Act II
Using new media tools to make Orlando
Greg Rollett
cool(er)
Rob Williams
Social Media Amplifies What Happens IRL
Amazon at your service Nathaniel Bibler
Co-working in Orlando John Todero
Building referrals from exisiting and
Greg Pederson
previous clients
Beer - An introduction to home brewing Matthew Williams
The Lies We Tell Ourselves Anthony Eden

USING NEW MEDIA TOOLS TO MAKE
ORLANDO COOL(ER)
Greg Rollett

Using New Media to Make Orlando Cool(er)
Greg Rollett from Endagon Innovations

Rock For Hunger

doterati

Jones High School Alumni

Orlando Bloggers

Sentinel Bloggers
• 12 news blogs
• 16 sports blogs
• 7 business / consumer blogs (incl. Etan)
• 9 entertainment blogs
• 7 lifestyle blogs

Community Bloggers
• The Disney Blog – thedisneyblog.com
• Pulse of Central Florida – pulseofcentralflorida.com
• The Daily City – thedailycity.com

things to do

Tweetups

meet ups
Only 17 are Internet and Technology!

volunteering

volunteering cont

more nonprofits and volunteers

local music

orlando arts + entertainment

the o-mag

Where do we go from here?
• Government use of New Media Tools
• Educational use of New Media Tools
• More bands, artists, filmmakers, etc
• Smaller niche groups continue to grow (user
gorups, tweetups, etc)
• Spammy local businesses trying to game
system

What I would like to see…
What I would like to see…
More use of mobile technology from local companies

…and that is Orlando getting cooler in 5 minutes…

SOCIAL MEDIA AMPLIFIES WHAT HAPPENS IRL
Rob Williams

!\"#$%&''&()*

AMAZON AT YOUR SERVICE
Nathaniel Bibler

Amazon@Your.Service
A quick glimpse at what’s available through Amazon Web Services
Presented by Nathaniel Bibler
For Ignite Orlando on Wednesday, March 4, 2009

How may I service you?
• Affiliates and Fulfillment
• Payments and Billing
• On-demand workforce
• Infrastructure services

I’ve used it!
This is the part where you raise your hand.
Come on, Jeremy can do it and so can you.

Affiliates and Fulfillment
• Traditional affiliate program
• Fulfillment by Amazon
• Warehouse management
• Shipping, branding, packing slips, API

Payments and Billing
Amazon Flexible Payments Service
• Built for developers
• API for
• Accepting and sending payments,
• Aggregating micropayments,
• Taking donations, and
• Charging recurring subscription fees
• Supports Marketplace fees

Payments and Billing
Amazon Simplepay
• Form-based, simpler version of FPS
• Similar to Paypal payment buttons
• Supports taking:
• Payments,
• Donations,
• Simple marketplace, and
• Recurring payments (by invitation only)

Marketplace Fees
Lets build Shopifycation
So, you’ve built a pretty lil’ hosted e-comm site.
You let merchants build their own, unique stores for free.
You ask merchants to agree to a 2% sales fee
This happens automatically in “one” transaction.

On-Demand Workforce
Amazon Mechanical Turk
• Crowdsourcing
• Programmatic access to human intelligence
• Or, get paid for doing someone else’s
mundane tasks

Give me some ideas, man

Infrastructure Services
Simple Queue Service (SQS)
• Hosted FIFO messaging queue
(roughly)
• Built-in failover protection / timeout
• REST and SOAP interfaces

Infrastructure Services
Amazon SimpleDB
• Schema-free data store
• Attribute-value pairs
• Multi-value attributes
• Automatic indexing

Infrastructure Services
Amazon Simple Storage Service (S3)
• Infinite disk in the sky
• REST and SOAP
• HTTP or BitTorrent™
• Storage and bandwidth

Infrastructure Services
Amazon CloudFront
• S3-based global CDN
• United States
• Europe
• Japan
• Each bucket gets a unique URL
• Edge node updates are automatic
• Guaranteed 1GB/s and 1000req/s

Infrastructure Services
Amazon Elastic Compute Cloud (EC2)
• Virtual Private Servers
• New machine(s) in minutes
• Metered bandwidth and
uptime
• Volatile storage

Infrastructure Services
Elastic Block Storage (EBS) and Elastic IP Addresses
• Block level storage for EC2
• Static IPs
• Persist independently
• Attach to any EC2 instance
• Attached as a storage device
• No DNS changes
• Automatic replication and
• No software updates
snapshot support

