Brand Leader

Slide 1: B®andLEADER greg fisher

Slide 2: Go Direct

Slide 4: Just do it!

Slide 6: anyone can fly

Slide 8: Think Different

Slide 10: protect our planet

Slide 12: extra ordinary

Slide 14: community

Slide 16: value for money quality innovation fun sense of competitive challenge

Slide 18: peri peri...

Slide 20: a 3 place rd

Slide 22: lifestyle

Slide 24: personalise

Slide 26: Brands = leadership Leadership = brand

Slide 27: successful entrepreneurs successful entrepreneurs successful entrepreneurs powerful brands powerful brands powerful brands great companies great companies great companies

Slide 28: B®andLEADERS

Slide 29: Gross Revenue Net Income Company ($ Million) ($ Million) # Employees B®andLEADER Dell 41,444 2,654 46,000 Apple 6,207 69 10,912 Starbucks 4,075 26 74,000 Virgin 7,000 84  36,000 Amazon.com 5,263 35 7,800 E-Bay 2,165 441 6,200 Nike 10,697 1,006 23,300 Bodyshop 711 40 5,866 Investec 802 100 4,874 Nando's 71*  5*  ?  Discovery 536 51 3,135  Kulula.com 282 ?  ?  TOTAL 79,396 4,421 214,952 * - based on 2002 information

Slide 30: B®andLEADER

Slide 31: What sets B®andLEADER these people apart?

Slide 32: B®andLEADER energy & enthusiasm distinctive differentiation customer customer customer stimulating stories focused fun resolute resolve

Slide 33: B®andLEADER energy & enthusiasm “Passion should be the fire that drives your life's work.” – Michael Dell – Dell Computers

Slide 34: B®andLEADER energy & enthusiasm “And I’m convinced that it is feelings – and feelings alone – that account for the success of the Virgin brand in all of its myriad forms.” - Richard Branson – Virgin

Slide 35: B®andTREPRENEUR energy & enthusiasm ? B®andLEADER Are you doing what gives you energy? Are you focusing on meaningful, value adding activities or getting tied up in meaningless detail? Are you interacting with other people who give you energy? Do people walk away from an interaction with you feeling energized and invigorated?

Slide 36: B®andTREPRENEUR B®andLEADER distinctive differentiation “If you do things well, do them better. Be daring, be first, be different, be just.” - Anita Roddick – The Body Shop

Slide 37: B®andTREPRENEUR B®andLEADER distinctive differentiation “What we want to be is something completely new. There is no physical analog for what we are becoming.” - Jeff Bezos – Amazon.com

Slide 38: B®andTREPRENEUR B®andLEADER distinctive differentiation "Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.” - Howard Schultz - Starbucks

Slide 39: B®andTREPRENEUR B®andLEADER distinctive differentiation Think Different - Apple

Slide 40: ? B®andTREPRENEUR B®andLEADER distinctive differentiation Are you able to describe how your business is different in one succinct sentence? Do your employees and customers know how/why you are different? Do you have a plan for being even more different in one year and three years time?

Slide 41: B®andTREPRENEUR B®andLEADER customer customer customer Speaking to his staff: "… if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company.” - Jeff Bezos – Amazon.com

Slide 42: B®andTREPRENEUR B®andLEADER customer customer customer “The do-it-the-customer’s way mantra has created for Dell the tightest and most envied relationship with buyers in the pc business.” - Business Week

Slide 43: ? B®andTREPRENEUR B®andLEADER customer customer customer Do you ever become a customer of your own business? Do you know what your customers think of your business – their complaints and their compliments? Do you define how your employees should interact with your customers?

Slide 44: B®andTREPRENEUR B®andLEADER stimulating stories “A great brand is a story that’s never completely told. A brand is a story that’s evolving all the time …. stories create the emotional context people need to locate themselves in a larger experience.” - Scott Bedbury – Branded NIKE and STARBUCKS

Slide 45: B®andTREPRENEUR B®andLEADERstimulating stories

Slide 46: ? B®andTREPRENEUR B®andLEADER stimulating stories Do you tell your story at every opportunity? Have you shared your story with a journalist or writer in the past year? Do you read the stories of other entrep- reneurs to learn & get motivation? Do your employees share anecdotes about their work experiences with others?

