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Strategic Branding and Communication
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Strategic Branding and Communication



"Branding: An awful lot of nonsense gets talked about it and companies spend big bucks on stuff that really doesn't matter," says branding expert and TreeHugger contributor, Sami Grover. ...

"Branding: An awful lot of nonsense gets talked about it and companies spend big bucks on stuff that really doesn't matter," says branding expert and TreeHugger contributor, Sami Grover.

Sami's here to show you that branding is not rocket science. It is a practical discipline that offers businesses and organizations the tools to communicate authentically, strategically and effectively with the audiences they want to reach.

Sami Grover of The Change Creation will provide you with the basic building blocks of an effective brand, and show how to put it all together into a coherent, engaging brand system.

By leveraging every point of contact with your audience, and crafting every message so it builds your identity as the messenger, effective branding means you spend less effort, less money, and fewer resources on marketing and outreach. Spend more time doing what you should be doing - running your business and changing the world.

Sami Grover is an environmental activist and co-creative director at The Change Creation, a creative team offering brand strategy and design for businesses and non-profits who make the world, better, fairer and less predictably corporate. Clients include Larry’s Beans, Canaan Fair Trade and Self-Help.

He is also a regular contributor to TreeHugger, where he writes on a broad range of topics including permaculture, sustainable food systems, the collaborative economy and clean energy, and TLC's Parentables where he muses on parenthood in an uncertain world.

Originally from England, he once vowed never to fly again - then he fell in love with someone on the other side of the Atlantic. He believes that adaptability is a prerequisite for sustainability.



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Strategic Branding and Communication Presentation Transcript

  • 1. The Green Business Network Our mission is to work with businesses everywhere to grow a green economy that’s good for people and the planet. We are a vibrant community of over 3,000 businesses committed to creating a better world.
  • 2. Connect. Market. Grow. Seal Of Approval Backed by Almost 30 Years of Experience and Reputation National Green Pages Sold at Newsstands & Distributed to Green America Members Green Festivals 10 Years and 1 Million Attendees Green Business Seminars Experts on Green Business
  • 3. The NEW GreenPages.orgGreenPages.org has a brandnew look and many excitingnew features – all designed tobring you more customers.NEW Showcase Listings let youadd graphics, videos, couponsand more!
  • 4. New Apps for iPhone and AndroidGreen products and servicesOn the go.The NationalGreen Pages® -Now available forsmartphones.FREE download foriPhone and Android
  • 5. GreenGain: My Dashboard
  • 6. Have Questions?Desireé Reese-WolfordDeputy Director, Green Business Network202-872-5330dreese@greenamerica.orgwww.GreenBusinessNetwork.orgwww.facebook.com/greenbusinessnetworkwww.twitter.com/greenbiznetwork