Technology with Humanity

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ecoScan is an Initiative, which helps us consumers give a face to the concept of sustainability.

In the growing jungle of labels and brands many of us have lost the perspective - and especially - the trust in the market. Thus, it is now time to depart on new paths.

Published in: Education, Technology, Business
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Technology with Humanity

  1. 1. + 生态小范围社区化的可持续发展
  2. 2. Sustainable community? food? live? work? +生态
  3. 3. a healthy lifestyle + “knowledge is power” +生态
  4. 4. China poison ... • Melamine in Milk 三聚氰 • GM food • Soy-sauce made out of hairs • Massive use of pesticides • Toxic rice • Just google ‘China poison...’ and • Sudan Red G you can see for yourself • ... +生态
  5. 5. organic product $$$$$$$ +生态
  6. 6. truth about labels Real Fake Misc ... 2011 - 9337 organic product certified, 2M hectare of organic farms 50% 迷 50% +生态
  7. 7. stop, think, what can we do? +生态
  8. 8. What it is Where it comes from How it’s grew Who grew it Why the cost +生态
  9. 9. Back to Community 农好农夫市集 Feb - Mar : @ the market Apr - June : help out at the market and hosted the forum +生态
  10. 10. farm day +生态
  11. 11. Volunteers visit Orientation ! (indoor training) oroit.cn/events Knowledge Training! (fieldtrip) for more detail On-duty Training +生态
  12. 12. Beyond barcode allows people to reach the story behind sustainable product available on App Store and Google play store +生态
  13. 13. who to buy from consumption index between 1 to 10 the number indicates farmer’s level of sustainability +生态
  14. 14. August Chinese Version 10 producers/suppliers 20+ domestic and international products +生态
  15. 15. pursue of a sustainable community • Bring consumer & farmers together at events like Nonghao forum • Invite volunteers to visit the farm, help out the farmers and bring back their stories • Host their stories online to help spread the good stories +生态
  16. 16. eventually • Cost effectiveness can be achieved by technology. • Direct communication between suppliers and consumers to achieve market transparency • Link resources to achieve economic of scale • Community support agriculture +生态
  17. 17. Technology with humanityhttp://ecoscan.mobi Presentation for Green Drinks Shanghaihttp://oroit.cn 12th July 2012Fan Zhang: fzhan@oroit.com www.greendrinkschina.org

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