Greg	  Lowe	  (@Greg2dot0)	  Enterprise	  Social	  Networking	  Strategist	  
 Social	  is	  changing	  the	  way	  companies	  get	  things	  done.	  	  	  	  Expect	  to	  be	  uncomfortable	  durin...
How	  long	  have	  you	  been	  involved?	  >	  3	  yrs	  2-­‐3	  yrs	  1-­‐2	  yrs	  <	  1	  yr	  	  
What	  organiza6on	  are	  you	  in?	  HR	  Marketing	  Communications	  IT	  Small	  business	  Other	  None	  
Social	  Business	  func6ons	  —  External	  Collaboration	  (sCRM)	  —  Social	  Media	  monitoring	  —  Internal	  Co...
What	  roles	  are	  there?	  —  Visionary	  (Champion)	  —  Community	  Manager	  (Owner)	  —  Advocate	  (Supporter)	...
Who	  should	  own	  it?	  —  IT	  —  Communications	  —  Marketing	  —  HR	  —  Strategy	  —  Executives	  —  CTO	  
The	  Adop6on	  Chasm	                                                                      Geoffrey	  A.	  Moore	  ‘s	  	 ...
Success	  Areas	  —  Expertise	  Location	  —  Process	  Improvement	  —  Silo	  Busting	  —  Peer-­‐Peer	  Support	  ...
Where	  do	  you	  see	  success?	  
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So mebizlife where do i fit in all of this

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My presentation from: http://socialmediabusinesslife.com/on June 1, 2011 in Doylestown, PA

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So mebizlife where do i fit in all of this

  1. 1. Greg  Lowe  (@Greg2dot0)  Enterprise  Social  Networking  Strategist  
  2. 2.  Social  is  changing  the  way  companies  get  things  done.        Expect  to  be  uncomfortable  during  the  transition  
  3. 3. How  long  have  you  been  involved?  >  3  yrs  2-­‐3  yrs  1-­‐2  yrs  <  1  yr    
  4. 4. What  organiza6on  are  you  in?  HR  Marketing  Communications  IT  Small  business  Other  None  
  5. 5. Social  Business  func6ons  —  External  Collaboration  (sCRM)  —  Social  Media  monitoring  —  Internal  Collaboration  (E2.0)  —  Customer  —  Fan/Critic  —  Employee  
  6. 6. What  roles  are  there?  —  Visionary  (Champion)  —  Community  Manager  (Owner)  —  Advocate  (Supporter)  —  Participant  (Contributor)  —  Spectator  (Lurker)  —  Detractor  (nay-­‐sayer)  • Stakeholder  • Sponsor  
  7. 7. Who  should  own  it?  —  IT  —  Communications  —  Marketing  —  HR  —  Strategy  —  Executives  —  CTO  
  8. 8. The  Adop6on  Chasm   Geoffrey  A.  Moore  ‘s     You  are   Adoption  Model   here  Image  Courtesy  of:  Linux  Journal  
  9. 9. Success  Areas  —  Expertise  Location  —  Process  Improvement  —  Silo  Busting  —  Peer-­‐Peer  Support  —  Accelerated  Innovation  —  Social  Learning  (L&D)  —  Brand  Positioning  &  Awareness  —  Competitive  Threats  —  Customer  Support  —  Talent  acquisition  —  Product  Feedback  
  10. 10. Where  do  you  see  success?  

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