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The Biggest Opportunity                        SMBs Have Today                             How Green Certification Can Hel...
Let’s Talk About              The Current State of the Economy                        Three Green Facts You Can’t         ...
This IS NOT                         Your Father’s Economywww.gbb.org   1.866.979.1071
16                 14                 12      % Growth                 10                 8                 6             ...
SMBs are Getting Hit Hardwww.gbb.org   1.866.979.1071
3 out of 4 New Small Businesses                Failed Between 2007 and 2009www.gbb.org     1.866.979.1071
But there IS a Bright Sidewww.gbb.org   1.866.979.1071
Remember That Declining              Economy We Talked About?www.gbb.org   1.866.979.1071
30                 25                 20      % Growth                 15                 10                  5           ...
What (or Who) is Driving This                   Phenomenal Growth?www.gbb.org    1.866.979.1071
No, Not Her…www.gbb.org   1.866.979.1071
Fact 1:       Green Has Gone              Mainstreamwww.gbb.org    1.866.979.1071
Today 20% ofConsumers Are Green
By 2015, 60% Will Be Green
What You Should Know                          About Green Consumers                               60% Are Shopping as     ...
SMBs Can’t Afford to Ignore                        These Consumerswww.gbb.org     1.866.979.1071
They Didn’t…      Green cleaner sales          Sales of organic       Organic products     revenues grew 229%           ap...
Fact 2:        It’s Easier Than Ever to Go Greenwww.gbb.org   1.866.979.1071
The Government                                           Loves Green                                             Tax incen...
Green is EVERYWHEREwww.gbb.org   1.866.979.1071
Fact 3:                                    Going Green Will                               Help You Save Moneywww.gbb.org  ...
The average small business can       save over $2,500 per year per     employee by implementing green           measures a...
You Can Save*     $409                        $166                          $125                                    $178  ...
Can Going Green Really                               Attract More Customers?                                             B...
Great Question!www.gbb.org   1.866.979.1071
Here’s How You Get All Those       Green Consumers to Spend Their             Money with You….(ready?)www.gbb.org   1.866....
Tell Them You’re Green                               (Really, It works)www.gbb.org   1.866.979.1071
Here’s a Lot of Numbers  80% of Americans believe third-party certifications play an important                            ...
Did You Get All That?www.gbb.org   1.866.979.1071
All Those Numbers Mean That                               Green Labels Make                               Consumers Happyw...
How Can You Tell                                They’re Happy?www.gbb.org   1.866.979.1071
When consumers are presented with              sustainability practices online, conversion                    rates are se...
Consumers are twice as                                             likely to choose (and                                  ...
Now that you’re ready to go               green – how will you do it?www.gbb.org    1.866.979.1071
Solutions to Going Green                                         Do-It-Yourself                                           ...
How Do They Compare?                                       Do-It-                 Third-Party   Dare to Compare           ...
GBB Offers the Best In Class                 Third-Party Certificationwww.gbb.org     1.866.979.1071
Our Process is Easy   Step 1               Step 2         Step 3         Step 4   Industry            A Program      Step-...
Our Seal Adds Value   The Marketing Benefits of Going Green Are Only                   Realized with a Trusted Sealwww.gbb...
We Give Your Message                                     Broader Reach              Reach More Green Consumers Through    ...
We Help You Get Recognized              Our National Media Coverage Highlights                     Our Program AND Our Mem...
We Give You                      New Marketing Channels Get in front of the consumers who are looking for        green pro...
We Offer Tools and Support              Our Exclusive Member Marketing Kit Is                    Full of SEO Tips, Promoti...
We Offer Onsite Assistance                               GBB’s national network                                       of e...
Our Program Offers a Big Return                               We’ve identified 450+                                    gre...
And, We Really Know GreenWe are a thought leader in green businesswww.gbb.org    1.866.979.1071
The Chinese Say “The Best Time         to Plant a Tree Was 20 Years Ago,           the Second Best Time is Now.”www.gbb.or...
