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Shaping Sustainable Urban Mobility

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  • 1. SHAPING SUSTAINABLE URBAN MOBILITY A NOVELAPPROACH BY BMWGROUP BMWCar Sharing,DriveNow USA,March 2014
  • 2. DriveNow USA, BMWMobility Services, Spring 2014 Page2 ADAPTINGTO A CHANGING BUSINESS CLIMATE. BMW GROUP IS A MOBILITYPROVIDER. Dwindlingresources Urbanizationand changing mobility needs Environmentalimpact and climate change Adaptingto a new policy climate Customer sustainability preference Electricvehicles Mobilityservices Digital products
  • 3. THE RISE OF THE SHARING ECONOMY. FROM CAR OWNERSHIP TO MOBILITY ACCESS. Page3DriveNow USA, BMWMobility Services, Spring 2014
  • 4. DriveNow USA, BMWMobility Services, Spring 2014 Page4 DRIVENOWCAR SHARING IN SAN FRANCISCO. MISSION AND KEYTHEMES. OurMission: Deliver BMW’s sustainable (electric) mobility service to non- traditional customers. Sustainable: All-electric BMW Active Evehicles. Free-floating: Pickup and dropoff cars in different locations. Flexible: No late fees. Mobile: Use iPhone and Android appsto find and book.
  • 5. DriveNow USA, BMWMobility Services, Spring 2014 Page5 DRIVENOWFUTURE IN SAN FRANCISCO. FLEXIBLE AND SPONTANEOUS ON STREET. DriveNowSan FranciscoLocations MunichOn StreetParkingLocations
  • 6. DriveNow USA, BMWMobility Services, Spring 2014 Page6 BEYONDTHE CAR: BMW i VENTURES. INVESTING THE FUTURE OF MOBILITY. Chargepoint ParkatmyHouse Electricvehiclecharging equipment,SaaS. Multi-modal routingin San Francisco. Embark SF Peer-to-peerparking sharing.
  • 7. CORE FUNCTIONALITY CORE FUNCTIONALITY CORE FUNCTIONALITY PREMIUM FUNCTIONALITY PREMIUM FUNCTIONALITY BMW i Driversonly CORE FUNCTIONALITY PARKNOW:PROVIDES INNOVATIVEAND ADVANCED CUSTOMER SOLUTIONS. PARKNOW LONGTERM Bookingand payment of parking spacesdirectlythrough ParkNow Easy and convenient accessto parking facility - no paper ticket EV-Chargingand other services bookable Monthly rent of parkingwithEV charging(only i3 cars) ACCESS CAR-RELATED SERVICES MARKETPLACE OFFERS RESERVE / BOOK FIND PremiumSpacesavailable at premiumconditions PREFERRED SPACES Intelligent onlineparkingsearchand presentation Widerange of offers,eventsand packages
  • 8. THANKYOU.