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Manging for Innovation
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Desc: The what, why and how of managing innovation in a business context
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Slideshow Transcript
- Slide 1:MANAGING 4 INNOVATION Greg Fisher
- Slide 2:WHAT? WHY? HOW?
- Slide 3:WHAT?
- Slide 4: What is innovation? Innovation is the process of turning opportunity into new ideas and putting those into widely used practice – Tidd, Bessant & Pravitt – Managing Innovation (2001) Innovation is the means by which entrepreneurs exploit change as an opportunity for a different business or service – Peter Druker – Innovation and Entrepreneurship (1985) Innovation is the successful exploitation of new ideas – UK DTI Innovation Unit
- Slide 5: What is innovation? Opportunity + Idea + Exploitation = Innovation
- Slide 6: Product Innovation Improving the features of a product or creating new products
- Slide 7: Process Innovation Improving or changing the process by which a product or