You Can’t Afford to Waitwww.gbb.org   1.866.979.1071
Go Green Today                        1-866-979-1071         contact@greencityprogram.com            www.GreenCityProgram....
ResourcesEconomist, October 9, 2010, “How to Grow: A Special Report on the World Economy”FastCompany.com, October 2010 “NO...
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How SMBs Can Green and Grow Their Business

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An overview of one of the largest opportunities available to small and mid-sized businesses in 2011 to really differentiate from the marketplace and grow their business.

Green is no longer a nice to have, it's become a must-have to compete successfully and win the best customers.

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Transcript of "How SMBs Can Green and Grow Their Business"

  1. 1. The Biggest Opportunity SMBs Have Today How Green Certification Can Help Your BusinessThrive in Today’s Economywww.gbb.org 1.866.979.1071
  2. 2. Let’s Talk About The Current State of the Economy Three Green Facts You Can’t Afford to Ignore Solutions for Your Successwww.gbb.org 1.866.979.1071
  3. 3. This IS NOT Your Father’s Economywww.gbb.org 1.866.979.1071
  4. 4. 16 14 12 % Growth 10 8 6 4 2 0 2020 1950 1960 1970 1990 2000 2010 1980 US Economy Growth rates are at the lowest levels since the Second World Warwww.gbb.org 1.866.979.1071
  5. 5. SMBs are Getting Hit Hardwww.gbb.org 1.866.979.1071
  6. 6. 3 out of 4 New Small Businesses Failed Between 2007 and 2009www.gbb.org 1.866.979.1071
  7. 7. But there IS a Bright Sidewww.gbb.org 1.866.979.1071
  8. 8. Remember That Declining Economy We Talked About?www.gbb.org 1.866.979.1071
  9. 9. 30 25 20 % Growth 15 10 5 0 1970 1960 1990 1950 2010 1980 2020 2000 US Economy US Green Economy The Green Economy is Growing 10 Times Faster Than the General Economywww.gbb.org 1.866.979.1071
  10. 10. What (or Who) is Driving This Phenomenal Growth?www.gbb.org 1.866.979.1071
  11. 11. No, Not Her…www.gbb.org 1.866.979.1071
  12. 12. Fact 1: Green Has Gone Mainstreamwww.gbb.org 1.866.979.1071
  13. 13. Today 20% ofConsumers Are Green
  14. 14. By 2015, 60% Will Be Green
  15. 15. What You Should Know About Green Consumers 60% Are Shopping as Much Today as Before the Recession 25% Are Shopping MORE 80% Would Pay Premiums of Up to 20% for Greenwww.gbb.org 1.866.979.1071
  16. 16. SMBs Can’t Afford to Ignore These Consumerswww.gbb.org 1.866.979.1071
  17. 17. They Didn’t… Green cleaner sales Sales of organic Organic products revenues grew 229% apparel and home (food and non-food) between 2005 and textile products grew grew 17.1% between 2009, doubling by 25% in 2009, to 2007 and 2008 to revenues and tripling $4.3 billion $24.6 billion market sharewww.gbb.org 1.866.979.1071
  18. 18. Fact 2: It’s Easier Than Ever to Go Greenwww.gbb.org 1.866.979.1071
  19. 19. The Government Loves Green Tax incentives Debt relief programs Loan fee reductions and eliminations Higher guarantees Expanded microloans Secondary market incentiveswww.gbb.org 1.866.979.1071
  20. 20. Green is EVERYWHEREwww.gbb.org 1.866.979.1071
  21. 21. Fact 3: Going Green Will Help You Save Moneywww.gbb.org 1.866.979.1071
  22. 22. The average small business can save over $2,500 per year per employee by implementing green measures around the officewww.gbb.org 1.866.979.1071
  23. 23. You Can Save* $409 $166 $125 $178 per year by a year by per year by per year by using implementing a switching to CFLs switching to the “hibernate” filtered water paper reduction feature on your policy computers *Savings per employee based on average US small business of 10 employeeswww.gbb.org 1.866.979.1071
