Top10 Basic Business Principles

Slide 1: Greg Fisher TOP 10BBP THE ART OF BUSINESS TOP 10BBP THE TOP TEN BASIC BUSINESS PRICIPLES www.fisherg.blogspot.com gregcfisher@gmail.com

Slide 2: TOP 10BBP 1. Decide what you do (and what you don’t do)

Slide 3: TOP 10BBP 1. Decide what you do (and what you don’t do) • “Broaden your vision but narrow your focus” • Strategy is about making choices

Slide 4: TOP 10BBP 2. Decide who you serve (and focus on them intensely)

Slide 5: TOP 10BBP 2. Decide who you serve (and focus on them intensely) • You can’t be everything to everyone so at least be something to someone • GIBS

Slide 6: TOP 10BBP 3. Decide what makes you different (and do it)

Slide 7: TOP 10BBP 3. Decide what makes you different (and do it)

Slide 8: TOP 10BBP 3. Decide what makes you different (and do it) "Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.” - Howard Schultz - Starbucks

Slide 9: TOP 10BBP 3. Decide what makes you different (and do it) “Think Different” … Apple Computers

Slide 10: TOP 10BBP 4. Manage cash flow (very closely)

Slide 11: TOP 10BBP 4. Manage cash flow (very closely) • “Your bank balance is your truth” – monitor it; know it; respond to it. • Entrepreneurial happiness = a positive cash flow

Slide 12: TOP 10BBP 5. Manage employees (incentivise them for success)

Slide 13: TOP 10BBP 5. Manage employees (incentivise them for success) “Take away my people, but leave my factories, and soon grass will grow on the factory floors. Take away my factories, but leave my people, and soon we will have a new and better factory.” -- Andrew Carnegie

Slide 14: TOP 10BBP 6. Manage customer expectations (under promise and over deliver)

Slide 15: TOP 10BBP 6. Manage customer expectations (under promise and over deliver) • The surprise • The comeback • The sharing

Slide 16: TOP 10BBP 7. Set goals (and go after them)

Slide 17: TOP 10BBP 7. Set goals (and go after them) • “The future you see is the future you get.” -- Robert G Allen

Slide 18: TOP 10BBP 8. Expose yourself (tell the market what you do)

Slide 19: TOP 10BBP 8. Expose yourself (tell the market what you do)

Slide 20: TOP 10BBP 9. Persevere (through the tough times)

Slide 21: TOP 10BBP 9. Persevere (through the tough times) • Branson £3,000,000 down

Slide 22: TOP 10BBP 9. Persevere (through the tough times) “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” -- Robbie Brozin, Nandos John West…

Slide 23: TOP 10BBP 10. Always maintain your integrity (in everything you do)

Slide 24: TOP 10BBP THE ART OF BUSINESS 1. Decide what you do (and what you don’t do) 2. Decide who you serve (and focus on them intensely) 3. Decide what makes you different (and do it) 4. Manage cash flow (very closely) 5. Manage employees (incentivise them for success) 6. Manage customer expectations (under promise and over deliver) 7. Set goals (and go after them) 8. Expose yourself (tell the market what you do) 9. Persevere (through the tough times) 10. Always maintain your integrity (in everything you do)

Slide 25: TOP 10BBP THE ART OF BUSINESS Greg Fisher www.fisherg.blogspot.com gregcfisher@gmail.com