NBIA Presentation Greenstart 2012

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Greenstart Partner Rachel Barge's presentation from the 2012 National Business Incubator Association conference.

Part 1 is an overview of the Greenstart Accelerator program in SF.

Part 2 outlines ways for Accelerators and Incubators to work together.

Get in touch with Rachel or Greenstart at www.greenstart.com

Published in: Education, Technology, Business
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NBIA Presentation Greenstart 2012

  1. 1. PART 1GREENSTARTWho are we?
  2. 2. PART 2ACCELERATORS +INCUBATORSHow to work together?
  3. 3. FIRST...
  4. 4. GREENSTART IS ANACCELERATORFOR DIGITALCLEANTECHSTARTUPS
  5. 5. Greenstart ©2012 5
  6. 6. WHAT WE OFFERSTARTUPSMONEY ‣  $15,000 for 5% Common Stock ‣  + $100,000 convertible noteMENTORS + NETWORK ‣  Coaching from matched mentors + experts ‣  Powerful network in Bay AreaDESIGN ‣  UIUX - product design, interaction design, etc ‣  Identity - brand, collateral, etcMO MONEY ‣  Intros + Demo Day pitch opportunity to 200+ investorsGreenstart ©2012 6
  7. 7. PROFESSIONALBRANDDESIGN Greenstart ©2012 7
  8. 8. USEREXPERIENCEDESIGNGreenstart ©2012 8
  9. 9. DEMO DAYGreenstart ©2012 9
  10. 10. PITCH TO 200+ INVESTORSGreenstart ©2012 10
  11. 11. OUR STATS3 MONTH PROGRAM ‣  2xyear, Spring and Fall ‣  Based in SF; Startups USA4% ACCEPTED ‣  160 applied to most recent cycle: 7 spots available2 PROGRAMS COMPLETED ‣  Almost 1 year old! ‣  Next Program: Aug 126 GREENSTART TEAM ‣  Plus 50 Mentors ‣  --> 10 Matched Mentors provide 50% of coachingGreenstart ©2012 11
  12. 12. OUR MENTORSMichael  Marks   Jim  Matheson    Yves  Behar  Lisa  Gansky    David  Hornik    James  Joaquin     Brook  Porter   Bill  McDonough     David  Perry     Eric  Ries     + 40 MOREJohn  Maeda     Marc  Tarpenning    Greenstart ©2012
  13. 13. TIMELINESPRING  2011   GREENSTART  LAUNCHED   4   5   7*   Less  than  4%  of  startups  are  accepted.   *  Projected  Greenstart ©2012
  14. 14. FALL 2011 STARTUPS IP  for  fuel  companies  to   produce  greener,  cleaner  fuels   Wifi-­‐enabled  smart  plug  to   control  energy  use   Low-­‐cost  smart  glass  with  up   to  40%  in  energy  savings   Consumer  web  app  to  save   money  on  energy  use  Greenstart ©2012
  15. 15. SPRING 2012 STARTUPS Commuter  shuYles  as  an   Zipcar  for  electric  scooters   iPad  apps  for  capturing   employee  perk   building  data   DR  2.0  energy  pla[orm  that   Energy  OS  to  make  baYeries   pays  for  flexibility   usable  on  the  grid  Greenstart ©2012
  16. 16. GROWTH Our  goal  is  to  accelerate  200+  startups  in  our  first  10  years.  Greenstart ©2012
  17. 17. DIGITAL CLEANTECH?Examples of Cleantech + IT!!Smart Grid - Silver Spring"Building Efficiency - Honest Buildings"Collaborative Consumption - AirBNB"Utility Services - oPower"Consumer Services - Nest"New Financing Models - Solar Mosaic"Energy Networking - Sony Energy Computer"Greenstart ©2012
  18. 18. SECOND...
  19. 19. PART 2ACCELERATORS +INCUBATORSHow to work together?
  20. 20. DIFFERENCES = OPPORTUNITY INCUBATOR ACCELERATOR Average 3 years Average 3 months ~ No Equity ~ Equity ~ No Seed $$ Seed Investment ~ Non Profit ~ For Profit Mature Model New Model ~ = Usually Greenstart ©2012 20
  21. 21. COULD WE BE ON THE SAME TEAM? INCUBATOR ACCELERATOR GOALS GOALS #1 Goal = Startups Succeed Startups Get Smarter Build Network to Supports Startups We Recruit Great Startups We Stay in Business Greenstart ©2012 21
  22. 22. HOW TO WORK TOGETHER Refer Startups (aka clients) ‣  Both orgs value referrals ‣  Accelerators get hundreds of apps/year, great referral source ‣  Incubators may have a small # of startups that are a fit for accelerator - but every referral counts Joint Marketing ‣  Events - panels, happy hours, joint recruiting, conferences ‣  Digital Media - email, twitter, facebook, videos Share Community ‣  Mentors, Investors, Experts, etc Share Methodology ‣  Both orgs have learning opp. with each others methodGreenstart ©2012 22
  23. 23. WHY?1. GET NEW CLIENTS!2. Help current clients get funded ‣  Startups funded = success for incubator AND accelerator3. Increase investor network ‣  Accelerators might know investors you haven t met yet ‣  Investors value deal-flow, will appreciate introduction4. Expand methodology of working with clients ‣  Incorporate aspects of lean startup / accelerator model ‣  Eric Reis, Steve Blank, etc5. Grow brand & influence ‣  Jointmarketing gets you in front of a new audience ‣  Accelerators can help attract new startups to IncubatorGreenstart ©2012 23
  24. 24. MYTH & TRUTHMYTH: Accelerators are going tosteal my clients! ‣  TRUTH: ‣  Most startups aren t a fit for Accelerator / won t get in ‣  Startups can sometimes do both at once ‣  If not, Accelerator is only 3 months, startup will returnGreenstart ©2012 24
  25. 25. MYTH & TRUTHMYTH: Accelerators are stealingmy brand/mindshare! ‣  TRUTH: ‣  Accelerators are re-invigorating interest in biz incubation ‣  Growing awareness of differences between accelerator vs. incubator --> opportunity to shape the debateGreenstart ©2012 25
  26. 26. MYTH & TRUTHMYTH: Accelerators are just a fad! ‣  TRUTH: ‣  Who knows!? Only time will tell. ‣  If yes, Incubators will last - you ve been around 30+ years ‣  If no, entrepreneurship ecosystem is expandedGreenstart ©2012 26
  27. 27. MYTH & TRUTHMYTH: To be hip, I should call myselfan Accelerator ‣  TRUTH: ‣  Will confuse your audience - they expect Accelerator means for- profit, equity investment, short timeframe, etc ‣  MY ADVICE: Be yourself. Partner with Accelerators and keep doing what you ve been doing: helping startups thrive in local community / specific sectorGreenstart ©2012 27
  28. 28. WHAT IF...An Accelerator REFERRED clients to youAn Accelerator GREW your investor networkAn Accelerator ATTRACTED media & brand impactAn Accelerator INSPIRED new workshops/bootcampsAn Accelerator FUNDED some of your clientsGreenstart ©2012 28
  29. 29. IT S ALL POSSIBLE Let’s COLLABORATE...Greenstart ©2012 29
  30. 30. THANK YOUGreenstart ©2012

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