FunctionsMonitorRespondAmplifyLead consumer behavior
MonitorBrand monitoring - simply knowing what’s  said online about your products and  services - should be a default socia...
RespondPinpointing conversations for responding at  a personal level is another form of social-  media engagement. This ki...
Amplify“Amplification” involves designing your marketing  activities to have an inherently social motivator  that spurs br...
LeadSocial media can be used most proactively to lead    consumers     toward     long-term behavioral changes.In the earl...
Social Media on theConsumer Decision Journey
Social Media enables targeted marketing responses        at individual touch points along the           consumer decision ...
The most powerful social-media strategies focus on a limited number of marketing responses closely related to individual t...
Social Marketing Compass
3 Elements to create critical new        brand assets*1. Evaluate investments in it2. Plan for building support infrastruc...
Touch PointsCompany’s    digital   touch points—the avenues through which it interacts with consumers, such as Web sites, ...
The digital landscape evolves quickly
Social Media Landscape 2012
Actions to get the social mediatechnologies integration process started • Identify Social media Integration support goals ...
Social media isn’t owned by marketing,  but instead the entire organization.  This changes everything“We’re all marketers ...
Open toFeedback InputIdeasYulya Ilyinailyina@componostrategia.com
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ComponoStrategia_Offsite_25.10.2012

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  • POR FAVOR ESTA PROPUESTA DE NEGOCIO, ESCRIBA EN MI ESPALDA ID si está interesado.
    ------------------------------------

    Feliz mes nuevo abundante de noviembre,

    Hola.

    ¿Cómo estás hoy?
    Espero que estés bien y que todo está bien con usted? gracias God.My nombre es jenifer PETERSON. (estoy buscando una buena relación y además que tenga propuesta de negocios con usted) si lo desea. por favor, escríbeme mensaje a mi buzón de correo electrónico
    Thanks,>

    jeniferpeterson1 en / yh / dt / cum
    ---------------------

    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
    ------------------------------------

    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "Social media"

  1. 1. FunctionsMonitorRespondAmplifyLead consumer behavior
  2. 2. MonitorBrand monitoring - simply knowing what’s said online about your products and services - should be a default social-media function, taking place constantly.
  3. 3. RespondPinpointing conversations for responding at a personal level is another form of social- media engagement. This kind of response can certainly be positive if it’s done to provide customer service or to uncover sales leads. Most often, though, responding is a part of crisis management.
  4. 4. Amplify“Amplification” involves designing your marketing activities to have an inherently social motivator that spurs broader engagement and sharing.The core concepts for campaigns must invite customers into an experience that they can choose to extend by joining a conversation with the brand, product, fellow users, and other enthusiasts.Ongoing programs that share new content with customers and provide opportunities for sharing back.
  5. 5. LeadSocial media can be used most proactively to lead consumers toward long-term behavioral changes.In the early stages of the consumer decision journey, this may involve boosting brand awareness by driving Web traffic to content about existing products and services.Social media can solicit consumer input after the purchase (insights from customers).
  6. 6. Social Media on theConsumer Decision Journey
  7. 7. Social Media enables targeted marketing responses at individual touch points along the consumer decision journey.
  8. 8. The most powerful social-media strategies focus on a limited number of marketing responses closely related to individual touch points along the consumer decision journey.
  9. 9. Social Marketing Compass
  10. 10. 3 Elements to create critical new brand assets*1. Evaluate investments in it2. Plan for building support infrastructure3. Performance-management systems to help leaders smartly scale their social presence*new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.
  11. 11. Touch PointsCompany’s digital touch points—the avenues through which it interacts with consumers, such as Web sites, mobile devices, and social media.
  12. 12. The digital landscape evolves quickly
  13. 13. Social Media Landscape 2012
  14. 14. Actions to get the social mediatechnologies integration process started • Identify Social media Integration support goals and objectives • Determine social media presence and targeted audience, market, locations, age group for the next twelve months. • Decide if outsourcing the website re-design, SEO, social branding, content publishing is a better solution than internal support services (For small and medium business its better to outsource as cost factor).
  15. 15. Social media isn’t owned by marketing, but instead the entire organization. This changes everything“We’re all marketers now”
  16. 16. Open toFeedback InputIdeasYulya Ilyinailyina@componostrategia.com
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