Google+ Local is here to stay, and now that you can merge your Google+ Business page with your +Local page, there are lots of opportunities to boost your local rankings.
Unfortunately, there are various bugs in the system that can cause huge headaches and land you in Google Purgatory. This presentation covers the step-by-step process of merging the two properties and the ranking factors that determine if you'll show up in the map pack and how you'll rank in the map pack.
I also share several anti-tips - what NOT to do so that you can avoid the bugs in the system.
Clipping is a handy way to collect important slides you want to go back to later.