Fuzion Using Linked In for Business Greg Canty
 
Why bother?
Objective of my Activity <ul><ul><li>To increase  awareness  of  me and my business  with my target business community. </...
Fortune – April 2010 <ul><li>Accenture , planning on recruiting 50,000 over next 3 years:  reckon 40% of his job hires  wi...
LinkedIn  – Who? <ul><li>Users, mainly corporate  – Customers, colleagues, bosses, competitors. </li></ul><ul><li>Average ...
Linked In– Other bits <ul><li>Recruiters  find the highest level of employees through it – Oracle found their CFO Jeff Eps...
Fortune – Some Tips <ul><li>Get recommendations </li></ul><ul><li>Use keywords for traffic </li></ul><ul><li>Join Groups <...
Social Media <ul><li>Its a numbers game </li></ul>
Who’s Listening? MY CLIENTS ALL CLIENTS MY CONTACTS MY GROUPS NEW CONTACTS VIRAL CONTACTS
Linked In Your Profile
 
My Description
Activity Summary
Feed from Website & Blog
Who I  Recommend
What I am reading &  My opinions
Who’s Recommended me
Linked In Groups I’ve Joined
Profile – My Online CV  ..but a lot more <ul><li>Career CV </li></ul><ul><li>Your Conversations </li></ul><ul><li>Your Opi...
Linked In Your Connections & your listeners
 
Building the Connections
 
 
 
Linked In Will make Suggestions
Linked In Only allows people  You Know
Find a Door!
 
Personalise!
Look for a Connection
 
 
You will be invited to Link
Be nice – connect!
Building Connections <ul><li>Search your email database </li></ul><ul><li>Search your career database </li></ul><ul><li>Gr...
Linked In Groups  are  the Power Tool
 
 
 
Linked In Start your own group?
 
 
 
 
 
 
 
Linked In Groups <ul><li>Find Groups you are interested in </li></ul><ul><li>See what groups your connections are in </li>...
Linked In Communicating
 
Teaser  Post!
Make a comment
 
 
Linked In Communicating – “Draw Attention”
 
 
Use your Source url - http://
 
Make it Sticky
 
 
 
Another Connection
Communicating <ul><li>Show your personality </li></ul><ul><li>Show the personality of the business </li></ul><ul><li>Find ...
Linked In Announce an Event
 
 
Events <ul><li>Handy Facility </li></ul><ul><li>A little bit cumbersome IMO </li></ul><ul><li>Need to upgrade </li></ul><u...
Linked In Companies
Keep Fresh & Optimise
Detail Services
Advertise?
Targeting
Follow targets
What do I do next? <ul><li>Is it for me? –  Y/N </li></ul><ul><li>If “Yes” –  allocate time  to it (Snack if necessary) </...
My Tips? <ul><li>Jump in, it’s  here to stay </li></ul><ul><li>Be patient – people  are  listening </li></ul><ul><li>Learn...
Objective of my Activity <ul><ul><li>To increase  awareness  of  me and my business  with my target business community. </...
Upcoming SlideShare
Loading in …5
×

Using Linked In For Business Biznet Presentation

411 views

Published on

Using LinkedIn for Business - build your contacts and your profile. Presentation for Biznet Cork

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
411
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using Linked In For Business Biznet Presentation

