The Local Search landscape has changed - especially with the drastic update late last year. Most people are scared of Local SEO, but it's actually not that hard to rank well if you know what to do. This sci-fi themed presentation will explain how the Search Results Page has changed, and also cover the various opportunities to claim multiple results on page one. It also covers the important aspects on on-page optimization, citation building and citation cleanup, and finishes with a quick update on the Google Local Carousel.
Clipping is a handy way to collect important slides you want to go back to later.