What can you do with it?
• •
Red Hat Enterprise Linux Oracle 11g
• •
Windows Server 2003 Microsoft SQL Server Standard 2005
• •
Oracle Enterprise Linux MySQL Enterprise
• •
OpenSolaris IBM DB2
• openSUSE Linux
• Java Application Server
• Ubuntu Linux
• JBoss Enterprise Application Platform
• Fedora
• IBM Informix Dynamic Server
• Gentoo Linux
• IBM WebSphere
• Debian
• Windows Media Server

Payments and Billing
Amazon DevPay
• Offload ordering, metering, billing, and
account management
• Customers sign up with a link
• Build your product and be done
• Supports:
• Amazon EC2
• Amazon S3

Payments and Billing
Amazon DevPay
• Create an EC2 Amazon Machine Image (AMI)
and register it
• Post a link or blog about your DevPay AMI
• Customer buys your AMI
• Customer launches an instance
• PROFIT!!!!

Attributions
• Yes I Did, courtesy of Seven Morris at http://www.flickr.com/photos/sevenmorris/3005381373/
• Raise Your Hand, courtesy of dynet at http://www.flickr.com/photos/30908884@N00/217978825/
• Money Bag in Blue, courtesy of dolphinsdock at http://www.flickr.com/photos/66568868@N00/3080423428/
• Apple Queue, courtesy of william couch at http://www.flickr.com/photos/wcouch/1953080243/
• improved data storage capability; superior technology-fu, courtesy of JulianBleecker at
http://www.flickr.com/photos/julianbleecker/3048626965/, referenced from “It's 1975 And This Man Is About To Show You The
Future” at http://www.squareamerica.com/ib.htm.
• Hard Drive Nights, courtesy of scimanal at http://www.flickr.com/photos/scimanal/2787557572/
• More Server Racks - Data Center, courtesy of jaxmac at http://www.flickr.com/photos/jaxmac/193001860/
All graphics referenced use the following license:

CO-WORKING IN ORLANDO
John Todero

Orlando’s Official
Coworking Space

Who Am I?
• Co-Founder of DyVERSE
• Founding Member of CoLab Orlando

DyVERSE’s First Home

Movin’ On Up

Coworking?
• Wikipedia - Coworking is the social
gathering of a group of people, who are still
working independently, but who share
values and who are interested in the synergy
that can happen from working with talented
people in the same space.

Coworking?

A Worldwide Movement
• Citizen Space
San Francisco, CA
• Founded in 2006

A Worldwide Movement
• Independence Hall
Philadelphia, PA
• Founded in 2007

Who’s a Typical Coworker?
Citizen Space Co-Founder - Tara Hunt
“Coworking is about providing affordable, open,
collaborative spaces for people as an
alternative to working from home or from noisy
coffee shops. It’s like an artistic collective with a
technology twist.”

Creative Scene in Orlando?
• Technology Growth
• Growing Digital Media
Industry
• Numerous Colleges
• Talks of Creative
Village

CoLab Orlando
• Invited to Check Out
CoLab
• Perfect Downtown
Location
• Historic Angebilt
Building

CoLab Orlando
Memberships
• Free Wi-Fi
• Open Desk Space
• Private Suites
• Conference Room
• Printer / Scanner / Copier
• Free Coffee
• Interesting People
• Event Venue

Open Desk Space

Private Suites

We Found Our Home

Why Should You Care?
Cheap Office Space

Why Should You Care?
Collaborate with Cool People / Businesses
• Up and Coming
Businesses
• Independents
• Professional and
Social Networking

Why Should You Care?
Grow the Creative Community

Put Orlando on the Map!
• Get involved
• Build on Orlando’s
strengths
• Become an active
member of the
creative community

Come Visit CoLab!

BUILDING REFERRALS FROM EXISITING
AND PREVIOUS CLIENTS
Greg Pederson

Building Referrals from
Existing and Previous Clients

New Clients come from:
Advertising
Networking
Referrals

Advertising
Expensive
Elusive
Lower Conversion Rate

Networking
Difficult to find events that benefit your
business
Time Consuming

Networking Preparation
Don’t get me wrong, networking events are
good and should be part of your sales and
marketing strategy
Have a 30 second, 1 minute and 3 minute
elevator pitch prepared and polished.

Referrals
Will be more receptive to working with you
Will be cheaper and require less time to
close (theoretically)

How Do you get these
Referrals?
Ask for them.
Ask clients for referrals at the start and end
of a project.
Ask your clients if they have any friends,
associates or colleagues whom they think
might benefit from your services.

Why do Clients want to
give You Referrals?
Because you have done such a great job that
they can’t help but to sing your praises.

Building Client Trust and
Respect
Under commit and over deliver
Keep your client in the project loop
Regularly check in with them to see how
things are going from their perspective

Checking in with your
Client
Ask them if they are happy with the
progress and direction of the project
Ask them if they are happy with you?
Ask them if there have any questions or
concerns.
Ask and they will tell you.

