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Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
Driving Credibility in the Green Certification Space
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Driving Credibility in the Green Certification Space

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How a Green Certification certification distinguishes a company as green in a credible way.

How a Green Certification certification distinguishes a company as green in a credible way.

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  • 1. Green Irene and the Green Business Bureau
    Driving Credibility in the GreenBusiness Certification Space
    www.GreenIrene.com
    www.gbb.org
  • 2. A Green Business Certification Distinguishes a Companyas Green in a Credible Way
  • 3. Featured in top media outlets…
  • 4. Chosen by demanding clients…
    Both Stratus Building Solutions and CleanNet USA were named to Entrepreneur Magazine’s list of Fastest Growing franchises for 2010
  • 5. "The single greatest barrier to going green for businesses is lack of knowledge regarding sustainable practices. This barrier also applies to businesses that have begun green initiatives and are now seeking recognition and certification.”
    - 2010 Sustainability and Connecticut Business Survey
  • 6. SMBs Are Actively SeekingWays To Go Green…and Need Help To Do So
  • 7. 8
    Transparency
    Standards Development
    Measurable Improvements
    Review, Audit and Verification
    Tools and Support
    Regular Re-Qualification Audits
    Relevancy of Standards to Industry and Size
    Visibility and Brand Recognition
    KEY Elements
    of World-Class Green Certification1
    1 http://greeneconomypost.com/green-business-certifications-11842.htm
  • 8. 1
    There must be transparency in the program, mitigating “greenwashing”
    GBB:
    Transparent pricing based on company size
    Clear, tiered point system (e.g. Gold is 200 points)
    Every initiative has a predetermined point value
    Only functional, transparent seal that displays a landing page with a business’ specific efforts
  • 9. 2
    Process for Standards Development must enhance program credibility
    GBB:
    Best-in-class practices and full implementation support
    Led by team of MIT, Harvard, and LEED professionals
    Incorporates tiered system similar to LEED
    Industry-specific initiatives compiled from other NGOs or subject matter experts (SME), including:
    EPA (cleaning/janitorial, construction, etc.)
    Bay Area Green Program (several industries)
    America’s Best Cleaners (dry cleaners)
    Research team continuously updates and incorporates member feedback
  • 10. 3
    Certification needs to drive Measurable Improvements
    The GBB online tool and point system tracks environmental initiatives completed and company progress
    GBB initiatives are geared around driving ROI in several categories (energy efficiency, water conservation, waste reduction, air quality, indoor environment, corporate policy)
    Members can track financial impact on their utility bills and bottom-line
    We’re in the process of adding additional functionality to also track utility reporting
  • 11. 4
    Certification process must include Review, Audit and Verification
    Green Irene, the nation’s largest eco-consultancy, has an exclusive partnership with GBB.
    Over 650 eco-consultants in 48 states provide:
    On-Site Verification of Member Initiatives
    On-Site Consulting/Assistance
    Independent, third-party on-site audit drives increased value of GBB certification
    http://greenirene.com/green-office-makeover.aspx
  • 12. 5
    Certification should provide adequate Tools and Support
    (this is where we really shine)
    Smart, ROI-driven online platform
    Tactical worksheets
    Vendor and product suggestions
    Sample policies
    Marketing toolkit with step-by-step advice (SEO/PPC, social media)
    Press release for members
  • 13. 5
    Certification should provide adequate Tools and Support
    Green Irene provides:
    Onsite assistance to implement initiatives
    Employee presentation
    In-person confirmation of ongoing eligibility
    Unlimited access to "Ask Green Irene"
    Online database of the most effective green innovations
    Expert U.S.-based green researchers who offer personalized support
  • 14. 6
    Program should include Regular Re-Qualification Audits
    Onsite audit and consulting session by Green Irene Eco-Consultant annually
    Annual improvement goals as green practices are developed (“raising the bar”)
  • 15. 7
    Standards should be relevant toIndustry and Size
    Green Irene and GBB focuse on SMBs under 150 employees
    Over 480+ sustainability initiatives is unparalleled
    Industry-specific content for 14+ industries constantly expanding
    Launch industries for which content has been developed by credible SMEs and enhanced by research team
    Content reviewed by senior leadership and committee
    Standards continuously updated by research team, partner organizations, and member input
    Online tool allows dynamic updates to platform in real time
  • 16. Our industry programs are quickly highlighted by industry experts…
  • 17. Eco-Industries Program forHotels & Lodging
    Approved Eco-Certification Program
    AAA.com
    Travelocity.com
    Featured in Hotel & Motel ManagementNovember 8, 2010
    Featured on Green Lodging NewsAugust 10, 2010
  • 18. Eco-Industries Program forPlant Nurseries
    Partnership with New Nursery
    Featured on Greenhouse GrowerJuly 15, 2010
    Featured on Perfect Gardening TipsJuly 19, 2010
  • 19. Eco-Industries Program forDry Cleaners
    Partnership with America’s Best Cleaners
    Featured in American Dry Cleaner’s Green IssueApril 2010
  • 20. 8
    Provide Visibility and Green Recognition to Members
    Showcase our members in social media
    10,000+ Twitter followers
    1,100+ Facebook fans
    Monthly eNewsletter to thousands businesses nationwide
    Provide traditional press and media services for members are included
    Provide online marketing assistance
    Marketing Guide includes SEM, print, social media, etc.
    GBB Directory
    Marketing webinars
    Additional channels: EcoChamber Green Directory, eBay WorldofGood.com, AAA, Travelocity, etc.
  • 21. Key industry partnerships also drive increased exposure for members…
  • 22. Green Irene and GBB are Thought Leaders…
    Creating usable, practical content to help green businesses grow is a passion for our team.

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