App marketing and promotion - A showcase of TalkBox

Marketing and promotionto support your app launch By someone who thinks about this every moment of her day

PLANNING - DEFINING YOUR APP What is your app? Your app uniqueness Purpose of your app? Who are your target audience? By product / By promotional campaign Where are your target audience? Targeted research and behavioral analysis Roll out one region at a time

EXECUTION - EVERY APP HAS 5 WEAPONS In-app promotion

EXECUTION - EVERY APP HAS 5 WEAPONS App store promotion

EXECUTION - EVERY APP HAS 5 WEAPONS Own channels

EXECUTION - EVERY APP HAS 5 WEAPONS 3-rd party channels

EXECUTION - EVERY APP HAS 5 WEAPONS Other app PR activities

Using TalkBox Voice Messenger as a showcase

WEAPON 1 - IN-APP PROMOTION In-app tutorial 6 things you need to knowabout TalkBox slideshow upon launch

WEAPON 1 - IN-APP PROMOTION Sending invitations Multiple possible channels for users to invite friends to join TalkBox

WEAPON 1 - IN-APP PROMOTION Viral factorsAn additional feature for users to post voice tweets

WEAPON 1 - IN-APP PROMOTION Push notiﬁcationsand newsfeed

WEAPON 1 - IN-APP PROMOTION Regular app updates Spotlight new features in each update

WEAPON 2 - APP STORE PROMOTION App description SEOkeywords screenshotskeywords in app name and distributed inside app descriptionthe ﬁrst 150 words

WEAPON 2 - APP STORE PROMOTION Secret to being featured

WEAPON 2 - APP STORE PROMOTION Monitoring app store reviews

WEAPON 3 - OWN CHANNELS Websites - help users to ﬁnd you

WEAPON 3 - OWN CHANNELS Websites - download link to all available platforms

WEAPON 3 - OWN CHANNELS Websites - user guides and tutorial

WEAPON 3 - OWN CHANNELS Websites - resources for the press

WEAPON 3 - OWN CHANNELS SNS - Twitter for CS support and learn what’s trendingabout your app

WEAPON 3 - OWN CHANNELS SNS - users engagement & retention campaigns

WEAPON 3 - OWN CHANNELS SNS - negative feedbacks channeling back to support email

WEAPON 3 - OWN CHANNELS Video Channel - don’t be too creative, always goodto start from the basic

WEAPON 4 - 3RD-PARTY CHANNELS Engaging app reviewers + bloggers Paid app > promo code Free app > good media kit + ranking Target bloggers with a speciﬁc angle Check Alexa global and regional ranking to aid your selection

WEAPON 4 - 3RD-PARTY CHANNELS Being part of an afﬁliate network Apps cross-promotion Opening up API for other apps to use Using advertising network Boosting brand awareness Sustaining the surge in downloads Be localized

WEAPON 5 - OTHER APP PR ACTIVITIES Participating in events and conferences Event web app: appsworld.talkboxapp.com smwf.talkboxapp.com

ROI - MEASURING EFFECTIVENESS App ranking appannie.com

ROI - MEASURING EFFECTIVENESS User acquisition costuser acquisition cost user quality + quality of user information obtained

ROI - MEASURING EFFECTIVENESS Optimize user experience

go to appsworld.talkboxapp.com TalkBox: JackieC Twitter @jacquejac Jacqueline Chong jacqueline.chong@talkboxapp.com

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App marketing and promotion - A showcase of TalkBox

by GreenTomato on Sep 02, 2011

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App marketing and promotion - A showcase of TalkBox — Presentation Transcript