How Hotels Can Save Thousands and Go Green!

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Increase your marketing power
Save money
Implement a best-in-class green program…easily

Travelers are Demanding Greener Travel Choices…

… and They Want Green Hotels
87% of travelers would be more likely to stay at green properties
95% think lodging companies should be going green
33% say their booking decision based on whether or not a hotel has "green" policies
40% say “green” is more important than brand
30% say “green” is more important than a hotel’s star rating

Your Competition is Going Green
43.4% have smart energy controls in rooms
82.3% trained their maintenance staff on conservation and energy procedures
71% of Luxury hotels have, or are working towards, some sort of green certification
40% of independent hotels have, or are working towards, some sort of green certification

“ Green Hotel” was searched more than half a million times on Google per month as of July 2010

Green ratings are an influence in eco-travel purchase decisions for 91.6% of respondents

Bet you think going green is expensive, but the fact is…

… Going Green Saves Money
SAVE 50% on waste disposal with a recycling program
SAVE $16,600 every year with amenity dispensers (for average 100-room facility)
SAVE up to $400 on every vending machine each year with occupancy sensors
SAVE 14% of energy costs by adjusting thermostats
SAVE 25% on energy bills with a key card management system

Ask Them About Green Savings
Marriott International, Inc. reported that its Linen Reuse Program, has saved an average of 11% to 17% on hot water and sewer costs at each hotel
Holiday Inn in at World ’s Fair Park in Knoxville, TN installed a key card system that is projected to save $88,000 annually.
The same Holiday Inn installed faucet aerators and new, low-flow toilets - the hotel will save $100 per year per toilet – or about $290,000

Introducing Green Business Bureau ’s Eco-Industries Program for Hotels

Online tool helps businesses implement eco-efficiency 1. Upon enrollment, hotels complete an industry-specific initial assessment 2. An initiative database that is ROI ranked guides what a hotel should complete next 3. Each initiative includes links and resources that will actually help a hotel complete the initiative 4. Hotels track their efforts across several key categories and identify progress

...and most important of all: transparency and recognition Businesses in the program will be able to market themselves with third-party certification But unlike any other seals, “ clickable ” means a landing page is displayed with all of a business ’ green efforts Industry ’ s first use of QR codes to give guests access to your green efforts on the spot

Green Hotels Can
Gain NEW customers
Increase Guest Satisfaction
Save on Costs
Plus, it ’ s the right thing to do.

GBB ’s Marketing Edge
Social networks
Marketing support
Distribution list
AAA.com
Orbitz
Travelocity
10,000 followers 1,200 fans

Questions? Reach us today: 1-866-979-1071 [email_address]

How Hotels Can Save Thousands and Go Green!

by Green Business Bureau on May 11, 2011

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How Hotels Can Save Thousands and Go Green! — Presentation Transcript