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Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)
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Producing Engaging eLearning Video on a Budget (aka Down & Dirty Video)

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Presented at Training Magazine's Learning 3.0 conference in Chicago, IL Oct. 25, 2012, Greg Owen-Boger of Turpin Communication and Find Your Focus Video production received rave reviews. …

Presented at Training Magazine's Learning 3.0 conference in Chicago, IL Oct. 25, 2012, Greg Owen-Boger of Turpin Communication and Find Your Focus Video production received rave reviews.

Greg covered:
Production Basics
• Camera, Lighting, Audio
• Setting up a studio
• Editing basics (including green screen)

Engaging Learners on Camera
• How to speak to the camera
• Scripting
• Coaching others

To have Greg present at your event or organization, contact him at 773-239-2523 or info@turpincommunication.com

www.turpincommunication.com
www.findyourfocusvideo.com

Published in: Education

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  • TubeTape: OK first few minutes. Lighting and studio setuphttp://youtu.be/M_WdLkaOUic Kid in his garage:http://youtu.be/xh9nvdcH1LI
  • TubeTape: OK first few minutes. Lighting and studio setuphttp://youtu.be/M_WdLkaOUic Kid in his garage:http://youtu.be/xh9nvdcH1LI
  • Kid withlightbulbhttp://youtu.be/B-ekc19csWMGuy using a mac http://www.youtube.com/watch?v=o5JsEmXZf-kYoung boy on a machttp://youtu.be/PtBcECfxwvo
  • Kid withlightbulbhttp://youtu.be/B-ekc19csWMGuy using a mac http://www.youtube.com/watch?v=o5JsEmXZf-kYoung boy on a machttp://youtu.be/PtBcECfxwvo
  • Transcript

