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How Hotels Can Save Thousands and Go Green!
 

How Hotels Can Save Thousands and Go Green!

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Going green is hot in the hotel industries. Cost savings, revenue management, and environmental benefits - a true trifecta. Watch this presentation to learn how.

Going green is hot in the hotel industries. Cost savings, revenue management, and environmental benefits - a true trifecta. Watch this presentation to learn how.

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    How Hotels Can Save Thousands and Go Green! How Hotels Can Save Thousands and Go Green! Presentation Transcript

    •  
    • View this presentation only if you want to...
      • Increase your marketing power
      • Save money
      • Implement a best-in-class green program…easily
    • Travelers are Demanding Greener Travel Choices…
    • … and They Want Green Hotels
      • 87% of travelers would be more likely to stay at green properties
      • 95% think lodging companies should be going green
      • 33% say their booking decision based on whether or not a hotel has "green" policies
      • 40% say “green” is more important than brand
      • 30% say “green” is more important than a hotel’s star rating
    • Your Competition is Going Green
      • 43.4% have smart energy controls in rooms
      • 82.3% trained their maintenance staff on conservation and energy procedures
      • 71% of Luxury hotels have, or are working towards, some sort of green certification
      • 40% of independent hotels have, or are working towards, some sort of green certification
    • “ Green Hotel” was searched more than half a million times on Google per month as of July 2010
    • Green ratings are an influence in eco-travel purchase decisions for 91.6% of respondents
    • Bet you think going green is expensive, but the fact is…
    • … Going Green Saves Money
      • SAVE 50% on waste disposal with a recycling program
      • SAVE $16,600 every year with amenity dispensers (for average 100-room facility)
      • SAVE up to $400 on every vending machine each year with occupancy sensors
      • SAVE 14% of energy costs by adjusting thermostats
      • SAVE 25% on energy bills with a key card management system
    • Ask Them About Green Savings
      • Marriott International, Inc. reported that its Linen Reuse Program, has saved an average of 11% to 17% on hot water and sewer costs at each hotel
      • Holiday Inn in at World ’s Fair Park in Knoxville, TN installed a key card system that is projected to save $88,000 annually.
      • The same Holiday Inn installed faucet aerators and new, low-flow toilets - the hotel will save $100 per year per toilet – or about $290,000
    • Introducing Green Business Bureau ’s Eco-Industries Program for Hotels
    • Online tool helps businesses implement eco-efficiency 1. Upon enrollment, hotels complete an industry-specific initial assessment 2. An initiative database that is ROI ranked guides what a hotel should complete next 3. Each initiative includes links and resources that will actually help a hotel complete the initiative 4. Hotels track their efforts across several key categories and identify progress
    • ...and most important of all: transparency and recognition Businesses in the program will be able to market themselves with third-party certification But unlike any other seals, “ clickable ” means a landing page is displayed with all of a business ’ green efforts Industry ’ s first use of QR codes to give guests access to your green efforts on the spot
    • Green Hotels Can
      • Gain NEW customers
      • Increase Guest Satisfaction
      • Save on Costs
      • Plus, it ’ s the right thing to do.
    • GBB ’s Marketing Edge
      • Social networks
      • Marketing support
      • Distribution list
      • AAA.com
      • Orbitz
      • Travelocity
      10,000 followers 1,200 fans
    • Questions? Reach us today: 1-866-979-1071 [email_address]