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Social media 101

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Basic presentation on social media marketing.

Basic presentation on social media marketing.

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  • 1. Social Media 101Understanding how to use in your businessBy Greg Marshall
  • 2. Who is Greg Marshall? • Director of Community Education at Whatcom Community College • Computer technologist with 20+ years of helping people with technology • Published author with two books on Windows and file management out and a third on the way • Past business owner • BA in information technology management • A reputation of being the first to try any technology or new thing just to see how it will effect everyone else.©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 3. Who Are You?©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 4. What is Social Media? A collection of electronic tools and websites that allow people to interact with each other and not just with static information.©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 5. More Social Media Sites…©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 6. Another Look… Created by www.wordle.net©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 7. This is where you scream…©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 8. And I tell you…©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 9. Your Web of Marketing – Level I Basic Marketing 1. Face to Face 2. Phone Calls 3. Mailings 4. Networking©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 10. Your Web of Marketing – Level II Basic Electronic Marketing 1. Email 2. Website©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 11. Quiz!! What’s the #1 piece of information web surfers are looking for when they come to your website?©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 12. Answer Your Phone Number©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 13. Email – Electronic Newsletters©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 14. Your Web of Marketing – Level III Social Media 1. Facebook 2. Twitter 3. Blogs 4. ???? 5. Facebook Advertising©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 15. Social Media Social media is about giving to the community. Not advertising or promoting your business.©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 16. Important Ratio 4 community related posts to every selling post©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 17. Facebook©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 18. Facebook©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 19. Nothing of note happene
  • 20. Twitter©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 21. Blogs & Blogging©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 22. Blogs & Blogging©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 23. Blogs & Blogging©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 24. Blogs & Blogging©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 25. Blogs & Blogging©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 26. Hint… Don’t create ghost towns!!©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 27. Strategy No piece of your marketing Is an island unto itself. All of it has to work together To serve the business.©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 28. Strategy Your web of marketing is designed to catch “eyeballs” and focus it on your business. Each marketing piece attracts customers differently using different strategies.©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 29. Strategy Schedule E-Newsletter & Flyers Facebook Networking Website Internal Twitter Marketing©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 30. Whatcom CC – Community Education©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
  • 31. Contacting Greg Marshall • gmarshal@whatcom.ctc.edu • greg@fundriving.com • www.whatcomcommunityed.com • Twitter: wcccomed • Phone: 360.383.3205 • Facebook: www.facebook.com/pages/Bellingham- WA/WCC-Community-Education • LinkedIn: http://www.linkedin.com/in/gpmarshall • Biznik: http://biznik.com/members/greg-marshall • Xbox: BeakersRevenge • Wow: Bartlesmann (Maelstrom)©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu