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How SMBs Can Green and Grow Their Business
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How SMBs Can Green and Grow Their Business



An overview of one of the largest opportunities available to small and mid-sized businesses in 2011 to really differentiate from the marketplace and grow their business. ...

An overview of one of the largest opportunities available to small and mid-sized businesses in 2011 to really differentiate from the marketplace and grow their business.

Green is no longer a nice to have, it's become a must-have to compete successfully and win the best customers.



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How SMBs Can Green and Grow Their Business How SMBs Can Green and Grow Their Business Presentation Transcript

  • The Biggest Opportunity SMBs Have Today How Green Certification Can Help Your BusinessThrive in Today’s Economywww.gbb.org 1.866.979.1071
  • Let’s Talk About The Current State of the Economy Three Green Facts You Can’t Afford to Ignore Solutions for Your Successwww.gbb.org 1.866.979.1071
  • This IS NOT Your Father’s Economywww.gbb.org 1.866.979.1071
  • 16 14 12 % Growth 10 8 6 4 2 0 2020 1950 1960 1970 1990 2000 2010 1980 US Economy Growth rates are at the lowest levels since the Second World Warwww.gbb.org 1.866.979.1071
  • SMBs are Getting Hit Hardwww.gbb.org 1.866.979.1071
  • 3 out of 4 New Small Businesses Failed Between 2007 and 2009www.gbb.org 1.866.979.1071
  • But there IS a Bright Sidewww.gbb.org 1.866.979.1071
  • Remember That Declining Economy We Talked About?www.gbb.org 1.866.979.1071
  • 30 25 20 % Growth 15 10 5 0 1970 1960 1990 1950 2010 1980 2020 2000 US Economy US Green Economy The Green Economy is Growing 10 Times Faster Than the General Economywww.gbb.org 1.866.979.1071
  • What (or Who) is Driving This Phenomenal Growth?www.gbb.org 1.866.979.1071
  • No, Not Her…www.gbb.org 1.866.979.1071
  • Fact 1: Green Has Gone Mainstreamwww.gbb.org 1.866.979.1071
  • Today 20% ofConsumers Are Green
  • By 2015, 60% Will Be Green
  • What You Should Know About Green Consumers 60% Are Shopping as Much Today as Before the Recession 25% Are Shopping MORE 80% Would Pay Premiums of Up to 20% for Greenwww.gbb.org 1.866.979.1071
  • SMBs Can’t Afford to Ignore These Consumerswww.gbb.org 1.866.979.1071
  • They Didn’t… Green cleaner sales Sales of organic Organic products revenues grew 229% apparel and home (food and non-food) between 2005 and textile products grew grew 17.1% between 2009, doubling by 25% in 2009, to 2007 and 2008 to revenues and tripling $4.3 billion $24.6 billion market sharewww.gbb.org 1.866.979.1071
  • Fact 2: It’s Easier Than Ever to Go Greenwww.gbb.org 1.866.979.1071
  • The Government Loves Green Tax incentives Debt relief programs Loan fee reductions and eliminations Higher guarantees Expanded microloans Secondary market incentiveswww.gbb.org 1.866.979.1071
  • Green is EVERYWHEREwww.gbb.org 1.866.979.1071
  • Fact 3: Going Green Will Help You Save Moneywww.gbb.org 1.866.979.1071
  • The average small business can save over $2,500 per year per employee by implementing green measures around the officewww.gbb.org 1.866.979.1071
  • You Can Save* $409 $166 $125 $178 per year by a year by per year by per year by using implementing a switching to CFLs switching to the “hibernate” filtered water paper reduction feature on your policy computers *Savings per employee based on average US small business of 10 employeeswww.gbb.org 1.866.979.1071
  • Can Going Green Really Attract More Customers? Be Easy? Save Money?www.gbb.org 1.866.979.1071
  • Great Question!www.gbb.org 1.866.979.1071
  • Here’s How You Get All Those Green Consumers to Spend Their Money with You….(ready?)www.gbb.org 1.866.979.1071
  • Tell Them You’re Green (Really, It works)www.gbb.org 1.866.979.1071
  • Here’s a Lot of Numbers 80% of Americans believe third-party certifications play an important role in the oversight of environmental messaging 55% of consumers look for labeling that indicates whether a product or company has some amount of environmental sensitivity 71% actively look for a trust mark or privacy seal before doing online business with a merchant 40% of shoppers desire more green information at the store level 28% say they want to see green information displayed prominently24 % of consumers are verifying green claims by reading the packaging 17% of are turning to research, such as using the Internetwww.gbb.org 1.866.979.1071
  • Did You Get All That?www.gbb.org 1.866.979.1071
  • All Those Numbers Mean That Green Labels Make Consumers Happywww.gbb.org 1.866.979.1071
  • How Can You Tell They’re Happy?www.gbb.org 1.866.979.1071
  • When consumers are presented with sustainability practices online, conversion rates are several times higher than traditional ecommerce conversion rateswww.gbb.org 1.866.979.1071
  • Consumers are twice as likely to choose (and pay a higher price for) a green product/service when they are able to do a side-by-side comparison with similar, non-green $3.99 $5.29 optionswww.gbb.org 1.866.979.1071
  • Now that you’re ready to go green – how will you do it?www.gbb.org 1.866.979.1071
