Local SEO - A Seriously Awesome Blueprint

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Presented at Brighton SEO in Brighton, UK on September 18, 2015.

Learn all about Local SEO - how it's different from traditional SEO, how it matters to your business (or your clients' businesses), and how to actually do it... This presentation walks through the most important signals that influence how websites will rank in local searches, then explains exactly how to optimize those signals.

Covered in the presentation: on site signals, link signals, off site location signals, Google My Business pages, and reviews.

For additional entertainment value, the movie theme for this presentation is comedy movies. The background of each slide is a scene from a comedy movie... The presentation includes 112 comedy movie references, including at least one movie for every year in the last 50 years - and 19 movies fro 1985, the high point in American film comedy.

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Local SEO - A Seriously Awesome Blueprint

  1. 1. 1.  The Great Race - 1965 2.  Batman - 1966 3.  Doctor Dolittle - 1967 4.  Funny Girl - 1968 5.  Hello, Dolly! - 1969 6.  Little Big Man - 1970 7.  Harold and Maude - 1971 8.  What’s Up, Doc? - 1972 9.  American Graffiti - 1973 10. Blazing Saddles - 1974 11.  Young Frankenstein - 1974 12.  Monty Python and the Holy Grail - 1975 13.  The Return of the Pink Panther - 1975 14.  The Pink Panther Strikes Again - 1976 15.  High Anxiety - 1977 16.  National Lampoon’s Animal House - 1978 17.  Revenge of the Pink Panther - 1978 18.  Love at First Bite - 1979 19.  Airplane! - 1980 20. Used Cars - 1980 21.  Arthur - 1981 22. Fast Times at Ridgemont High - 1982 23. National Lampoon’s Vacation - 1983 24. All of Me - 1984 25. Ghostbusters - 1984 26. This Is Spinal Tap - 1984 27.  Top Secret! - 1984 28. Back to the Future - 1985 29. Better Off Dead - 1985 30. The Breakfast Club - 1985 31.  Brewster’s Millions - 1985 32. Clue - 1985 33. Fletch - 1985 34. Girls Just Want to Have Fun - 1985 35. The Goonies - 1985 36. Just One of the Guys - 1985 37. National Lampoon’s European Vacation - 1985 38. Once Bitten - 1985 39. Pee-wee’s Big Adventure - 1985 40. Real Genius - 1985 41.  Spies Like Us - 1985 42. Summer Rental - 1985 43. Teen Wolf - 1985 44. Transylvania 6-5000 - 1985 45. Volunteers - 1985 46. Weird Science - 1985 47. Ferris Bueller’s Day Off - 1986 48. ¡Three Amigos! - 1986 49. Good Morning, Vietnam - 1987 50. Planes, Trains & Automobiles - 1987 51.  The Princess Bride - 1987 52. Raising Arizona - 1987 53. Spaceballs - 1987 54. Beetlejuice - 1988 55. A Fish Called Wanda - 1988 56. The Naked Gun: From the Files of Police Squad! - 1988 57. Scrooged - 1988 58. Twins - 1988 59. Bill & Ted’s Excellent Adventure - 1989 60. Honey, I Shrunk the Kids - 1989 61.  Lethal Weapon 2 - 1989 62. National Lampoon’s Christmas Vacation - 1989 63. Weekend at Bernie’s - 1989 64. When Harry Met Sally - 1989 65. Home Alone - 1990 66. City Slickers - 1991
  2. 2. 67. Drop Dead Fred - 1991 68. Father of the Bride - 1991 69. Hot Shots! - 1991 70. What About Bob? - 1991 71.  Army of Darkness - 1992 72. Honeymoon in Vegas - 1992 73. Groundhog Day - 1993 74. Mrs. Doubtfire - 1993 75. So I Married an Axe Murderer - 1993 76. Dumb & Dumber - 1994 77.  Ace Ventura: Pet Detective - 1994 78. Billy Madison - 1995 79. Clueless - 1995 80. Mallrats - 1995 81.  Tommy Boy - 1995 82. Happy Gilmore - 1996 83. Kingpin - 1996 84. Mars Attacks! - 1996 85. Austin Powers: International Man of Mystery - 1997 86. Liar Liar - 1997 87. The Big Lebowski - 1998 88. Rushmore - 1998 89. Galaxy Quest - 1999 90. Best in Show - 2000 91.  Dude, Where’s My Car? - 2000 92. Super Troopers - 2001 93. Zoolander - 2001 94. Austin Powers: Goldmember - 2002 95. A Mighty Wind - 2003 96. Anchorman: The Legend of Ron Burgundy - 2004 97. Napoleon Dynamite - 2004 98. Shaun of the Dead - 2004 99. The Hitchhiker’s Guide to the Galaxy - 2005 100. Talladega Nights - The Ballad of Ricky Bobby - 2006 101. Hot Fuzz - 2007 102. Kung Fu Panda - 2008 103. Step Brothers - 2008 104. Black Dynamite - 2009 105. The Hangover - 2009 106. Hot Tub Time Machine - 2010 107. Friends with Benefits - 2011 108. Ted - 2012 109. The Internship - 2013 110. The World’s End - 2013 111. Neighbors - 2014 112. Vacation - 2015

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