  1. 1. Fuzion Using Linked In for Business Greg Canty
  2. 3. Why bother?
  3. 4. Objective of my Activity <ul><ul><li>To increase awareness of me and my business with my target business community. </li></ul></ul><ul><ul><li>Some specific messages to be communicated:- </li></ul></ul><ul><ul><ul><li>Skilled Individuals </li></ul></ul></ul><ul><ul><ul><li>Multi-disciplined </li></ul></ul></ul><ul><ul><ul><li>Intelligent </li></ul></ul></ul><ul><ul><ul><li>Personality </li></ul></ul></ul><ul><ul><ul><li>Successful </li></ul></ul></ul><ul><ul><ul><li>Range of Services </li></ul></ul></ul><ul><ul><ul><li>Expertise in my area(s) </li></ul></ul></ul><ul><ul><ul><li>Progressive & Forward Thinking </li></ul></ul></ul>
  4. 5. Fortune – April 2010 <ul><li>Accenture , planning on recruiting 50,000 over next 3 years: reckon 40% of his job hires will be through Social Media </li></ul><ul><li>If your serious about managing your career the only social media site that really matters in LinkedIn. </li></ul><ul><li>60 million members – Their Profiles, Employment Histories, Building Connections etc </li></ul><ul><li>17.6 million visitors to the site in Feb 2010, growing by 31% </li></ul>
  5. 6. LinkedIn – Who? <ul><li>Users, mainly corporate – Customers, colleagues, bosses, competitors. </li></ul><ul><li>Average member is college educated 43 year old . </li></ul><ul><li>More than a quarter are senior executives . </li></ul><ul><li>Every Fortune 500 company is represented. </li></ul>
  6. 7. Linked In– Other bits <ul><li>Recruiters find the highest level of employees through it – Oracle found their CFO Jeff Epstein on LinkedIn. </li></ul><ul><li>On the site most users have jobs . </li></ul><ul><li>The days of cloaking your private information are gone – take control and make sure you are found and that when found you are looking sharp . </li></ul><ul><li>Googling customers, candidates, potential service providers is now commonplace. </li></ul>
  7. 8. Fortune – Some Tips <ul><li>Get recommendations </li></ul><ul><li>Use keywords for traffic </li></ul><ul><li>Join Groups </li></ul><ul><li>Answer questions </li></ul><ul><li>Use Professional photos </li></ul>
  8. 9. Social Media <ul><li>Its a numbers game </li></ul>
  9. 10. Who’s Listening? MY CLIENTS ALL CLIENTS MY CONTACTS MY GROUPS NEW CONTACTS VIRAL CONTACTS
  10. 11. Linked In Your Profile
  11. 13. My Description
  12. 14. Activity Summary
  13. 15. Feed from Website & Blog
  14. 16. Who I Recommend
  15. 17. What I am reading & My opinions
  16. 18. Who’s Recommended me
  17. 19. Linked In Groups I’ve Joined
  18. 20. Profile – My Online CV ..but a lot more <ul><li>Career CV </li></ul><ul><li>Your Conversations </li></ul><ul><li>Your Opinions </li></ul><ul><li>Your Interests </li></ul><ul><li>Your Articles </li></ul><ul><li>Your Presentations </li></ul><ul><li>Your Connections </li></ul><ul><li>Your Personality </li></ul>
  19. 21. Linked In Your Connections & your listeners
  20. 23. Building the Connections
  21. 27. Linked In Will make Suggestions
  22. 28. Linked In Only allows people You Know
  23. 29. Find a Door!
  24. 31. Personalise!
  25. 32. Look for a Connection
  26. 35. You will be invited to Link
  27. 36. Be nice – connect!
  28. 37. Building Connections <ul><li>Search your email database </li></ul><ul><li>Search your career database </li></ul><ul><li>Grab opportunities to connect with others: </li></ul><ul><ul><li>Linked In Suggest </li></ul></ul><ul><ul><li>Search for connections </li></ul></ul><ul><ul><li>Find the Common ground </li></ul></ul><ul><ul><li>Groups are handy here </li></ul></ul>
  29. 38. Linked In Groups are the Power Tool
  30. 42. Linked In Start your own group?
  31. 50. Linked In Groups <ul><li>Find Groups you are interested in </li></ul><ul><li>See what groups your connections are in </li></ul><ul><li>Groups give you a voice </li></ul><ul><li>Groups give you numbers </li></ul><ul><li>Remove if rubbish </li></ul><ul><li>Start a group if relevant </li></ul><ul><li>It’s a numbers game </li></ul>
  32. 51. Linked In Communicating
  33. 53. Teaser Post!
  34. 54. Make a comment
  35. 57. Linked In Communicating – “Draw Attention”
  36. 60. Use your Source url - http://
  37. 62. Make it Sticky
  38. 66. Another Connection
  39. 67. Communicating <ul><li>Show your personality </li></ul><ul><li>Show the personality of the business </li></ul><ul><li>Find your voice </li></ul><ul><li>Get known, be trusted </li></ul><ul><li>Raise awareness for initiatives </li></ul><ul><li>Use to build up contacts </li></ul><ul><li>Follow the threads </li></ul><ul><li>It’s a numbers game </li></ul>
  40. 68. Linked In Announce an Event
  41. 71. Events <ul><li>Handy Facility </li></ul><ul><li>A little bit cumbersome IMO </li></ul><ul><li>Need to upgrade </li></ul><ul><li>Need numbers as always </li></ul>
  42. 72. Linked In Companies
  43. 73. Keep Fresh & Optimise
  44. 74. Detail Services
  45. 75. Advertise?
  46. 76. Targeting
  47. 77. Follow targets
  48. 78. What do I do next? <ul><li>Is it for me? – Y/N </li></ul><ul><li>If “Yes” – allocate time to it (Snack if necessary) </li></ul><ul><li>What is your objective – be clear? </li></ul><ul><li>Complete your profile </li></ul><ul><li>Build your connections </li></ul><ul><li>Join your groups </li></ul><ul><li>Watch & listen </li></ul><ul><li>Start making comments </li></ul><ul><li>Find your own voice – start discussions </li></ul>
  49. 79. My Tips? <ul><li>Jump in, it’s here to stay </li></ul><ul><li>Be patient – people are listening </li></ul><ul><li>Learn how to be sticky </li></ul><ul><li>Groups are the Power Tool : find the right ones </li></ul><ul><li>Use your raw material (create if necessary) </li></ul><ul><li>Find your voice </li></ul><ul><li>Grab opportunities to connect </li></ul><ul><li>Make recommendations </li></ul><ul><li>Always thank – most aren’t bothered (personalise) </li></ul>
  50. 80. Objective of my Activity <ul><ul><li>To increase awareness of me and my business with my target business community. </li></ul></ul><ul><ul><li>Some specific messages to be communicated:- </li></ul></ul><ul><ul><ul><li>Skilled Individuals </li></ul></ul></ul><ul><ul><ul><li>Multi-disciplined </li></ul></ul></ul><ul><ul><ul><li>Intelligent </li></ul></ul></ul><ul><ul><ul><li>Personality </li></ul></ul></ul><ul><ul><ul><li>Successful </li></ul></ul></ul><ul><ul><ul><li>Range of Services </li></ul></ul></ul><ul><ul><ul><li>Expertise in my area(s) </li></ul></ul></ul><ul><ul><ul><li>Progressive & Forward Thinking </li></ul></ul></ul>

×