Hong Kong Movie

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The success story of Hong Kong Movie

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Hong Kong Movie

  1. 1. Hong Kong Movie How to win in the MobileScape A case study: Hong Kong Movie iPhone App
  2. 2. Hong Kong Movie
  3. 3. why Hong Kong Movie? • We are Eastern Hollywood • Cinema-Oriented, not Movie-Oriented • Information and Community are Separated • Not Mobile, only Internet • Most important, we are all MovieHolic!! we want to make the ultimateone-stop app for all MovieHolic in the World why milestones functions tech stat recognition biz 3.0 team
  4. 4. 1.0 launch Rank #2 3.0 2.0 launch launch Rank #10 1st advertisement Top 25 Free App Cooperation discussion Review Stage 2.0 Monetization Planning Development Stage Stage Stage Development Stage Aug Oct Jan Feb Mar Apr May Jun Jul Aug Sep Oct Dec 2008 2009 why milestones functions tech stat recognition biz 3.0 team
  5. 5. Movies & Cinemas ShowTimes Real-Time Community Compressed Offline Caching MultiLingual Seating Plan Data Transfer why milestones functions tech stat recognition biz 3.0 team
  6. 6. Iʼm the "Crawling Robot" Aggregates movie information from 4 cinema groups, supporting 40+ cinemas in total. It retrieves and analyzes 5000+ seat plans everyday, instantly on requests. why milestones functions tech stat recognition biz 3.0 team
  7. 7. more than 500,000 downloads (more than 50% of HK iPhone users) more than 1,000 new downloads every day the ONLY “Made in HK” app ranked within Top 25 Free Apps for 9 consecutive months (apart from Facebook) 40,000 Daily unique visit 95% users from HK why milestones functions tech stat recognition biz 3.0 team
  8. 8. More than 1,000 ratings and 78 reviews in App Store and being rated “Top 10 Must Download App” by MobileRadio.HK why milestones functions tech stat recognition biz 3.0 team
  9. 9. 25 Oct 2009 TVB Jade “ ” 27 Nov 2009 TVB Pearl “Money Magazine” Others why milestones functions tech stat recognition biz 3.0 team
  10. 10. Click-Through Rate over 7% HSBC Adidas e statement Campaign Me, Myself Campaign why milestones functions tech stat recognition biz 3.0 team
  11. 11. You’re In. whatʼs new in 3.0? Text • in-App Online Ticketing (M-Commerce) • Official Movie Trailer • M-Coupon Marketing • New User Interface • Not only iPhone, but Android! • Not only HK, but Worldwide why milestones functions tech stat recognition biz 3.0 team
  12. 12. started in 2003 offices in HK (HQ), Guangzhou and Shenzhen around 100+ colleagues services / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, UAE, Macau, and of course Hong Kong over 150 services online at present serving more than 5m subscribers why milestones functions tech stat recognition biz 3.0 team
  13. 13. Hong Kong Hong Kong Red Herring Red Herring Global Mobile China Asia Pacific Forum Nokia 1st HK ICT Award ICT Award Global 100 Asia 100 Content Award Mobile ICT Award Pro Award Wireless Best Best Lifestyle (Korea) Innovative Technology Ubiquitous Award Application Excellence Networking Award Award Award 2009 2009 2007 2007 2007 2006 2005 2005 2005 why milestones functions tech stat recognition biz 3.0 team
  14. 14. Thank you why milestones functions tech stat recognition biz 3.0 team

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