Becky Willan Director Given London
IMAGE IS EVERYTHING
 
 
 
 
 
 
 
 
 
 
16% 12% 4/10 to 1/10
 
brand BRAND VALUE VALUE
 
 
 
needs goals desires
culture  connections causes
behaviour relatedness issues
1 2 3 4 Do you understand your target audience from a “me, my world, the world” perspective?   How is your company creatin...
 
2/3 3/3 +
 
 
 
 
 
 
 
 
 
 
 
 
Becky Willan [email_address] Thank you!
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Green unplugged becky willan

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Green unplugged becky willan

  1. 1. Becky Willan Director Given London
  2. 2. IMAGE IS EVERYTHING
  3. 13. 16% 12% 4/10 to 1/10
  4. 15. brand BRAND VALUE VALUE
  5. 19. needs goals desires
  6. 20. culture connections causes
  7. 21. behaviour relatedness issues
  8. 22. 1 2 3 4 Do you understand your target audience from a “me, my world, the world” perspective? How is your company creating value for them, their world and the world? What assets do you have at your disposal? How will you deliver brand substance inside and outside your company?
  9. 24. 2/3 3/3 +
  10. 37. Becky Willan [email_address] Thank you!
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