we create Everyday   Essentials >             < check the complete list : gtomato.com                                    G...
about                           GreenTomato                          HongKong                          Guangzhou          ...
our Ad Network            serving 10,000,000   impressions a dayNEWS                         SOCIAL NETWORKING   BUSINESSL...
Mobile Marketing Technology                 Customer                Relationship                Management                ...
What you have been doing...                1. Loyalty program          Membership Card          Printable Coupon          ...
What you have been doing...                 2. coupon apps             Challenges:             > App distribution         ...
Everything changes when iOS 6 arrives
The promising future of Passbook      > 80% of iOS users are upgradable to iOS 6                     iOS 5.1 adoption rate...
Introducing you....                 DIY your “Passbook” campaign
What is Passduck?    A self-serve platform that allows you to create and distribute    Apple Passbook contents across iOS ...
Feature Highlights Step 1 Create your pass   Step 2 Distribute for you Step 3 Scan and Redeem    Step 4 Track your results
And it’s beyond coupons...sign up at: www.passduck.com
Mobile Marketing Technology to potential  customers (acquisition)
turn your receipts into     promotional channelno change to POS hardware setup takes only 30   min     sign up at:   www.t...
Mobile Marketing Technology
Customer Acquisitionthrough indoor positioning
Indoor Positioning?
by using GPSthis is the closest we can get
withit’s Point-Specific                     powered by
Potential applications of indoor positioning                www.senstation.com
Showcase
Thank youJacqueline Chong  CMO - GreenTomato Groupjacqueline.chong@gtomato.com        TalkBox: JackieC       Twitter: jacq...
Leveraging mobile technology for Point-of-Sale marketing
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Leveraging mobile technology for Point-of-Sale marketing

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Leveraging mobile technology for Point-of-Sale marketing

  1. 1. we create Everyday Essentials > < check the complete list : gtomato.com GreenTomato
  2. 2. about GreenTomato HongKong Guangzhou Beijing Singapore Canadastarted in 2003 120+ Professionals 150+ Blue Chips Clients100+ Industrial Awards with 5 regional offices with 500+ Apps & Services Dedicated R&D Team OneStop solution
  3. 3. our Ad Network serving 10,000,000 impressions a dayNEWS SOCIAL NETWORKING BUSINESSLIFESTYLE TRAVELENTERTAINMENT FINANCE SPORTS
  4. 4. Mobile Marketing Technology Customer Relationship Management (CRM)to potential leading to repeat customers purchase(acquisition) (loyalty)
  5. 5. What you have been doing... 1. Loyalty program Membership Card Printable Coupon Challenges: > Customers never bring their cards > Fail to measure the effectiveness
  6. 6. What you have been doing... 2. coupon apps Challenges: > App distribution > Missing common standard
  7. 7. Everything changes when iOS 6 arrives
  8. 8. The promising future of Passbook > 80% of iOS users are upgradable to iOS 6 iOS 5.1 adoption rate reached 61 % in first 3 weeks iPhones (3GS, 4, 4S) and iPod Touch support Passbook iPhone 5 sales projected to hit 250 mil devices
  9. 9. Introducing you.... DIY your “Passbook” campaign
  10. 10. What is Passduck? A self-serve platform that allows you to create and distribute Apple Passbook contents across iOS and Android
  11. 11. Feature Highlights Step 1 Create your pass Step 2 Distribute for you Step 3 Scan and Redeem Step 4 Track your results
  12. 12. And it’s beyond coupons...sign up at: www.passduck.com
  13. 13. Mobile Marketing Technology to potential customers (acquisition)
  14. 14. turn your receipts into promotional channelno change to POS hardware setup takes only 30 min sign up at: www.thespotick.com
  15. 15. Mobile Marketing Technology
  16. 16. Customer Acquisitionthrough indoor positioning
  17. 17. Indoor Positioning?
  18. 18. by using GPSthis is the closest we can get
  19. 19. withit’s Point-Specific powered by
  20. 20. Potential applications of indoor positioning www.senstation.com
  21. 21. Showcase
  22. 22. Thank youJacqueline Chong CMO - GreenTomato Groupjacqueline.chong@gtomato.com TalkBox: JackieC Twitter: jacquejac GreenTomato

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