BMW - GPC Sustainable Mobility

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BMW - GPC Sustainable Mobility

  1. 1. ON SUSTAINABLE MOBILITY
  2. 2. Page 2MEGATRENDS WITH IMPACT ON MOBILITYDEMANDAND MOBILITYPATTERNS.Urbanization &GlobalizationCar sharingand perusagemodelsMultimodalservicesIntelligentparkingsolutionsE-MobilitySustainableBusinessConnectivityRegulation&SustainabilityConveniencePreferenceChangeIndividualizationDemographicChangeCHANGING APPROACH TO BUSINESS AND URBAN MOBILITY…newchancesand risksfortraditionalcarbusiness
  3. 3. project i.MOBILITYOF THE FUTURE.In 2007,the BMW Group launched project i in response to globaltrends such as climate change,urbanization and dwindling resources.This is designed to develop strategies for long-term sustainable transportation, and involves setting up athink-tank of influentialthinkers from all areas of the company incorporating external experts.MOBINETSpurwechselassistent
  4. 4. CAR USAGE OFYOUNG ADULTS (20-29) AS DRIVEROR PASSENGER IS DECREASING, OR AT LEASTSTAGNATING.010203040506070801970 1975 1980 1985 1990 1995 2000 2005 2010Pkw-Km/mobilerPersonundTagUSDEFRNOGBJPSource: ífmo Analytics of NTSCarmileage(Km)permobilepersonandday
  5. 5. Page 10CUSTOMERS RETHINK OWNERSHIP.Personal vehicle ownership“I can‟t affordthat car –it belongstothe bank.”Cash purchase1970sPersonal vehicle use“Leasing gives me greater flexibility,plusI can get everythingfrom one source.”LeasingFinancingtodayAccessto mobility“I want to be ableto usethe right vehiclewhen I needto.”Usage2020
  6. 6. BMW MARKET RESEARCH RESULTS-SUCCESSFUL MOBILITYIS DEFINED BY5 KEY-CRITERIA.… convenient… fast… barrier-free… reliableMobility means getting from A to B in a way that is …„I don„t want to losetimeonthe way from Ato B, Iwant to be as fast aspossible.“„The ideal isto reachthedestinationwithout anybarriers or disturbance.“„It is essentialthat I reachmy destination ontime sothat I keep all myappointments.“„It is important to metobe as efficient aspossible– also regardingthe costs.“… economic„It should be easy andcomfortableand itshouldn„t cause anystress.“Central criteriathat are essential for Urban Mobility Solutions.Page 12
  7. 7. Thema, Abteilung, DatumAREAS OF BMW SUSTAINABLE MOBILITY– ALL CARUSER, WITH AND WITHOUT CAR, FOCUS ON USER INURBAN AREAS.Car-enabledMobilityBMW and MINIDriversAutomobile UserMobile UserCar-relatedMobilityCar-independentMobilityElectric MegaCityVehiclePage 11CarSharingParkSharingPark & Charge Park & RideIntermodalmobility
  8. 8. Seite 13THE ACCESS TO A HIGH DENSITYOF PARKING SPACESIN URBAN AREAS IS A STRATEGIC ENABLER FORFUTURE INTERMODAL CONCEPTS.HotelEValetParkingValetE EEP@mH1UGQuartierE1UGE OnstreetEShoppingECompany EElectricityValetAirportEAccess System as important part of the parking business.Car CustomersParking ServicesCar SharingBBK, VD, 12.01.2012
  9. 9. PARKING GARAGES WILL BECOME AN IMPORTANT PARTOF INTERMODAL MOBILITYCHAINS; CONVENIENT, FAST,BARRIER FREE, RELIABLE AND ECONOMIC .Mobile customer salesMotorcyclesTrains & tubesPedelecs / bikesTaxisBusesEV chargingPedestrians&Mobility HubParking Garageas sustainableService CenterNew Online ParkingServicesCarSharing
  10. 10. BMW GROUP JOINED GPC AS PART OF ITS HOLISTICSUSTAINABILITY COMMITMENT.

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