So mebizlife   where do i fit in all of this
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So mebizlife where do i fit in all of this

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My presentation from: http://socialmediabusinesslife.com/on June 1, 2011 in Doylestown, PA

My presentation from: http://socialmediabusinesslife.com/on June 1, 2011 in Doylestown, PA

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    So mebizlife   where do i fit in all of this So mebizlife where do i fit in all of this Presentation Transcript

    • Greg  Lowe  (@Greg2dot0)  Enterprise  Social  Networking  Strategist  
    •  Social  is  changing  the  way  companies  get  things  done.        Expect  to  be  uncomfortable  during  the  transition  
    • How  long  have  you  been  involved?  >  3  yrs  2-­‐3  yrs  1-­‐2  yrs  <  1  yr    
    • What  organiza6on  are  you  in?  HR  Marketing  Communications  IT  Small  business  Other  None  
    • Social  Business  func6ons  —  External  Collaboration  (sCRM)  —  Social  Media  monitoring  —  Internal  Collaboration  (E2.0)  —  Customer  —  Fan/Critic  —  Employee  
    • What  roles  are  there?  —  Visionary  (Champion)  —  Community  Manager  (Owner)  —  Advocate  (Supporter)  —  Participant  (Contributor)  —  Spectator  (Lurker)  —  Detractor  (nay-­‐sayer)  • Stakeholder  • Sponsor  
    • Who  should  own  it?  —  IT  —  Communications  —  Marketing  —  HR  —  Strategy  —  Executives  —  CTO  
    • The  Adop6on  Chasm   Geoffrey  A.  Moore  ‘s     You  are   Adoption  Model   here  Image  Courtesy  of:  Linux  Journal  
    • Success  Areas  —  Expertise  Location  —  Process  Improvement  —  Silo  Busting  —  Peer-­‐Peer  Support  —  Accelerated  Innovation  —  Social  Learning  (L&D)  —  Brand  Positioning  &  Awareness  —  Competitive  Threats  —  Customer  Support  —  Talent  acquisition  —  Product  Feedback  
    • Where  do  you  see  success?