Creating Compelling Videos2
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This is a basic introduction for creating short video stories to be used for social action
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Creating Compelling Videos2
- 3. What makes a good story?
- 17. Shot variety
- 18. Single point of interest
- 19. Mood
- 20. Rule of Thirds
- 21. Sweet light
- 22. Subject angles
- 23. Close-up
- 25. Draw viewer into photo
- 28. Crop when you shoot
Editor's Notes
- Purpose: You will spend the next two hours learning about how to make compelling videos, and will leave this room with a clear idea of: The 5 things you can do to create a video people will want to watch The 4 types of videos you can do in GCC, each with a different purpose The 7 key ingredients to taking good videos and photos A little about me. I recently read that at the turn of the last century, 90% of the world’s people never went beyond 10 miles of the place they were born. I was born in. A half of a century later, when I was born in Washington State, by the time I got out of college, I had never traveled farther east than Denver, colorado. So I fit right in. I argued with my wife about traveling to Greece and Israel the first time she suggested it. I wanted to see more of America. I was born when Teevee just came out, and you picked up the phone to see who else was on your line to know if you could call or not. When I graduated college, I became a Community Organizer. A few weeks ago I told a university class I wanted to be a Rabble-Rouser, but get paid for it. One student held up his hand and asked “Mr. Tuke, what’s a rabble-rouser?”. To organize people in those days we went door to door, asking people what they were upset about, what needed to be changed. And then we brought them together in someone’s home and decided what to do. Today, I am still a community organizer. But instead of going door to door, I teach folks how to use their phones, their computers, their teevees to go home to home. And how to use multi-media videos in the conversations that can inform, persuade and call people into action. To be a rabble-rouser. On-line and in-person. And that is what you will learn today in the next two hours. What makes for a compelling video? We have all watched them, tell me about some that have been memorable to you?
- Single topic Make it compelling, what you care about, not just cool
- There are 5 components to a great video. Video definition : By the way, I use video for short-hand, but what I mean by that is any multi-media piece you produce that uses a variety of forms in the digital story: photos, video clips, audio sounds you capture, spoken and written word. First is Point of view. -Powerful to tell from one person’s viewpoint. Reagan a pro at this. So was Jesus, Ghandi, Mandela, most of the great leaders know how to tell a story through personal example. Its not the two dozen Iranians shot and killed this past 2 weeks in Iran. you care about. You care about Neda in Iran who was just shot. Best if you can get others to relate to you. Put them in your spot.
- Stories need facts, but they need emotion too, to make us care. You want people to be moved by what you say.
- Voice is your own particular way of telling the story. We know it is from your heart. From you. Its personal. It often is your actual voice. Or if not your voice, you have someone say it like you might say it. Obama gives the speaches, but for it to be effective, it has to be written by others who know how he would say it or else it comes off false. You have to find your voice in the story. It is natural in the emotion you would have, the way you say it. If it is read, it can kill that feeling.
- You can have a great story, great photos, but if the sound is weak, muddled, it is dead. The second most important thing in making a compelling video is Sound. The first is the story. But the second is sound. Here is a photo I really like I took of my girlfriend at the ocean. Now if I played some lapping water sound behind that photo, then later didn’t show you the photo but you heard the sound, you would get a vivid picture in your head of this scene….(just keep my girlfriend out of it!). Sound is powerful. It carries the emotion of a video most often. Good uses of sounds from the environment.
- Short videos are better videos. If it is more than 5 minutes, it is probably too long. Even 3 min. And you have many tracks to send your message on. That is why it is called multi-media. And we will show you how to be economical in how you use those tracks. “A picture speaks a thousand words”. But some people when they make a video feel compelled to say a thousand words along with photo. When no words are needed.
- There is a pace to every video. You need to decide what yours is at throughout. When do you want to move slow, fast, erratic, this affects emotion. Variety is the spice of life. If it is the same pace throughout, it can be boring, even if it is really fast! You want contrast.
- Document a dying aspect of your culture: skateboarding, your language, a way of life. Capture and keep. Eskimo’s and Amazon tribes done this
- Inform others about new way city is recycling and how you can do it in own community. How Iraqi’s are saving their schools by taking photos of them in disrepair and getting officials to come and see it first hand in a photo exhibit. Way some people are cleaning up their beaches
- Persuade others that there are people in Iran that want democracy, and that they are not passive.
- A call to action. Persuade and organize. Take some particular action at the end of the video. You saw a particular ask in the Tibetan one. Some have a petition linked to video.
- Play the first one regarding lives Go to “The Stories” drop down menu, after clicking on the above link, and play the video “Vigilantes”
- Photography: key elements to good photos. Use details to tell the story. A detail can tell the story as easy as the big horizen.
- Notice the single point of focus, and head pops up above mountains so it stands out.
- The gauziness of the blurring photo adds to this mood.
- Notice where his head is in the photo, and how the mountains cut across at one-third down the page. His head is in what we call “A power point’ in the rectangle.
- Light that comes through a window, that is dispursed somewhat by that, creates a softer, less harsh light. And it comes across her face nicely, creating some contrasts.
- Notice where you feel you are in each of these, and what meaning that conveys to the photo. It creates a feeling based on the angle that the viewer is seeing the image from. Either feel more powerful, less so, or equal.
- You want close up, medium, wide, really close. Many places from which to take this shot, this is the one I chose. Notice how I faded out the background too.
- Notice where your eye goes here. First to his eyes. Then to the book, then up the pen and to the boy behind…or for some, your eye travels up the page from the book to his eyes.. You want to create lines that lead your eye across the photo.
- Leading lines. Notice how your eye travels right up and out the top, following the lines and the light