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How to create your online store
How to create your online store
How to create your online store
How to create your online store
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How to create your online store

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Before even considering to launch your website, it is crucial to spend some time away from the computer and build your idea. What kind of products will you be selling? Are there any competitors in …

Before even considering to launch your website, it is crucial to spend some time away from the computer and build your idea. What kind of products will you be selling? Are there any competitors in this niche? Ideally how should your website’s user interface look? These are all very important topics of discussion, which you should consider deeply. It will also help a lot to build a brand name in these early stages of development.

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  • 1.                                                                A  quick  Guide  to  setting  up  your  Online  Store  {Blog}    The  Process  Of  Building    Before  even  considering  to  launch  your  website,  it  is  crucial  to  spend  some  time  away  from  the  computer  and  build  your  idea.  What  kind  of  products  will  you  be  selling?  Are  there  any  competitors  in  this  niche?  Ideally  how  should  your  website’s  user  interface  look?  These  are  all  very  important  topics  of  discussion,  which  you  should  consider  deeply.  It  will  also  help  a  lot  to  build  a  brand  name  in  these  early  stages  of  development.  You  can  purchase  the  matching  domain  name  ahead  of  time  to  secure  your  company  name  and  logo.  A  new  Google  account  can  help  on  multiple  levels  for  a  new  corporation.  With  Google  you’ll  gain  a  brand  new  email  account  under  Gmail  and  access  to  each  of  Google’s  apps.  This  includes  Google  Docs  and  Google  Analytics  for  tracking  your  web  page  traffic.      Registering  A  Domain      Once  you  have  a  rough  idea  of  how  your  shop  will  work,  its  time  to  make  some  bold  steps.  Registering  a  domain  name  and  finding  a  web  host  aren’t  very  difficult  tasks.  Yet  they  are  monumentally  important  steps  in  the  overall  launch  process.  Spend  a  lot  of  time  considering  your  domain  before  purchase.  Once  you  buy  one  it’s  usually  set  for  1  year  (or  more  if  you  choose),  so  you’re  stuck  with  it!    
  • 2.  Choosing  The  Web  Hosting  Service      When  it  comes  to  hosting,  things  get  a  bit  more  difficult.  You’ll  want  to  consider  the  backend  language,  which  your  online  shop  will  run.  If  you  don’t  have  any  preference  or  just  don’t  care,  then  PHP  is  recommended.  It’s  open  source  and  supported  in  mostly  99%  of  server  environments.  But  just  ensure  that  any  hosting  account  you  purchase  will  support  PHP  and  MySQL  databases.    Choosing  Your  E-­‐Commerce  Package      There  are  two  main  categories  to  choose  from  for  building  an  online  shop.  Hosted  solutions  are  companies  that  provide  you  with  everything  you  need  on  the  backend  and  host  the  e-­‐commerce  script  on  their  servers.  This  means  you  won’t  need  to  perform  any  programming  or  file  uploads  of  any  kind.  You  will  however  still  need  a  domain  name  to  redirect  and  give  your  shop  a  distinct  URL.  Now  you  can  also  work  with  licensed  scripts,  both  paid  and  open  source.  These  kinds  of  e-­‐commerce  systems  are  easily  customized  and  make  up  the  majority  of  online  web  stores.  But  when  you  are  working  with  money  and  payments  online  there  are  many  security  risks  to  consider.  If  you  feel  uncomfortable  taking  on  that  much  responsibility  it  may  be  wise  to  choose  a  hosted  solution.      Taking  Merchant  Payments  Online      Credit  cards  provide  a  simple  solution  for  your  customers  and  you  to  pay  online.  An  Internet  merchant  account  is  used  to  receive  funds  over  the  web  for  goods  or  services.  Similarly  a  payment  gateway  or  payment  provider  is  a  service  that  connects  your  store  with  your  merchant  account.  This  means  you’ll  be  able  to  accept  instant  payments  via  credit  card  whenever  your  customers  buy  something.  After  you  have  
  • 3. successfully  created  a  merchant  account  you’ll  have  to  choose  a  gateway.  These  are  companies  that  securely  transfer  the  data  your  customers  input  into  your  merchant  account.  Sometimes  banks  will  provide  you  with  the  gateway,  although  there  are  plenty  of  options  to  choose  from  otherwise.      Add  Content  And  Products      Familiarize  yourself  with  the  administrator  panel  and  how  to  work  with  product  pages.  It’s  important  for  your  viewers  to  receive  the  best  user  experience  on  your  website  and  hopefully  land  the  sale.  If  you  notice  any  image  size  limits  or  set  proportions  consider  spending  some  time  pre-­‐cropping  your  product  images.  Or  at  the  very  least  standardize  the  image  size  so  your  products  will  display  evenly  in  rows/columns.  Along  with  product  listings  you’ll  want  to  begin  working  on  your  page  copy.  Written  content  on  your  website  is  vitally  important  to  get  your  message  across  and  land  sales.      Marketing  And  Beyond      It’s  a  difficult  process  to  build  and  launch  a  full-­‐scale  e-­‐commerce  solution.  But  now  the  fun  really  picks  up  as  you  start  taking  orders  and  marketing.  Nobody  is  going  to  find  your  website  without  some  form  of  marketing.  It  is  highly  recommended  to  create  a  Google  Analytics  account.  With  their  tools  you  can  find  your  most  trafficked  pages  and  biggest  referring  websites.  Once  you’ve  run  a  few  successful  marketing  campaigns  your  traffic  numbers  will  slowly  raise  and  you  are  sure  to  grow  success  in  your  online  e-­‐commerce  shop.    Conclusion      This  guide  provides  a  conclusive  walkthrough  of  the  major  steps  to  creating  your  first  e-­‐commerce  store.  It’s  not  an  easy  process  to  
  • 4. complete  start-­‐to-­‐finish.  Even  professional  web  designers  struggle  when  sitting  down  to  create  new  e-­‐commerce  stores.  But  once  you’ve  gone  through  this  a  few  times  things  seem  a  lot  more  efficient  and  will  flow  easier.            GreenHonchos  Solutions  Pvt  Ltd  www.greenhonchos.com  |  info@greenhonchos.com      |  Ecommerce  Technology  |  Product  Management  |  Online  Marketing  |  Order  Management  |  Customer  Service  |  Business  Consulting  |      

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