Green Foodservice Alliance Meeting September 2009

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Green Foodservice Alliance Meeting September 2009

  1. 1. Welcome to the Green Foodservice Alliance Meeting Meeting Sponsored By: Meeting Hosted By: Coffee Provided By:
  2. 2. Welcome & Introductions <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  3. 3. Welcome to the Atlanta Community Food Bank <ul><li>Rob Johnson, Chief Operating Officer, Atlanta Community Food Bank </li></ul>
  4. 4. GFA Non-Profit Status Update <ul><li>Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality </li></ul>
  5. 5. GFA Non-Profit Status Update <ul><li>Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality </li></ul>
  6. 6. Zero Waste Zone Update <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  7. 7. ZERO WASTE ZONE <ul><li>ATLANTA AREA ZONES </li></ul><ul><li>Launched Zones : </li></ul><ul><li>Downtown Atlanta </li></ul><ul><li>Buckhead </li></ul><ul><li>Off-Premises Catering </li></ul><ul><li>Future Zones : </li></ul><ul><li>Midtown </li></ul><ul><li>Perimeter </li></ul><ul><li>Academia </li></ul>
  8. 8. Energy & Technology Committee Update <ul><li>Eric Taub, CFA, Founder/Managing Partner, Verus Carbon Neutral </li></ul>
  9. 9. Energy & Technology Committee Update October 29 th 2009 Atlanta Community Food Bank STIMULATE YOUR ENERGY CONSERVATIONS: <ul><ul><li>How to access: </li></ul></ul><ul><ul><ul><ul><li>Stimulus Funds </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Grants </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tax Incentives </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Carbon Credits </li></ul></ul></ul></ul>
  10. 10. GFA Certification Update <ul><li>Marina Bryant, President, World Events, Inc. </li></ul><ul><li>Evaluation Director for GFA </li></ul>
  11. 11. GFA GREEN CERTIFICATION <ul><li>CASE STUDIES </li></ul><ul><li>Restaurant: Ecco </li></ul><ul><li>Catering: Parsley’s Catering </li></ul><ul><li>College Campus: Sodexo Emory Dining </li></ul>
  12. 12. Local Producer Update <ul><li>Michael Walls, Georgia Organics </li></ul><ul><li>Teri Stivers, Seafood Specialist, Office of Seafood Education & Marketing, UGA Marine Extension Service </li></ul>
  13. 13. Wild Georgia Seafood Tori Stivers, Seafood Specialist University of Georgia Marine Extension Service, Georgia Sea Grant
  14. 14. Categories of Commercial Seafood <ul><li>GA Commercial Fisheries (< 3 miles from shore) </li></ul><ul><ul><li>Shrimp, blue crab, hard clam, oyster, jellyfish, shad </li></ul></ul><ul><li>Federal Commercial Fisheries (3 - 200 miles) </li></ul><ul><ul><li>Rock shrimp, shrimp, amberjack, cobia, grouper, red porgy, red snapper, sea bass, triggerfish, vermilion snapper </li></ul></ul><ul><li>Farmed (not wild) Freshwater Fish </li></ul><ul><ul><li>Trout, catfish, Siberian sturgeon meat (spring) & caviar </li></ul></ul>
  15. 15. GA Commercial Fisheries 2008 Landings * Values are ex-vessel Specie Volume (lbs) * Value ($) Availability Shrimp (tails) 1,931,292 7,265,344 May – Jan. Blue crab 4,179,892 3,665,711 April – Nov. Hard clam 67,113 523,440 All year Oyster 13,168 55,321 Oct. – May Shad 33,976 36,827 Jan. - April
  16. 16. GA Shrimp Specifics 2008 Landings Specie Volume (lbs) Availability White ( Litopenaeus setiferus) 1,680,919 May – Jan. Brown ( Farfantepenaeus aztecus) 235,096 May – Oct. Pink, Rock, Red 15,277
  17. 17. Seasonality of Wild GA Seafood <ul><li>Spring </li></ul><ul><ul><li>Clam, crab, oyster, shad (March, April), shrimp (May, June) </li></ul></ul><ul><li>Summer </li></ul><ul><ul><li>Clam, shrimp, crab </li></ul></ul><ul><li>Fall </li></ul><ul><ul><li>Clam, shrimp, crab, oyster </li></ul></ul><ul><li>Winter </li></ul><ul><ul><li>Clam, shrimp, oyster, shad </li></ul></ul>
  18. 19. Hurdles to Getting GA Seafood into Atlanta <ul><li>Lack of direct inland routes from coast </li></ul><ul><li>Need to quickly sell large volumes of highly perishable product </li></ul><ul><li>Harvesters lack resources to vertically integrate their business </li></ul><ul><li>Regional and global price competition </li></ul><ul><li>Lack of funds to promote commodity </li></ul><ul><li>Insufficient supply to meet demand </li></ul>
