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Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
Screening 101
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Screening 101

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There's no better way to reach your target audience than to be featured in the National Green Pages™. This webinar offers a guided tour to learn how to apply for the Seal of Approval and get listed.

There's no better way to reach your target audience than to be featured in the National Green Pages™. This webinar offers a guided tour to learn how to apply for the Seal of Approval and get listed.

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  • 120,000 individual members/2.5 million web visitors
  • Transcript

    • 1.  
    • 2. Introducing Rebecca Shaloff, Screening Director Tish Kashani, Senior Researcher
    • 3. Overview <ul><li>Green America’s Green Business Network </li></ul><ul><li>Seal of Approval – the what, when, why &amp; wear </li></ul><ul><li>Screening Application: a guided tour </li></ul><ul><li>Top 5 Helpful Hints </li></ul><ul><li>Q&amp;A </li></ul><ul><li>Make the most out of your Green Pages listing </li></ul>
    • 4. Green America’s Green Business Network <ul><li>Our mission is to work with businesses everywhere </li></ul><ul><li>to grow a green economy </li></ul><ul><li>that’s good for </li></ul><ul><li>people and the planet. </li></ul><ul><li>We are a vibrant community </li></ul><ul><li>of over 4,000 businesses committed to creating </li></ul><ul><li>a better world. </li></ul>
    • 5. Green Business Network Membership Opportunities <ul><ul><li>There’s a place for everyone on the green journey. </li></ul></ul><ul><li>Associate Members </li></ul><ul><ul><li>An incubator for companies just starting and just starting to go green. </li></ul></ul><ul><li>Approved Members </li></ul><ul><ul><li>A space for established green companies to access </li></ul></ul><ul><ul><li>Green America’s consumer and business audiences. </li></ul></ul><ul><li>Green Economy Allies </li></ul><ul><ul><li>A dedicated category for nonprofits, educational </li></ul></ul><ul><ul><li>institutions, and peer certification programs. </li></ul></ul>
    • 6. <ul><li>“ Through our Green America screening, we were able to create and enhance a code of conduct for ourselves. It allows us to operate more proactively and with more control, making sure the things that we do are in line with our values.” </li></ul><ul><li>Stephanie Bernstein </li></ul><ul><li>Founder and CEO, To-Go Ware </li></ul>
    • 7. <ul><li>Integrity </li></ul><ul><li>We’ve been educating, evaluating, and promoting </li></ul><ul><li>“ green” since 1982 – well before it was a buzzword. </li></ul><ul><li>Inclusivity </li></ul><ul><li>One of the only trustmarks in the marketplace that </li></ul><ul><li>stands for both social and environmental criteria. </li></ul><ul><li>Holistic </li></ul><ul><li>An examination of the entire company’s practices </li></ul><ul><li>and policies - not just an individual product. </li></ul><ul><li>Automatic Audience </li></ul><ul><li>Green America is home to both the Business Network </li></ul><ul><li>and a consumer membership of 120,000 households. </li></ul>Seal of Approval: How is it different?
    • 8. Seal of Approval: Powerful Partnerships <ul><li>World of Good, an eBay marketplace </li></ul><ul><li>Good Guide </li></ul><ul><li>Coming soon: </li></ul><ul><li>We’ll be announcing an exciting development on April 18 th to bring Green Deals to many more consumers. </li></ul>
    • 9. &nbsp;
    • 10. <ul><li>Website </li></ul><ul><li>Business Cards </li></ul><ul><li>Letterhead </li></ul><ul><li>Signs </li></ul><ul><li>Brochures </li></ul><ul><li>Posters </li></ul>Seal of Approval: Where to ‘Wear’ It
    • 11. &nbsp;
    • 12. &nbsp;
    • 13. &nbsp;
