Green Hectares Rural Tech Factsheet – Google AdWords
Google AdWordsTarget Audience:This course is intended for people looking to create Ad listings What you’ll need:in Google AdWords.Requirements:Participants should have a computer with Windows® andInternet Explorer 8 installed.Description:Participants learn the concept that Google uses to manageAdWord campaigns, then they create an Ad and learn tomanage and monitor a Google AdWord campaign. Computer Internet Explorer™8Prerequisites: You’ll also need an Internet connection.Basic computer knowledge is helpful.Structure - Campaign 1 Structure - Campaign 2Fill in the Following: Fill in the Following:Account: Account:Campaign: Campaign:Ad Group: Ad Group:Ad Group: Ad Group:Ad Group: Ad Group:Structure Tips Structure Tips Have campaigns been properly named? Have campaigns been properly named? Are campaigns split into Ad groups? Are campaigns split into Ad groups? Do you have only one theme per campaign Do you have only one theme per campaignKeywords KeywordsFill in keywords and key phrases below: Fill in keywords and key phrases below:
Keyword Tips Ad Creation• Put yourself in your customer’s mindset Create Headline:• Match keywords to Ad’s text• Use Google keyword tool• Regularly review keywords• Use negative keywordsWriting Ad listing Create Description:• Differentiate yourself from competitors• Grab attention• Create different Ads for different Ad groupsHeadlines Negative Match Option (Create list ofDo: Create headlines that focus on product negative keywords)Don’t: Create a headline based on company de-scriptionDescriptionsDo: Create description specific to why buying fromcompany is beneficialDo: Use call to action words ‘Buy now’, ‘Sign uptoday’Don’t: Do not create a general descriptionLink Setting GoalsDo: Link to a specific page What is the goal of your Ad? Traffic? Sign Up?Don’t: Link to the home page of the website Revenue?Content Network• Google’s content network is large.• Certain administrators choose to run Ads on their websites to generate revenue• If these administrators are in the same industry, your Ads may potentially show up on their website• Not only do Ads show up when users type in keywords into search• Ads will also show up on relevant websites• Better themed Ads will have more success on Google’s content network
Vision of Green HectaresThe Green Hectares vision of “One Farm to the World” addresses the issues and the needs of the industry.The Green Hectares training and demonstration centre concept has three stages of development witheach having distinct operations and facilities. Each stage of development will be designed to maximizeopportunities by creating multiple use spaces. The flexibility of each space takes into account present dayneeds as well as the ability to shift into new program and service delivery as existing needs change and futureneeds emerge. The ultimate success of the centre will be realized when the three components of the GreenHectares vision are realized where there is sharing of fixed costs, economies of scale and the development ofcritical mass of participants. The three stages of development are; - An Agriculture Enterprise and Conference Centre - A Demonstration Farm - Livestock and Competition CentreGreen Hectares OnlineEach stage of development will include an online component. Even in these preliminary days withoutthe key elements of land and structures, Green Hectares has ignited the interest of young people in ourindustry. Green Hectares uses the social media tools of the day to engage youthful people wanting toadvance agriculture as a way of life and that want to make a lifelong living in this industry. Green Hectarescan become a unique centre that is instrumental in writing the next chapter in the agriculture revolution.Keeping true to the Green Hectares concept, the entire facility whether online or an experiential site willencompass the overarching themes of accessibility, community building and youth engagement.The Next Step to Bring One Farm to the WorldWith a strong business case completed, Green Hectares has begun rolling out programming in ruralcommunities across Alberta. Bringing “One Farm to the World” is a grand vision that no doubt will requirevaried resources. We hope to find partners that can see the same vision at the project’s multiple stages ofdevelopment. Green Hectares looks for partners that understand the need for education, dialogue andadoption of new ideas. It is essential that those that we work with have an understanding that communitycan include not only geography but interests and goals. Finding partners who understand that inclusivenessof all groups creates the best end results have been and will be the key for Green Hectares to unlock thepotential of this growth industry.