  19. 20. Georgia Sea Grant Strategic Planning <ul><li>Safe & Sustainable Seafood Supply </li></ul><ul><li>Healthy Coastal Ecosystems </li></ul><ul><li>Sustainable Coastal Development </li></ul><ul><li>Coastal Hazard Resiliency </li></ul><ul><li>Identify audience or stakeholders </li></ul><ul><li>Determine their primary wants & needs </li></ul><ul><li>Assess our strengths & weaknesses in addressing needs </li></ul><ul><li>Plan primary outcomes/deliverables for 5 yrs </li></ul>
  20. 21. Regulatory Agencies <ul><li>GA Dept. of Natural Resources, Coastal Resources Division – collects data on, manages and regulates state fisheries; enforces regulations </li></ul><ul><li>NOAA, National Marine Fisheries Service – manages federal fisheries; protects endangered species (TEDs, BRDs); enforces regulations </li></ul><ul><li>U.S. Coast Guard – enforces regulations </li></ul><ul><li>GA Dept. of Agriculture – inspects seafood processors, wholesalers, retailers; enforces regs. </li></ul>
  21. 22. Tori Stivers [email_address] 770 460-2506 www.marex.uga.edu/seafood
  22. 23. Wild GA Seafood Availability Months when most abundant January Clam, shrimp, oyster, shad Feb. - March Clam, oyster, shad April Clam, crab, oyster, shad May Clam, crab, oyster June – Sept. Clam, shrimp, crab Oct. – Dec. Clam, shrimp, crab, oyster
  23. 24. Marketing & PR Update <ul><li>Kelly Hornbuckle, Marketing & Communications, Georgia Restaurant Association </li></ul>
  24. 25. Marketing & PR Update <ul><li>ZWZ & GFA in the Media: </li></ul><ul><ul><li>60 Million Media Impressions to Date </li></ul></ul><ul><ul><li>Holly Interviewed by The New York Times </li></ul></ul><ul><ul><li>Earth911 Named Atlanta one of 5 “Cities of Change” </li></ul></ul><ul><ul><li>Voice of America Taping </li></ul></ul><ul><ul><li>The Sunday Paper, The AJC </li></ul></ul>
  25. 26. Marketing & PR Update <ul><li>We Have a NEW GFA Logo… </li></ul>
  26. 27. Spring/Summer Design
  27. 28. Autumn Design New Navigation www.GreenFoodserviceAlliance.org
  28. 29. Marketing & PR Update <ul><li>3 rd Annual GRACE Awards: </li></ul><ul><ul><li>Sunday, November 15, 2009 </li></ul></ul><ul><ul><li>Grand Hyatt Atlanta in Buckhead </li></ul></ul><ul><ul><li>Master of Ceremonies: Jeff Dauler, Q100 & Flying Biscuit </li></ul></ul><ul><ul><li>Lifetime Achievement Award Winner: Karen Bremer </li></ul></ul><ul><ul><li>Buy Tickets: www.GRACEawards.com </li></ul></ul><ul><ul><li>Innovator Award Finalist: </li></ul></ul><ul><ul><li>Holly Elmore!!! </li></ul></ul>
  29. 30. GFA Overview & Future Plans <ul><li>Ron Wolf, Chief Executive Officer, Georgia Restaurant Association </li></ul>
  30. 31. Announcements <ul><li>Holly Elmore, Founder & Executive Director, Green Foodservice Alliance </li></ul>
  31. 32. ENVIRO EXPO <ul><li>November 14-15 at the Georgia World Congress Center </li></ul><ul><li>FREE Admission </li></ul><ul><li>www.enviroexpousa.com </li></ul>
  32. 33. Georgia Grown Food Show Bringing Together Local Producers with Georgia’s Chefs, Restaurants, Foodservice Providers & Retailers Georgia Grown: Chef’s Choice for Quality and Freshness
  33. 34. Support Your Local Producers!! When: October 12, 2009 12:00 pm – 4:30 pm Reception to Follow Where: Georgia Freight Depot 65 MLK Jr. Dr, Atlanta, GA 30334 Cost: FREE + GIVEAWAYS! Products Displayed: Fruits & Vegetables Meat, poultry, seafood Dairy products Alcoholic/non-alcoholic beverages Organic & all natural products Edible nuts Condiments & Sauces
  34. 35. Metromix Meals <ul><li>Who: A New Show on NBC About Dining Out in Atlanta </li></ul><ul><li>What: 3 People Talk About a Favorite Atlanta Restaurant </li></ul><ul><li>When: Wednesday between 11am – 12pm on WXIA </li></ul><ul><li>Why: To Rejuvenate Dining Out in Atlanta </li></ul>
  35. 36. Metromix Meals <ul><li>How: Get your customers to nominate your restaurant to be on the show via the website </li></ul><ul><li>www.atlantaandcompany.com/metromix/meals </li></ul><ul><li>Brought to you by: </li></ul>
  36. 37. Slow Food Membership Drive <ul><li>www.SlowFoodAtlanta.org </li></ul>
  37. 38. Great American Dine Out www.GreatAmericanDineOut.com Proceeds Benefit Share Our Strength
  38. 39. Welcome to the Green Foodservice Alliance Meeting Meeting Sponsored By: Meeting Hosted By: Coffee Provided By:

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