Green Foodservice Alliance Meeting September 2009

Welcome to the Green Foodservice Alliance Meeting Meeting Sponsored By: Meeting Hosted By: Coffee Provided By:

Welcome & Introductions
Holly Elmore, Founder & Executive Director, Green Foodservice Alliance

Welcome to the Atlanta Community Food Bank
Rob Johnson, Chief Operating Officer, Atlanta Community Food Bank

GFA Non-Profit Status Update
Charles Hoff, GRA & GFA General Counsel, Hoff Hospitality

Zero Waste Zone Update

ZERO WASTE ZONE
ATLANTA AREA ZONES
Launched Zones :
Downtown Atlanta
Buckhead
Off-Premises Catering
Future Zones :
Midtown
Perimeter
Academia

Energy & Technology Committee Update
Eric Taub, CFA, Founder/Managing Partner, Verus Carbon Neutral

Energy & Technology Committee Update October 29 th 2009 Atlanta Community Food Bank STIMULATE YOUR ENERGY CONSERVATIONS:
How to access:
Stimulus Funds
Grants
Tax Incentives
Carbon Credits

GFA Certification Update
Marina Bryant, President, World Events, Inc.
Evaluation Director for GFA

GFA GREEN CERTIFICATION
CASE STUDIES
Restaurant: Ecco
Catering: Parsley’s Catering
College Campus: Sodexo Emory Dining

Local Producer Update
Michael Walls, Georgia Organics
Teri Stivers, Seafood Specialist, Office of Seafood Education & Marketing, UGA Marine Extension Service

Wild Georgia Seafood Tori Stivers, Seafood Specialist University of Georgia Marine Extension Service, Georgia Sea Grant

Categories of Commercial Seafood
GA Commercial Fisheries (< 3 miles from shore)
Shrimp, blue crab, hard clam, oyster, jellyfish, shad
Federal Commercial Fisheries (3 - 200 miles)
Rock shrimp, shrimp, amberjack, cobia, grouper, red porgy, red snapper, sea bass, triggerfish, vermilion snapper
Farmed (not wild) Freshwater Fish
Trout, catfish, Siberian sturgeon meat (spring) & caviar

GA Commercial Fisheries 2008 Landings * Values are ex-vessel Specie Volume (lbs) * Value ($) Availability Shrimp (tails) 1,931,292 7,265,344 May – Jan. Blue crab 4,179,892 3,665,711 April – Nov. Hard clam 67,113 523,440 All year Oyster 13,168 55,321 Oct. – May Shad 33,976 36,827 Jan. - April

GA Shrimp Specifics 2008 Landings Specie Volume (lbs) Availability White ( Litopenaeus setiferus) 1,680,919 May – Jan. Brown ( Farfantepenaeus aztecus) 235,096 May – Oct. Pink, Rock, Red 15,277

Seasonality of Wild GA Seafood
Spring
Clam, crab, oyster, shad (March, April), shrimp (May, June)
Summer
Clam, shrimp, crab
Fall
Clam, shrimp, crab, oyster
Winter
Clam, shrimp, oyster, shad

Hurdles to Getting GA Seafood into Atlanta
Lack of direct inland routes from coast
Need to quickly sell large volumes of highly perishable product
Harvesters lack resources to vertically integrate their business
Regional and global price competition
Lack of funds to promote commodity
Insufficient supply to meet demand

Georgia Sea Grant Strategic Planning
Safe & Sustainable Seafood Supply
Healthy Coastal Ecosystems
Sustainable Coastal Development
Coastal Hazard Resiliency
Identify audience or stakeholders
Determine their primary wants & needs
Assess our strengths & weaknesses in addressing needs
Plan primary outcomes/deliverables for 5 yrs

Regulatory Agencies
GA Dept. of Natural Resources, Coastal Resources Division – collects data on, manages and regulates state fisheries; enforces regulations
NOAA, National Marine Fisheries Service – manages federal fisheries; protects endangered species (TEDs, BRDs); enforces regulations
U.S. Coast Guard – enforces regulations
GA Dept. of Agriculture – inspects seafood processors, wholesalers, retailers; enforces regs.

Tori Stivers [email_address] 770 460-2506 www.marex.uga.edu/seafood

Wild GA Seafood Availability Months when most abundant January Clam, shrimp, oyster, shad Feb. - March Clam, oyster, shad April Clam, crab, oyster, shad May Clam, crab, oyster June – Sept. Clam, shrimp, crab Oct. – Dec. Clam, shrimp, crab, oyster

Marketing & PR Update
Kelly Hornbuckle, Marketing & Communications, Georgia Restaurant Association

ZWZ & GFA in the Media:
60 Million Media Impressions to Date
Holly Interviewed by The New York Times
Earth911 Named Atlanta one of 5 “Cities of Change”
Voice of America Taping
The Sunday Paper, The AJC

We Have a NEW GFA Logo…

Spring/Summer Design

Autumn Design New Navigation www.GreenFoodserviceAlliance.org

3 rd Annual GRACE Awards:
Sunday, November 15, 2009
Grand Hyatt Atlanta in Buckhead
Master of Ceremonies: Jeff Dauler, Q100 & Flying Biscuit
Lifetime Achievement Award Winner: Karen Bremer
Buy Tickets: www.GRACEawards.com
Innovator Award Finalist:
Holly Elmore!!!

GFA Overview & Future Plans
Ron Wolf, Chief Executive Officer, Georgia Restaurant Association

Announcements

ENVIRO EXPO
November 14-15 at the Georgia World Congress Center
FREE Admission
www.enviroexpousa.com

Georgia Grown Food Show Bringing Together Local Producers with Georgia’s Chefs, Restaurants, Foodservice Providers & Retailers Georgia Grown: Chef’s Choice for Quality and Freshness

Support Your Local Producers!! When: October 12, 2009 12:00 pm – 4:30 pm Reception to Follow Where: Georgia Freight Depot 65 MLK Jr. Dr, Atlanta, GA 30334 Cost: FREE + GIVEAWAYS! Products Displayed: Fruits & Vegetables Meat, poultry, seafood Dairy products Alcoholic/non-alcoholic beverages Organic & all natural products Edible nuts Condiments & Sauces

Metromix Meals
Who: A New Show on NBC About Dining Out in Atlanta
What: 3 People Talk About a Favorite Atlanta Restaurant
When: Wednesday between 11am – 12pm on WXIA
Why: To Rejuvenate Dining Out in Atlanta

Metromix Meals
How: Get your customers to nominate your restaurant to be on the show via the website
www.atlantaandcompany.com/metromix/meals
Brought to you by:

Slow Food Membership Drive
www.SlowFoodAtlanta.org

Great American Dine Out www.GreatAmericanDineOut.com Proceeds Benefit Share Our Strength

Welcome to the Green Foodservice Alliance Meeting Meeting Sponsored By: Meeting Hosted By: Coffee Provided By:

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Green Foodservice Alliance Meeting September 2009

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Green Foodservice Alliance Meeting September 2009 — Presentation Transcript