LOHAS MARKETPLACE ORGANIC FOODS NATURAL PERSONAL CARE HYBRID/ ELECTRIC VEHICLE GREEN BUILDING & INTERIORS ENERGY EFFICIENT PRODUCTS SRI/ ETHICAL INVESTING ECO HOUSELHOLD PRODUCTS ETHICAL FASHION SPIRITUALITY AND WELLNESS FAIR TRADE PRODUCTS ECOTOURISM ALERTNATIVE MEDICINE
LOHAS FORUM, USA LOHAS ASIA PACIFIC NMI LOHAS REPORT I LOHAS, COCA COLA LOHAS PARK, JAPAN R U LOHAS CAFÉ
Australia: 8% of population. growth rate of 20% and expected to reach $21bn this year.
Consumers’ Spectrum of Engagement in GreenThis holds true in a broad senses across all categories and all consumers. Lots of Control, More Immediate Results Very Little Control, Long Term Results My World My Country My Community My Family & My Home ME What goes in and on my body Easy for consumers to justify purchase Justify based on BIG needs Personal Safety/Consumption Needs are SO big they are a bit obscure
LOHAS RESEARCH LOHAS = Lifestyles Of Health And Sustainability Syndicated, annual tracking studies: NMI global LOHAS Consumer Trends Databases®: U.S.: since 2002, with 2,000-4,000+ U.S. adults each year, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.3% Japan: since 2005 Western Europe: UK, France, Belgium, Netherlands, Spain, Portugal, and Germany (since 2007) Asia Pacific: 10 countries fielded in Q1 2010 Canada: 2009 18 country global project to field in 2010
LOHAS OUTLOOK Continuing awareness and interest of environmental and social issues. Spiritual and responsible business leaders LOHAS model represents the new mode of activism for the 21st century The answer isn’t consumer demographics, income or psychographics, but values and lifestyle. Here’s to living healthy and sustainable lifestyles for generations to come.
Thank you for listening. LOHAS recommended resources: Lohas.com Nmisolutions.com Consciousventures.com