    • 1. ProducingEngaging eLearningVideo on a Budget @TurpinComm Greg Owen-Boger Copyright 2012
    • 2. Also known as…Down & Dirty Video @TurpinComm Greg Owen-Boger Copyright 2012
    • 3. As We Know … • We live in a world of eLearning, social media, & yesterday-deadlines • Budgets keep shrinking • Producing video can be rough, and being on camera is rougher • Coaching an SME is …However … • It’s not as mysterious as we think • New technologies make it easier (and cheaper)
    • 4. Today’s GoalPractical hands-on strategiesfor producing talking headvideos on a budget.
    • 5. About You• Who’s currently producing video?• Who wants to start producing video?• What successes and/or challenges are you facing?
    • 6. About MeActor, Director, ProducerPresentation & Facilitation SkillsTrainerLed Turpin’s blended learning &retail eLearning initiativesLed our latest endeavor:Find Your Focus Video Production
    • 7. About These Videos Most were created for KinetiCast.com Same content as this presentation Model the behaviors Imperfect on purpose
    • 8. AgendaVideo Production BasicsEngaging Learners on CameraWhich should we address first?
    • 9. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 10. Video ProductionPrinciples for eLearning1. Start with a well-planned instructional design with clear learning objectives2. Consider your brand• Identify video opportunities to support #1• Shoot video consistent with #2• Eliminate distractions from both 2
    • 11. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 12. Camera Principles• You may not need expensive professional equipment• Fancy features do not necessarily help you meet your goals• Professional cameras are complicated
    • 13. Camera Type Considerations• Standard vs. high definition• Media storage & communication with editing software • SD card, Tape, DVD, Hard drive, USB, Other type of Cable• Audio quality & capture method 2
    • 14. Camera Basics Placement Angle Framing Headroom Looking room Tilt http://youtu.be/Im-d5sFe2GQ 2
    • 15. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 16. Lighting Principles• Try to flatter • Accentuate the positive • Reduce the negative• Avoid • Overhead light • Natural light 3
    • 17. Controlling the Light 3-point lighting http://youtu.be/wC0V9nA_Iic 3
    • 18. Lighting OptionsProfessional grade Consumer grade
    • 19. Light Intensity: Recommendation: • Adjust distance of light source • Use diffusion material Be aware of: • Harsh shadows • Color of the light 3
    • 20. Upgrading my back lightthen now
    • 21. New back light placement Thanks Seth!
    • 22. Be Aware Adjust Bags under eyes & Add a dim up-light under the chin to double chins reduce shadows Glare from glasses Move lights up & backHigh contrast on darker Add more diffusion skin tones Move lights down & out placing lessShine from bald heads emphasis on top of head Move lights down & out (esp. back Thinning hair light) placing less emphasis on top of head
    • 23. Beware• Adjustments may have adverse effect somewhere else• Choose your battles
    • 24. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 25. Audio Capture Principles• Clear audio is often more critical than quality of video• Many cameras lack good audio capabilities• External microphone may be necessary 3
    • 26. Using External MicrophonesUSB vs. analogOptions • Plug into camera • Capture 2nd audio track through computer & synch with master track when editing
    • 27. Microphone Placement Not in the shot Distance from subject to capture natural volume level No shadows MIC
    • 28. Beware: Before You ShootIdentify room noise Eliminate distractions• Hum of HVAC, printers, • Turn off what you can, computer fans muffle what you can’t• Phones & other electronics • Soften walls and floor• White noise & sound with acoustic foam, bounce draperies, carpetingPlace keys in the refrigerator as areminder
    • 29. Reshoot if Distractions ExistInternal noise External noise • People • Trains & traffic • Phones • Car horns • Footsteps • Sirens
    • 30. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 31. Principles for Setting UpYour StudioWhere in the building? • Quiet, low traffic • Controllable light • Large enough to accommodate equipment 4
    • 32. Setting Up Your StudioLocation SetConsiderations Decoration• Natural habitat • Try for balance & • Office, Out in the field harmony• Studio • Eliminate distractions • Branded, Green screen • Honor your brand 4
    • 33. Green Screen Studio Set-up7:10 http://youtu.be/M_WdLkaOUic 4
    • 34. Green Screen Considerations• Screen should be wrinkle free(ish)• Light subject and screen separately• Less light on screen, more on subject• Strong back light• Increase distance between subject and screen• Beware of light bounce 4
    • 35. Lighting Challenges
    • 36. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 37. Principles of Wardrobe,Hair & Complexion• Be appropriate for your brand• Flatter your body & face• Eliminate distractions 4
    • 38. WardrobeDo Dont• Choose solids • Wear patterns or narrow• Contrast with other stripes clothing & • Wear too much white surroundings • Choose fabrics that shine • Wear green if using green screen 4
    • 39. Hair• No fly-aways• Keep it off the face 4
    • 40. Complexion• Video & lights create shine, blotches, uneven tone, make pale skin paler & dark skin darker• Recommendation: Use powder often to even out tone & reduce shine, especially on nose & forehead 4
    • 41. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
    • 42. Principles of Editing• Just because you can doesn’t mean you should• Keep things simple• Keep things moving at a good pace 5
    • 43. Features to Look For• Exports/works with course- building software, SCORM, LMS• Import variety of formats• Run multiple video & audio tracks• Edit sound including noise reduction• Add text & titles 5
    • 44. Editing SuitesVideo Audio• Camtasia • Audacity• Windows Live Movie Maker• Corel Video Studio• iMovie• Sony Vegas Pro
    • 45. Editing Software
    • 46. Green Screen Editinghttp://www.youtube.com/watch?v=o5JsEmXZf-k
    • 47. Greg Owen-BogerTurpinCommunication.comFindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenboger@TurpinCommfacebook.com/TurpinCommunication
    • 48. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
    • 49. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
    • 50. Guiding Principles of our Work Comfort Writing Conversation organized Orderly spontaneous data Conversations interactive accurate non-linear structure engagementPresentations & training sessions are conversations Video should feel conversational Speakers must be self-aware & engaged
    • 51. Self-aware & EngagedFind your focus. Be yourself. Only better. Take control Allow your Adapt to the of your personality to environment thoughts. shine through. you’re in. 6
    • 52. The Funhouse High self-consciousness Low self-awareness Racing mind Nervous Not in control Out-of-body experience
    • 53. Funhouse Pausing Eye ContactSettle thoughts Connect with the individual Engaged
    • 54. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
    • 55. Terry Gsell, DirectorBe Specific& Get Personal Speak to one person Friendly relationship Solid eye contact to camera http://youtu.be/P2p2I_MPing 6
    • 56. Additional Thoughts• Sounding spontaneous is necessary for learner engagement• Perfection is not desired• Keep your enthusiasm up• Instructor must know & understand the content, but not recite a script• Well-thought-out & detailed instructional design is critical for context & connecting dots
    • 57. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
    • 58. So … How Do You• Follow the instructional design?• Deliver the learning objectives?• Be clear & concise?• Engage your friend through the camera?• And sound conversational?
    • 59. Create Notes &Improvise AroundThem Refer to sample script, page8 http://youtu.be/wzsAezUbAvQ
    • 60. 8
    • 61. The Process Start with Excellent Instructional DesignPrep Write Script or Outline for Video Portions Gather Thoughts, Make Connections Create Notes that you May or May Not UseTheShoot Review Out Loud Smile, Engage Your Friend, and … Action! 7
    • 62. Other Recommendations • Learn to sneak a peek • Be patient & ask it of others • Take breaks • Break it down into manageable clips • Understand what can be edited & what can’t • Do as many takes as it takes • Do not settle for just OK, but do not strive for perfection either 7
    • 63. Beware … • Using a TelePrompTer • Memorizing • Performing
    • 64. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun
    • 65. Coaching OthersDirection/Coaching should come from onepersonHelp them understand • Don’t have to be memorized or be perfect • Should sound conversational • Let their personalities shine & keep Keep things pleasant their enthusiasm up Be patientCoach them Take breaks • To pause, to think, to breathe Help them break it down • Engage the camera into manageable clips (one person, friendly relationship) 7
    • 66. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted Coaching Others Just for Fun 5
    • 67. For Fun … http://youtu.be/jAF5uYwx2Ls?t=2s
    • 68. Greg Owen-BogerTurpinCommunication.com FindYourFocusVideo.comgreg@turpincommunication.comlinkedin.com/in/gregowenboger@TurpinCommfacebook.com/TurpinCommunication
    • 69. Greg Owen-BogerA former actor and director, Greg Owen-Boger is now the Vice President ofTurpin Communication, a presentation and facilitation skills training companybased in Chicago. Schooled in management and the performing arts alongwith his entrepreneurial spirit, Greg brings a diverse set of skills andexperiences to the organization. He joined Turpin in 1995 as a camera manand quickly worked his way up. He now serves as a communication trainerand coach for Turpin’s largest clients. Since 2006, he has overseen all aspectsof their eLearning and blended learning platforms including instructionaldesign, script development, video production, on-camera coaching and LMSdeployment. He also appears on camera as a subject matter expert.Earlier this year Greg led an initiative to launch Find Your Focus Video, aproduction wing of Turpin Communication, which helps eLearningprofessionals and small businesses create effective web-based videos on abudget.Greg is the Director of Technology for the Chicagoland Chapter of ASTD andis the Managing Director of Interrobang Theatre Project.