From our presentation at Digital Dealer 11 in Las Vegas, Nevada in October of 2011.
The old methods of "interruption" marketing simply aren't working anymore. This slide deck will you some mind-blowing statistics that will prove beyond a doubt that inbound marketing is absolutely vital to your dealership's continued success. Web sites, SEO, blogs and social media have been around for a while now, but in most cases, auto dealers aren't using them correctly. This session will show you the correct way to use each piece of the puzzle, backed up by proven facts. Dealers will be able to return home and implement a truly effective multi-channel inbound marketing strategy that will boost web site traffic, leads, and conversions – and ultimately, vehicle sales.
Learn the three elements of inbound marketing and how to implement it at your dealership. Learn how to BE what people are interested in across multiple marketing channels. Learn how to blog correctly and the optimal time to post blog articles. Learn why social media isn't a fad, and how to use it correctly in conjunction with all marketing channels.
Auto dealers have to learn how to use Inbound Marketing if they're going to succeed in today's highly competitive Internet market. Stop just broadcasting your inventory - you have to participate in the conversations online.