  24. 24. Can Going Green Really Attract More Customers? Be Easy? Save Money?www.gbb.org 1.866.979.1071
  25. 25. Great Question!www.gbb.org 1.866.979.1071
  26. 26. Here’s How You Get All Those Green Consumers to Spend Their Money with You….(ready?)www.gbb.org 1.866.979.1071
  27. 27. Tell Them You’re Green (Really, It works)www.gbb.org 1.866.979.1071
  28. 28. Here’s a Lot of Numbers 80% of Americans believe third-party certifications play an important role in the oversight of environmental messaging 55% of consumers look for labeling that indicates whether a product or company has some amount of environmental sensitivity 71% actively look for a trust mark or privacy seal before doing online business with a merchant 40% of shoppers desire more green information at the store level 28% say they want to see green information displayed prominently24 % of consumers are verifying green claims by reading the packaging 17% of are turning to research, such as using the Internetwww.gbb.org 1.866.979.1071
  29. 29. Did You Get All That?www.gbb.org 1.866.979.1071
  30. 30. All Those Numbers Mean That Green Labels Make Consumers Happywww.gbb.org 1.866.979.1071
  31. 31. How Can You Tell They’re Happy?www.gbb.org 1.866.979.1071
  32. 32. When consumers are presented with sustainability practices online, conversion rates are several times higher than traditional ecommerce conversion rateswww.gbb.org 1.866.979.1071
  33. 33. Consumers are twice as likely to choose (and pay a higher price for) a green product/service when they are able to do a side-by-side comparison with similar, non-green $3.99 $5.29 optionswww.gbb.org 1.866.979.1071
  34. 34. Now that you’re ready to go green – how will you do it?www.gbb.org 1.866.979.1071
  35. 35. Solutions to Going Green Do-It-Yourself Consulting Third-Party Certificationwww.gbb.org 1.866.979.1071
  36. 36. How Do They Compare? Do-It- Third-Party Dare to Compare Yourself Consulting Certification Cost $ $$$$ $$ Information Database Onsite Support Reporting Independent Verification Certification Access to New Marketing Channelswww.gbb.org 1.866.979.1071
  37. 37. GBB Offers the Best In Class Third-Party Certificationwww.gbb.org 1.866.979.1071
  38. 38. Our Process is Easy Step 1 Step 2 Step 3 Step 4 Industry A Program Step-by-Step Membership Specific Tailored to Guidance Seal That Online Your Business Displays Your Assessment Green Effortswww.gbb.org 1.866.979.1071
  39. 39. Our Seal Adds Value The Marketing Benefits of Going Green Are Only Realized with a Trusted Sealwww.gbb.org 1.866.979.1071
  40. 40. We Give Your Message Broader Reach Reach More Green Consumers Through GBB’s Social Networkswww.gbb.org 1.866.979.1071
  41. 41. We Help You Get Recognized Our National Media Coverage Highlights Our Program AND Our Memberswww.gbb.org 1.866.979.1071
  42. 42. We Give You New Marketing Channels Get in front of the consumers who are looking for green products and services through GBB’s strategic marketing partnershipswww.gbb.org 1.866.979.1071
  43. 43. We Offer Tools and Support Our Exclusive Member Marketing Kit Is Full of SEO Tips, Promotion Ideas, and Social Media How-To’swww.gbb.org 1.866.979.1071
  44. 44. We Offer Onsite Assistance GBB’s national network of eco-consultants explain and help implement initiatives for certification and confirm ongoing eligibility.www.gbb.org 1.866.979.1071
  45. 45. Our Program Offers a Big Return We’ve identified 450+ green initiatives that will save you thousands of dollars every year.www.gbb.org 1.866.979.1071