Slide 47: B®andTREPRENEUR B®andLEADER focused fun “We’re crazy, and crazy’s good because we all need a bit of fun in our lives and we all need to laugh.” - Gideon Novick – Kulula.com

Slide 48: B®andTREPRENEUR B®andLEADER focused fun “I think we're having fun. I think our customers really like our products. And we're always trying to do better.” - Steve Jobs – Apple Computers

Slide 49: B®andTREPRENEUR B®andLEADER focused fun “We’ve had sh..t loads of fun putting our adverts together – sure we push the boundaries but that makes it all the more adventurous.” - Robbie Brozen – Nandos

Slide 50: ? B®andTREPRENEUR B®andLEADER focused fun Do you laugh at work? Do you engage in activities with employees, customers and suppliers that stretch past the boundaries of business? Do you have rituals and activities that are distinct and unique to your business?

Slide 51: B®andTREPRENEUR B®andLEADER resolute resolve “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozen – Nandos

Slide 52: B®andTREPRENEUR B®andLEADER resolute resolve Branson £ £3,000,000 down

Slide 53: ? B®andTREPRENEUR B®andLEADER resolute resolve Have you decided how you will react when things don’t work out? Do you set an examples for others in terms how you deal with failure?

Slide 54: B®andTREPRENEUR B®andLEADER energy & enthusiasm distinctive differentiation customer customer customer stimulating stories focused fun resolute resolve

Slide 55: B®andLEADER

Slide 56: DREAM!!! “You know, I’m actually not a great long-term planner, I’m a long-term dreamer.” dreamer Adrian Gore – Discovery DREAM!!!

Slide 57: “I never, ever thought of myself as a businessman. I make was interested in yourself creating things I proud would be proud of.” of Richard Branson – Virgin

Slide 58: “Treat people like family, family and they will be loyal and give their all. Stand by people, and they will stand by you.” Howard Schultz – Starbucks LOVE your employees

Slide 59: Be BOLD!!! “Let’s make a dent in the BOLD universe” Steve Jobs – Apple Computers

Slide 60: Make an IMPACT “If you think you're too small to have an impact, try going to bed with a mosquito in the room.” - Anita Roddick – The Body Shop

Slide 61: I’ll go where ever YOU will go The Calling

Slide 62: Be QUICK “It's alright Be AGILE to be Goliath, Be FLEXIBLE but always act like David.” - Phil Knight – Nike

Slide 63: “You are free to choose, and choose Make your you are free to CHOICE succeed. It just succeed takes hard work and a dream.” – Michael Dell

Slide 64: INNOVATE “Innovation distinguishes between a leader and a follower.” - Steve Jobs – Apple

Slide 65: care risk “Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible.” - Howard Schultz - Starbucks dream expect

Slide 66: I’ll go where ever YOU will go The Calling

Slide 67: “A business has to be involving, it involving has to be fun, and it has to fun exercise your creative instincts.” - Richard Branson - Virgin involving fun creative

Slide 68: …run away with YOUR heart…..

Slide 69: “Prepare for the unexpected... … unexpected and you'll know you're successful when the platform you've built serves you in unexpected ways.” - Pierre Omidyar - e-Bay Expect the UNEXPECTED

Slide 70: “Attract good people and you keep the process going, the success PEOPLE continues to roll. It’s been a magical ride, = something I’ve success thoroughly enjoyed.” - Adrian Gore - Discovery

Slide 71: “No man can do this on their own, not Richard Branson, not Bill Gates, not Find anybody.” good Robbie Brozen – Nandos company

Slide 72: I’ll go where ever YOU will go The Calling

Slide 73: LEARN FROM….

Slide 74: B®andTREPRENEUR B®andLEADER

Slide 75: B®andTREPRENEUR B®andLEADER extreme energy & enthusiasm distinctive differentiation customer customer customer stimulating stories focused fun resolute resolve

Slide 76: B®andLEADER Presented by: greg fisher www.fisherg.blogspot.com gregcfisher@gmail.com