthat a product is being promoted, but are less likelyto take in the detailSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 5. Brought to you by:.comSTRATTALKINGMr Adcock, MD of SBXL, said: ‘Our brains just cannot copewith the number of decisions we have to make in a store.We will see a different offer every three-quarters of asecond in a supermarket and we just can’t cope.Source: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 6. Brought to you by:.comSTRATTALKINGIf you are faced with 85 different types of lagerin an aisle, the brain just automatically tries toslim that down to a smaller numberSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 7. Brought to you by:.comSTRATTALKINGShoppers are unable to make detailed calculationsin-store and so they take shortcuts or start to guess.What they actually do is reduce their choice to anythingthat stands out above the rest.Source: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 8. Brought to you by:.comSTRATTALKINGThe message to shoppers is to take more time takingin the detail of a promotion in order to understandwhat the saving is – if anySource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 9. Brought to you by:.comSTRATTALKINGThe message to supermarkets is that it doesn’t reallymatter what the offer is as long as the product isvisually prominentSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 10. Brought to you by:.comSTRATTALKINGSales of DVDs priced at £4.24 rocketedwhen a sign said ‘Two for £10’Source: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 11. Brought to you by:.comSTRATTALKINGWhen shop launched BOGOF teabag box deal,45% picked up just one boxSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 12. Brought to you by:.comSTRATTALKINGSales of a whisky brand in an airport shop rose 30%after a yellow border was put around a sign namingthe drink and price.The brain registered this as evidence of a bargainwhen, in fact, there had been no price cutSource: Behaviour analysts SBXLvia http://strat-talking.com/li/5
  • 13. Brought to you by:.comSTRATTALKING In association with: GD INSPIRESThanksfor reading.Find moreinsight andcommentary atStrat-Talking.com

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