Client Management
Remember, you are selling the client a
service.
That service is usually more about holding
their hand during the development process
than it is about the development itself.
You’re the expert and the client is relying on
you to guide them.

Client Perspective
They expect you to do what you have
committed to doing
They expect you to complete what you have
committed to doing on time
A client is really paying because they believe
you will take care of them.
They trust you and feel comfortable that
you are the right person for the job.

Getting Referrals
Take care of your client
Deliver what you say you will deliver
Deliver it on time
Happy Client == Referrals

Ask for Referrals
Ask at the beginning of the relationship
Meet and exceed your clients needs
And ask for referrals again at the end of
the project
If you’ve done a good job the client will
most likely become a promoter and will be
more than happy to provide you with
referrals

Contact those Referrals
You’ve done a good job on your client’s
project
And they’ve rewarded you with some
promising referrals
CALL THOSE REFERRALS

Follow up with those
Referrals
Stay on top of those referrals
Use a CRM tool (I use http://highrisehq.com/)

Thank your client for
the Referrals
Always thank your client for referrals
Show special thanks for referrals that
become clients.

Reward clients for
Referrals
Consider rewarding your client when their
referrals convert into paid work
Rewards can be money (a flat rate or a
percentage of the value of the new project)
Rewards can be gifts
Rewards can also be free development hours

Ask for Work and
Referrals
While thanking your client for a referral
that has become a new project ask them for
more referrals
Use the opportunity to ask them about their
project

Their Project
Are they happy with the application?
Are there things they like/dislike?
Is there something else they would have
liked to have in the application if they’d have
had more time and/or more budget?
There’s a good chance this will turn into
more work.

BEER - AN INTRODUCTION TO HOME BREWING
Matthew Williams

An Introduction to Home Brewing
Matthew Williams
@mwilliams
matthew.d.williams@gmail.com
http://flickr.com/photos/tambako/2908186658/in/set-72157605175298170/

http://flickr.com/photos/jarek69/314682886/

http://flickr.com/photos/gregpc/191765927/

http://flickr.com/photos/pete4ducks/2926894615/

http://flickr.com/photos/rockymountainman/300609052/

http://flickr.com/photos/stevewall/685392950/

http://flickr.com/photos/lexnger/2681794615/

http://flickr.com/photos/tambako/2908186658/in/set-72157605175298170/

http://flickr.com/photos/epicbeer/2598659107/

http://flickr.com/photos/jdickert/2368356719/

http://flickr.com/photos/jdickert/2368356805/

http://flickr.com/photos/jimbl/2179833801/

http://flickr.com/photos/mdweezer/2417850896/

http://flickr.com/photos/geoffeg/1584219804/

http://flickr.com/photos/jimbl/2920959955/

http://flickr.com/photos/16038409@N02/2243305894/

http://flickr.com/photos/julishannon/2771888217/

http://flickr.com/photos/clintjcl/200487488/

http://flickr.com/photos/ebyryan/142162918/

Thanks for your time, go home and
brew!
Local brewing supplies in
Orlando
http://www.heartshomebrew.com/
Brewing supplies online
http://www.northernbrewer.com/
Free online brewing book
http://www.howtobrew.com/

THE LIES WE TELL OURSELVES
Anthony Eden

The Lies We Tell
Ourselves
And how to overcome them
a motivational rant

Lying Is Easy

I can’t...

Get fit
http://www.flickr.com/photos/mandj98/295343848/

Be passionate
http://www.flickr.com/photos/millzero/2093324718/

Change jobs
http://www.flickr.com/photos/giantginkgo/69237905/

Set goals
http://www.flickr.com/photos/davestfu/2157396025/

Start a
business
http://www.flickr.com/photos/ylvas/350745389/

Safety net
http://www.flickr.com/photos/dishu/129116581/

Learn a language
http://www.flickr.com/photos/tochis/3081093838/

Immersion
http://www.flickr.com/photos/webel/1130800853/

Manage my
money
http://www.flickr.com/photos/37815348@N00/2444109608/

Educate yourself
http://www.flickr.com/photos/21313845@N04/2972166647/

Spend time
with family
http://www.flickr.com/photos/nyki_m/2912470866/

Turn off technology
http://www.flickr.com/photos/jurvetson/512412202/

Get organized
http://www.flickr.com/photos/sindesign/238419364/

Start small
http://www.flickr.com/photos/onegoodbumblebee/839927986/

I won’t...
http://www.flickr.com/photos/kohler/362743745/

Accept responsibility
http://www.flickr.com/photos/zachstern/3214397236/

Plan and act
http://www.flickr.com/photos/johnlinwood/401197171/