The
        NEW
                               READ
    Busine
                 ss opp                            ING E
  ...
The “E” Revolution
The “E” Revolution
Figures
     ~1.5M iPhone/iPad/iPod Touch users in HK, with >120M worldwide
>130K titles iBooks Worldwide, >6K apps in HK ...
#1 Preposition
                                                              Periodical    Periodically Update -
         ...
#2 Packaging




               Which device?                 Which Approach?




                               Create yo...
#3 Product




             Something BASIC

             •   Easy adjust screen brightness
             •   Font size and...
#3 Product


             Interactive User Interface
#3 Product


             Progressive Download Approach
#3 Product




             On / Offline Consideration

             •   Select contents for online / offline to improve per...
#3 Product




             Community Connect

             •   Share of Bookmarks, Reviews and Notes, Highlight Passages
...
#3 Product




             Push Notifications

             •   Notify with Updates of Issues, users comments etc..
      ...
#4 Pricing

                    Total 85 Tiers starting from   US$0 - US$999.99

             FREE                    PAID...
#5 Place




           World Largest with 77 Cities

                 3 Top Ranking Charts

                         20 C...
#6 People
Gather Feedbacks from Customers Reviews and Ratings!
#7 Promotion


                           Top 25



                          - Product App Site
                   - in A...
Latest eBook Showcase

                        •   Ranked Top 5 Travel App in HK Apps Store since launch
                 ...
About GT



                                         started in 2003
               offices in HK        (HQ), Guangzhou, S...
Some of our apps
The New Reading Era
The New Reading Era
The New Reading Era
The New Reading Era
The New Reading Era
The New Reading Era
The New Reading Era
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The New Reading Era

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Business Opportunities for ePublishing on iOS Devices, presented at IPP on Sep 20, 2010

Published in: Technology
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The New Reading Era

  1. 1. The NEW READ Busine ss opp ING E ortunit ies for ePubli R shing on iOS A Device Sunny s Kok CEO Green 20 Se To mato ptemb er 201 0
  2. 2. The “E” Revolution
  3. 3. The “E” Revolution
  4. 4. Figures ~1.5M iPhone/iPad/iPod Touch users in HK, with >120M worldwide >130K titles iBooks Worldwide, >6K apps in HK App Store under Book Category >6.5B apps downloaded, >250k apps available, >54 apps per iOS device Largest App Store in the World, reach over 77 cities worldwide
  5. 5. #1 Preposition Periodical Periodically Update - Target Vertical Market - Subscription-Driven + Advertising - Book - Seldom Update - Target Niche Market - Print Run Sales - Frequent Update - Target Mass Market - Advertising-Driven + Subscription Newspaper
  6. 6. #2 Packaging Which device? Which Approach? Create your own Application
  7. 7. #3 Product Something BASIC • Easy adjust screen brightness • Font size and type change • Bookmarking with sync across all iOS devices • Search • Page color change • Passages Highlight • Page count and page left indicator • Interactive Table of Contents • Support Multimedia Content (audio, video, animation)
  8. 8. #3 Product Interactive User Interface
  9. 9. #3 Product Progressive Download Approach
  10. 10. #3 Product On / Offline Consideration • Select contents for online / offline to improve performance • Auto-detect data roaming • Annual Subscription with regular update
  11. 11. #3 Product Community Connect • Share of Bookmarks, Reviews and Notes, Highlight Passages • List out most highlighted Passages
  12. 12. #3 Product Push Notifications • Notify with Updates of Issues, users comments etc.. • Best way for cross promotion!
  13. 13. #4 Pricing Total 85 Tiers starting from US$0 - US$999.99 FREE PAID In App Purchases
  14. 14. #5 Place World Largest with 77 Cities 3 Top Ranking Charts 20 Categories Unique App Name
  15. 15. #6 People Gather Feedbacks from Customers Reviews and Ratings!
  16. 16. #7 Promotion Top 25 - Product App Site - in App Banner Advertising - SMS Blast - Social Community Cross Promote - Traditional/Web Media
  17. 17. Latest eBook Showcase • Ranked Top 5 Travel App in HK Apps Store since launch • Offline Maps enabled • Special Functions like Add to Favorite, Itinerary Planning and Currency Calculator etc..
  18. 18. About GT started in 2003 offices in HK (HQ), Guangzhou, Singapore & Qatar (Q3) around 100+ colleagues services / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau, Qatar, Dubai, HK launched 150 WAP services online at present serving more than 3M subscribers launched more than 50 iPhone & iPad Apps for clients since 2009 launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian
  19. 19. Some of our apps
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