So mebizlife where do i fit in all of this

Greg Lowe (@Greg2dot0) Enterprise Social Networking Strategist

Social is changing the way companies get things done. Expect to be uncomfortable during the transition

How long have you been involved? > 3 yrs 2-‐3 yrs 1-‐2 yrs < 1 yr

What organiza6on are you in? HR Marketing Communications IT Small business Other None

Social Business func6ons   External Collaboration (sCRM)   Social Media monitoring   Internal Collaboration (E2.0)   Customer   Fan/Critic   Employee

What roles are there?   Visionary (Champion)   Community Manager (Owner)   Advocate (Supporter)   Participant (Contributor)   Spectator (Lurker)   Detractor (nay-‐sayer) • Stakeholder • Sponsor

Who should own it?   IT   Communications   Marketing   HR   Strategy   Executives   CTO

The Adop6on Chasm Geoﬀrey A. Moore ‘s You are Adoption Model here Image Courtesy of: Linux Journal

Success Areas   Expertise Location   Process Improvement   Silo Busting   Peer-‐Peer Support   Accelerated Innovation   Social Learning (L&D)   Brand Positioning & Awareness   Competitive Threats   Customer Support   Talent acquisition   Product Feedback

Where do you see success?

So mebizlife where do i fit in all of this

by Greg Lowe on Jun 01, 2011

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So mebizlife where do i fit in all of this — Presentation Transcript