  • Solutions to Going Green Do-It-Yourself Consulting Third-Party Certificationwww.gbb.org 1.866.979.1071
  • How Do They Compare? Do-It- Third-Party Dare to Compare Yourself Consulting Certification Cost $ $$$$ $$ Information Database Onsite Support Reporting Independent Verification Certification Access to New Marketing Channelswww.gbb.org 1.866.979.1071
  • GBB Offers the Best In Class Third-Party Certificationwww.gbb.org 1.866.979.1071
  • Our Process is Easy Step 1 Step 2 Step 3 Step 4 Industry A Program Step-by-Step Membership Specific Tailored to Guidance Seal That Online Your Business Displays Your Assessment Green Effortswww.gbb.org 1.866.979.1071
  • Our Seal Adds Value The Marketing Benefits of Going Green Are Only Realized with a Trusted Sealwww.gbb.org 1.866.979.1071
  • We Give Your Message Broader Reach Reach More Green Consumers Through GBB’s Social Networkswww.gbb.org 1.866.979.1071
  • We Help You Get Recognized Our National Media Coverage Highlights Our Program AND Our Memberswww.gbb.org 1.866.979.1071
  • We Give You New Marketing Channels Get in front of the consumers who are looking for green products and services through GBB’s strategic marketing partnershipswww.gbb.org 1.866.979.1071
  • We Offer Tools and Support Our Exclusive Member Marketing Kit Is Full of SEO Tips, Promotion Ideas, and Social Media How-To’swww.gbb.org 1.866.979.1071
  • We Offer Onsite Assistance GBB’s national network of eco-consultants explain and help implement initiatives for certification and confirm ongoing eligibility.www.gbb.org 1.866.979.1071
  • Our Program Offers a Big Return We’ve identified 450+ green initiatives that will save you thousands of dollars every year.www.gbb.org 1.866.979.1071
  • And, We Really Know GreenWe are a thought leader in green businesswww.gbb.org 1.866.979.1071
  • The Chinese Say “The Best Time to Plant a Tree Was 20 Years Ago, the Second Best Time is Now.”www.gbb.org 1.866.979.1071
  • You Can’t Afford to Waitwww.gbb.org 1.866.979.1071
  • Go Green Today 1-866-979-1071 contact@greencityprogram.com www.GreenCityProgram.comwww.gbb.org 1.866.979.1071
  • ResourcesEconomist, October 9, 2010, “How to Grow: A Special Report on the World Economy”FastCompany.com, October 2010 “NOW October: Forecast”http://www.istockanalyst.com/article/viewiStockNews/articleid/4572430British Columbia’s Green economy: Building a Strong Low-Carbon Future, Feb 2010, Globe Foundation.http://www.franchisedirect.com/information/greenfranchisebusinesses/greenfranchiseindustry/207/987/British Columbia’s Green economy: Building a Strong Low-Carbon Future, Feb 2010, Globe Foundationhttp://www.businessgreen.com/business-green/news/2271049/report-business-spendinghttp://www.businessgreen.com/business-green/news/2271049/report-business-spendinghttp://greeneconomypost.com/de-risking-sustainability-wellness-the-tea-party-11153.htm)http://www.sustainablelifemedia.com/content/story/brands/sales_in_organics_soar_over_17_percent_despite+Recessionhttp://www.cnn.com/2010/OPINION/08/24/jackson.rogers.green.jobs/index.htmlhttp://www.washingtonpost.com/wp-dyn/content/article/2010/01/01/AR2010010101196.htmlhttp://articles.latimes.com/2009/nov/15/business/fi-cover-greenjobs15http://finance.yahoo.com/news/Why-Consumer-Spending-Went-cnbc-3850027279.html?x=0http://www.bloomberg.com/news/2010-09-17/michigan-september-consumer-sentiment-index-unexpectedly-decreases-to-66-6.htmlhttp://www.emarketergreen.com/blog/index.php/green-purchase-recession/Joesph Marra, director of marketing at Natural Marketing Institutehttp://www.lohas-asia.org/about-us/http://www.marketing-insider.com/index.php?option=com_content&view=article&id=42:lohas-marketplace&catid=4:lohas&Itemid+49http://www.marketing-insider.com/index.php?option=com_content&view=article&id=41&Itemid=48http://www.marketing-insider.com/index.php?option=com_content&view=article&id=41&Itemid=48http://www.slideshare.net/stevekann/bridgewater-lohas-fundhttp://www.globe-net.com/articles/2010/june/22/motivating-mainstream-consumers-to-make-sustainable-choices.aspx?sub=14http://www.bbmg.com/ccr_order/http://www.greenbiz.com/blog/2010/10/01/3-ways-improve-your-retail-bottom-line- sustainability?page=0%2C1&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20greenbiz/business- operations%20%28Business%20Operations%20%7C%20GreenBiz.com%29#ixzz12H3F2Pwbhttp://www.emarketergreen.com/blog/index.php/green-purchase-recession/http://www.globe-net.com/articles/2010/june/22/motivating-mainstream-consumers-to-make-sustainable-choices.aspx?sub=14http://greeneconomypost.com/sb10-consumer-attitudes-eco-moms-10535.htmhttp://www.slideshare.net/stevekann/bridgewater-lohas-fundhttp://www.clearworks.net/files/Consumer%20and%20SMB%20Green%20Research_web.pdf://www.coneinc.com/content1136http://www.nap.edu/openbook.php?record_id=12805&page=9http://www.environmentallyfriendlyhotels.com/eco-label.htmlhttp://www.nap.edu/openbook.php?record_id=12805&page=9http://www.adgregate.com/press/pr-20100419-Adgregate-Markets-TRUSTe.htmlParikh, P. 2003. Harnessing Consumer Power: Using Certification Systems to Promote Good Governance. Washington, DC: Environmental Law Institute.