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How to increase online sales via digital marketing
How to increase online sales via digital marketing
How to increase online sales via digital marketing
How to increase online sales via digital marketing
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How to increase online sales via digital marketing

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Due to the increasing Internet penetration and improved user engagement, the time spent on the web is expected to increase significantly. Internet goers use online search for products and services …

Due to the increasing Internet penetration and improved user engagement, the time spent on the web is expected to increase significantly. Internet goers use online search for products and services they are looking for. As the ecommerce industry continues to grow, it becomes increasingly important for digital marketers to take note of, and capitalize on, emerging marketing trends. The web is changing more quickly than anyone could have expected, and it can be increasingly difficult to stay on top of the latest and greatest industry opportunities.

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  • 1.                            Digital  Marketing  –  o Search  engine  optimization  (SEO)  o Paid  search  (SEM/PPC)  o Social  media  management  (SMM)  o Email  marketing  o Marketplace  management  o Affiliate  marketing  Due  to  the  increasing  Internet  penetration  and  improved  user  engagement,  the  time  spent  on  the  web  is  expected  to  increase  significantly.  Internet  goers  use  online  search  for  products  and  services  they  are  looking  for.  As  the  ecommerce  industry  continues  to  grow,  it  becomes  increasingly  important  for  digital  marketers  to  take  note  of,  and  capitalize  on,  emerging  marketing  trends.  The  web  is  changing  more  quickly  than  anyone  could  have  expected,  and  it  can  be  increasingly  difficult  to  stay  on  top  of  the  latest  and  greatest  industry  opportunities.    Search  Engine  Optimization  (SEO)  –    Search  engine  optimization  continues  to  be  one  of  the  most  difficult  things  for  the  masses  to  understand  when  it  comes  to  online  marketing.  Its  technical  aspects,  ties  to  constant  updates  from  the  search  engines  and  its  blurred  lines  with  social  media,  content  development  and  website  usability  all  add  to  this  confusion.  
  • 2. ·∙    Over  80  %  of  online  experiences  begin  with  a  search  engine.  ·∙    Google  owns  over  60%  of  the  search  engine  market  share.  ·∙    70%  of  the  links  users  click  on  are  organic.  ·∙    75%  of  users  never  scroll  past  the  first  page  of  search  results.  Knowing  and  understanding  the  significance  of  these  statistics  is  one  thing.  Acting  on  them  and  keeping  a  consistent,  effective  SEO  strategy  in  place  for  your  business  is  another.  Make  sure  to  take  advantage  of  these  opportunities  with  the  proper  SEO  strategy.  If  you’re  not  sure  where  to  start  or  need  assistance  improving  your  current  SEO  strategy,  then  we  are  here  to  help.    Paid  Search  (SEM/PPC)  –  One  of  the  quickest  ways  to  generate  traffic  is  with  pay  per  click  marketing.  Make  no  mistake…one  of  the  quickest  ways  to  burn  through  a  marketing  budget  with  no  results  is  also  with  pay  per  click  marketing.  Anyone  can  start  a  search  engine  advertising  campaign,  but  it  takes  proper  experience,  management  and  optimization  to  extend  a  marketing  budget  and  produce  a  return  on  your  ad  spend  One  of  the  biggest  challenges  for  any  new,  or  small,  website  is  getting  enough  traffic  right  after  launch  to  start  generating  leads.  Although  there  are  tons  of  different  ways  to  build  traffic,  many  of  them  take  a  little  while  to  actually  kick  in  to  the  point  where  enough  opportunities  for  lead  generation  are  being  created.  The  one  exception  is  paid  search  marketing.  By  utilizing  ad  platforms  like  Google  AdWords,  Facebook  Ads  and  Microsoft  adCenter,  a  website  can  drive  as  much  traffic  as  it  can  handle  and  afford  with  a  solid  pay  per  click  program.  Don’t  make  the  mistakes  that  many  advertisers  make  by  trying  to  run  a  PPC  campaign  without  guidance  or  an  expert’s  help.  You  can  and  will  see  great  results  from  a  pay  per  click  campaign,  but  only  if  it  is  managed  correctly.  We  can  help.    