The New Reading Era

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Business Opportunities for ePublishing on iOS Devices, presented at IPP on Sep 20, 2010

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The New Reading Era

  1. 1. The NEW READ Busine ss opp ING E ortunit ies for ePubli R shing on iOS A Device Sunny s Kok CEO Green 20 Se To mato ptemb er 201 0
  2. 2. The “E” Revolution
  3. 3. The “E” Revolution
  4. 4. Figures ~1.5M iPhone/iPad/iPod Touch users in HK, with >120M worldwide >130K titles iBooks Worldwide, >6K apps in HK App Store under Book Category >6.5B apps downloaded, >250k apps available, >54 apps per iOS device Largest App Store in the World, reach over 77 cities worldwide
  5. 5. #1 Preposition Periodical Periodically Update - Target Vertical Market - Subscription-Driven + Advertising - Book - Seldom Update - Target Niche Market - Print Run Sales - Frequent Update - Target Mass Market - Advertising-Driven + Subscription Newspaper
  6. 6. #2 Packaging Which device? Which Approach? Create your own Application
  7. 7. #3 Product Something BASIC • Easy adjust screen brightness • Font size and type change • Bookmarking with sync across all iOS devices • Search • Page color change • Passages Highlight • Page count and page left indicator • Interactive Table of Contents • Support Multimedia Content (audio, video, animation)
  8. 8. #3 Product Interactive User Interface
  9. 9. #3 Product Progressive Download Approach
  10. 10. #3 Product On / Offline Consideration • Select contents for online / offline to improve performance • Auto-detect data roaming • Annual Subscription with regular update
  11. 11. #3 Product Community Connect • Share of Bookmarks, Reviews and Notes, Highlight Passages • List out most highlighted Passages
  12. 12. #3 Product Push Notifications • Notify with Updates of Issues, users comments etc.. • Best way for cross promotion!
  13. 13. #4 Pricing Total 85 Tiers starting from US$0 - US$999.99 FREE PAID In App Purchases
  14. 14. #5 Place World Largest with 77 Cities 3 Top Ranking Charts 20 Categories Unique App Name
  15. 15. #6 People Gather Feedbacks from Customers Reviews and Ratings!
  16. 16. #7 Promotion Top 25 - Product App Site - in App Banner Advertising - SMS Blast - Social Community Cross Promote - Traditional/Web Media
  17. 17. Latest eBook Showcase • Ranked Top 5 Travel App in HK Apps Store since launch • Offline Maps enabled • Special Functions like Add to Favorite, Itinerary Planning and Currency Calculator etc..
  18. 18. About GT started in 2003 offices in HK (HQ), Guangzhou, Singapore & Qatar (Q3) around 100+ colleagues services / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau, Qatar, Dubai, HK launched 150 WAP services online at present serving more than 3M subscribers launched more than 50 iPhone & iPad Apps for clients since 2009 launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian
  19. 19. Some of our apps

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