Automotive SEO is an absolute must for car dealers - the days of being successful with "just a website" are long gone. Dealers need a dedicated staff member (NOT the Internet Manager) who's responsible for SEO, or they need to hire an SEO provider. This presentation helps dealers understand what Local SEO is, why it's important to their dealership, and how to do it. If dealers want to handle their own SEO, they'll have all the inside tips on what works. If dealers want to have a provider handle their SEO, they'll know how to choose a provider that will really provide results.