Social  media  management  (SMM)  –  The  web  is  becoming  even  more  social  as  applications  and  social  networks  like  Facebook,  Twitter  and  Google+  allow  people  to  share  just  about  everything  they  experience.  As  a  result,  word  of  mouth  has  taken  a  whole  new  meaning.  Consumers  are  now  able  to  find  information  and  talk  about  every  product  or  service  that  a  business  provides.  If  your  social  media  presence  is  weak,  then  your  business  could  find  itself  falling  behind  very  quickly.  There  are  hundreds  of  millions  of  active  users  constantly  engaged  in  social  media  –  many  of  who  are  possible  customers  of  yours.  If  you’re  not  reaching  out  to  and  engaging  your  customers  and  prospects  on  these  highly  active  social  media  networks,  then  you  can  almost  be  certain  that  you  will  lose  business  to  your  competitors  that  are  using  these  channels  properly.    The  most  effective  social  media  strategies  are  ones  that  are  targeted  to  each  audience  and  are  made  up  of  higher  percentages  of  listening  and  engagement  than  preaching.    SOCIAL  MEDIA  IS  RIGHT  FOR  YOU  IF…  1. Your  customers  are  there.  If  you  customers  spend  time  on  Facebook,  Twitter,  LinkedIn,  YouTube,  Google+,  etc,  then  your  business  needs  to  have  a  presence  there.  
  • 3. 2. You  believe  in  transparency.  If  you  are  not  afraid  or  prevented  from  sharing  as  many  details  about  your  business  as  possible,  then  social  media  can  provide  an  amazing  platform  for  public  praise  and  respect.  3. You  want  more  communication.  If  you  want  to  be  able  to  openly  communicate  with  your  customers  and  prospects  where  they  are,  on  their  time,  then  you  won’t  find  a  better  place  to  accomplish  this.  4. You  welcome  word  of  mouth.  If  your  business  thrives  off  of  word  of  mouth  referrals,  then  you  cannot  pass  up  on  the  opportunity  to  get  even  more  business  from  the  newest  version  of  “word  of  mouth”  –  social  media  networking.    Email  Marketing  Enticing,  well-­‐timed  email  messages  can  be  more  effective  than  any  other  form  of  marketing.  With  how  fast  technology  is  evolving,  it  is  a  little  surprising  that  the  original  form  of  online  communication,  email,  is  still  the  most  prevalent.  To  help  you  take  advantage  of  an  effective  email  marketing  campaign  we  have  outlined  how  to  get  your  own  email  marketing  campaign  going  in  10  simple  steps  –  Select  an  Email  Marketing  Provider  >  Clean  Up  Your  Existing  Database  >  Get  People  to  Opt-­‐In  >  Keep  Your  Contacts  Organized  >  Determine  the  Purpose  of  Your  Campaign  >  Don’t  Overdo  the  Design  >  Invest  in  Great  Copy  >  Focus  on  the  Subject  Line  >  Setup  Tracking>  Test  and  Refine.    The  only  excuse  you  can  have  at  this  point  is  that  you  just  simply  don’t  have  the  time  and/or  resources  to  complete  these  steps.  If  this  is  the  case,  then  we’re  here  to  help.  Marketplace  management  –  As  part  of  your  distribution  channel  strategy  online,  you  may  choose  to  further  list  your  products  to  sell  on  independent  3rd  party  marketplaces  like  Ebay,  Tradus,  Snapdeal,  Shopclues,  etc.  We  can  manage  the  end-­‐to-­‐end  backend  operations  of  your  product  listings  and  feed  for  you,  as  long  as  we  have  the  ability  to  fulfill  orders  from  any  of  the  selected  marketplaces  online.  From  choosing  your  online  partners  to  working  with  you  on  the  strategy  of  what  listings  are  effective  to  the  order  management  and  fulfillment  assistance…the  GreenHonchos  team  will  seamlessly  manage  it  for  you.  Affiliate  marketing  –  We  understand  the  need  to  drive  discoverability  and  sales  on  your  own  website,  and  that  is  where  our  ability  to  open  free  channels  of  traffic  and  visibility  will  benefit  you  multifold.  On  one  hand  we  work  with  price/product  comparison  sites  to  enhance  visibility  and  qualified  traffic  to  your  site.  On  the  other  hand,  we  work  with  effective  Coupon  sites  to  promote  your  vouchers  and  discounts  from  time  to  time.  Independently,  working  with  Affiliate  ad  networks,  we  can  plan  a  highly  effective  mix  of  traffic  and  conversion  sources  for  you  ongoing.      
  • 4.      GreenHonchos  Solutions  Pvt  Ltd  www.greenhonchos.com  |  info@greenhonchos.com      |  Ecommerce  Technology  |  Product  Management  |  Online  Marketing  |  Order  Management  |  Customer  Service  |  Business  Consulting  |      

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