  46. 46. And, We Really Know GreenWe are a thought leader in green businesswww.gbb.org 1.866.979.1071
  47. 47. The Chinese Say “The Best Time to Plant a Tree Was 20 Years Ago, the Second Best Time is Now.”www.gbb.org 1.866.979.1071
  48. 48. You Can’t Afford to Waitwww.gbb.org 1.866.979.1071
  49. 49. Go Green Today 1-866-979-1071 contact@greencityprogram.com www.GreenCityProgram.comwww.gbb.org 1.866.979.1071
  50. 50. ResourcesEconomist, October 9, 2010, “How to Grow: A Special Report on the World Economy”FastCompany.com, October 2010 “NOW October: Forecast”http://www.istockanalyst.com/article/viewiStockNews/articleid/4572430British Columbia’s Green economy: Building a Strong Low-Carbon Future, Feb 2010, Globe Foundation.http://www.franchisedirect.com/information/greenfranchisebusinesses/greenfranchiseindustry/207/987/British Columbia’s Green economy: Building a Strong Low-Carbon Future, Feb 2010, Globe Foundationhttp://www.businessgreen.com/business-green/news/2271049/report-business-spendinghttp://www.businessgreen.com/business-green/news/2271049/report-business-spendinghttp://greeneconomypost.com/de-risking-sustainability-wellness-the-tea-party-11153.htm)http://www.sustainablelifemedia.com/content/story/brands/sales_in_organics_soar_over_17_percent_despite+Recessionhttp://www.cnn.com/2010/OPINION/08/24/jackson.rogers.green.jobs/index.htmlhttp://www.washingtonpost.com/wp-dyn/content/article/2010/01/01/AR2010010101196.htmlhttp://articles.latimes.com/2009/nov/15/business/fi-cover-greenjobs15http://finance.yahoo.com/news/Why-Consumer-Spending-Went-cnbc-3850027279.html?x=0http://www.bloomberg.com/news/2010-09-17/michigan-september-consumer-sentiment-index-unexpectedly-decreases-to-66-6.htmlhttp://www.emarketergreen.com/blog/index.php/green-purchase-recession/Joesph Marra, director of marketing at Natural Marketing Institutehttp://www.lohas-asia.org/about-us/http://www.marketing-insider.com/index.php?option=com_content&view=article&id=42:lohas-marketplace&catid=4:lohas&Itemid+49http://www.marketing-insider.com/index.php?option=com_content&view=article&id=41&Itemid=48http://www.marketing-insider.com/index.php?option=com_content&view=article&id=41&Itemid=48http://www.slideshare.net/stevekann/bridgewater-lohas-fundhttp://www.globe-net.com/articles/2010/june/22/motivating-mainstream-consumers-to-make-sustainable-choices.aspx?sub=14http://www.bbmg.com/ccr_order/http://www.greenbiz.com/blog/2010/10/01/3-ways-improve-your-retail-bottom-line- sustainability?page=0%2C1&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20greenbiz/business- operations%20%28Business%20Operations%20%7C%20GreenBiz.com%29#ixzz12H3F2Pwbhttp://www.emarketergreen.com/blog/index.php/green-purchase-recession/http://www.globe-net.com/articles/2010/june/22/motivating-mainstream-consumers-to-make-sustainable-choices.aspx?sub=14http://greeneconomypost.com/sb10-consumer-attitudes-eco-moms-10535.htmhttp://www.slideshare.net/stevekann/bridgewater-lohas-fundhttp://www.clearworks.net/files/Consumer%20and%20SMB%20Green%20Research_web.pdf://www.coneinc.com/content1136http://www.nap.edu/openbook.php?record_id=12805&page=9http://www.environmentallyfriendlyhotels.com/eco-label.htmlhttp://www.nap.edu/openbook.php?record_id=12805&page=9http://www.adgregate.com/press/pr-20100419-Adgregate-Markets-TRUSTe.htmlParikh, P. 2003. Harnessing Consumer Power: Using Certification Systems to Promote Good Governance. Washington, DC: Environmental Law Institute.

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