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Social Media: The Next Frontiers

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  • 1. Social Media: The Next FrontiersAtizo Event, 26. April 2012Greg Strasser, Head of Social Media, Goldbach Interactive
  • 2. Social MediaSocial Media verändert Strukturen……im Wandel © 2012 Goldbach Interactive 2
  • 3. 65% Plan to increase investments in Web 2.0 Quelle: McKinsey Quarterly, «Business and Web 2.0: An interactive feature», November 2011 Bild: http://www.flickr.com/photos/oceanflynn/6638184545/sizes/l/in/photostream/ © 2012 Goldbach Interactive 3
  • 4. Social Enterprise: Web 2.0 Potentialim Social EcoystemSocial Ecosystem (N)GOs/(N)POs VISION, MISSION, STRATEGIE Media KULTUR Einkauf Marketing Social Enterprise Verkauf Kunden STRUKTUREN PROZESSE F&E Komm. / PR Service F&R Lieferanten/ HR Partner IT PLATTFORMEN … © 2012 Goldbach Interactive 4
  • 5. 79% nutzen Web 2.0 mit Kunden Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011 ”How social technologies are extending the organization”, McKinsey Quarterly, December 2011 © 2012 Goldbach Interactive 5
  • 6. 66% nutzen Web 2.0 intern/mit Mitarbeiter Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011 ”How social technologies are extending the organization”, McKinsey Quarterly, December 2011 ”Social Media in der Unternehmenskommunikation”, D-Studie 2011, Uni Leipzig, 2011 © 2012 Goldbach Interactive 6
  • 7. 44% nutzen Web 2.0 mit Lieferanten/Partner Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011 ”How social technologies are extending the organization”, McKinsey Quarterly, December 2011 © 2012 Goldbach Interactive 7
  • 8. Power of the Masses People MassPurpose Collaboration Platform © 2012 Goldbach Interactive 8
  • 9. Social Relationships Interne ExterneBeziehungen Beziehungen Influencer Ambassadoren Evangelisten Lead-User © 2012 Goldbach Interactive 9
  • 10. Und jetzt: wie weiter?1. Denkt grösser! 2. Tactics follows Strategy.3. Jeder ist Botschafter. © 2012 Goldbach Interactive 10
  • 11. Embrace Change! © 2012 Goldbach Interactive 11
  • 12. Merci!GOLDBACH INTERACTIVE (SWITZERLAND) AG Greg StrasserMattenstrasse 90, 2503 Biel/Bienne Head of Social MediaSeestrasse 39, 8700 Küsnacht +41 32 366 01 82 greg.strasser@goldbachinteractive.chwww.goldbachinteractive.ch @gregstrasser