    • 14. <ul><li>The most common reason is age . </li></ul><ul><ul><li>If your business launched in the last six months, join as an Associate Member and apply for the Seal of Approval at a later date. </li></ul></ul><ul><li>2. The second most common reason is company ownership . </li></ul><ul><ul><li>If you are a franchise, MLM, brand, division or subsidiary, the parent company must submit the application. </li></ul></ul><ul><li>A business is ineligible if their product base is primarily composed of, or </li></ul><ul><li>uses significant amounts of, the following: </li></ul><ul><ul><li>Conventional products with no extraordinary sustainable aspect or contribution to community/workers/customers; or, </li></ul></ul><ul><ul><li>Toxics chemicals such as pesticides, “poison plastics” like PVC and vinyl, chlorine, PFOA (non-stick coatings), or industrial chemicals. </li></ul></ul>Eligibility
    • 15. &nbsp;
    • 16. <ul><li>To qualify for the Seal of Approval, </li></ul><ul><li>companies must demonstrate that they: </li></ul><ul><li>Actively use their businesses as tools for positive social change; </li></ul><ul><li>Run &amp;quot;values-driven&amp;quot; enterprises that operate according to principles of social justice and environmental sustainability; </li></ul><ul><li>Are socially and environmentally responsible in the way they source, manufacture, and market their products and run their offices and factories; </li></ul><ul><li>Are committed to developing and employing extraordinary practices that benefit workers, customers, communities, and the environment. </li></ul><ul><li>Are holistic, intentional, and transparent in their approach to social/environmental responsibility. </li></ul>Standards &amp; Criteria: In General
    • 17. <ul><li>The Product / Service </li></ul><ul><ul><li>Product quality </li></ul></ul><ul><ul><li>Cruelty-free </li></ul></ul><ul><ul><li>Waste reduction </li></ul></ul><ul><ul><li>Environmental safety </li></ul></ul><ul><ul><li>Organic </li></ul></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>Energy efficiency </li></ul></ul><ul><ul><li>Positive education and social values </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><li>The Process </li></ul><ul><ul><li>Ingredient / Material Sourcing </li></ul></ul><ul><ul><li>Labor sourcing (throughout the supply chain) </li></ul></ul><ul><ul><li>Impacts </li></ul></ul><ul><li>The Workplace </li></ul><ul><ul><li>Employee Health &amp; Safety </li></ul></ul><ul><ul><li>Fair Labor </li></ul></ul><ul><ul><li>Workplace Ecology </li></ul></ul><ul><li>The Community </li></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Impact </li></ul></ul>Standards &amp; Criteria: Cross-Industry
    • 18. <ul><li>Body / Personal Care </li></ul><ul><li>Baseline Standards </li></ul><ul><li>May not include any of the following: </li></ul><ul><ul><li>phthalates such as DBP, DEP, DEHP, BBzP, and DMP </li></ul></ul><ul><ul><li>chemicals ending or containing “sulfate” or “sulfosuccinate” </li></ul></ul><ul><ul><li>parabens or paraben preservatives; (chemicals ending in methyl, propyl, butyl, ethyl) </li></ul></ul><ul><ul><li>petroleum variations including: mineral oil, petrolatum, paraffin </li></ul></ul><ul><ul><li>PG or sodium laurel sulfate </li></ul></ul><ul><ul><li>any ingredient of 7 and above on Environmental Working Group list (EWG) </li></ul></ul><ul><ul><li>nitrosamines (a group of potent carcinogens) </li></ul></ul><ul><ul><li>synthetic alcohols, fragrances, and dyes </li></ul></ul><ul><li>No nanotechnology </li></ul><ul><li>Agree to or already signatory to Campaign for Safe Cosmetics </li></ul><ul><li>No animal testing and/or acquired Leaping Bunny cruelty-free certification </li></ul><ul><li>List ingredients online and on label/product </li></ul><ul><li>Scented with only natural essential oils </li></ul><ul><li>No chlorine bleaching </li></ul><ul><li>No animal testing </li></ul><ul><li>Use of organic cotton balls, swabs, and tampons </li></ul>Standards &amp; Criteria: Industry-Specific
    • 19. <ul><li>Clothing &amp; Fabric Products </li></ul><ul><li>Baseline Standards </li></ul><ul><li>Produced using certified organic, reclaimed/recycled fibers or other sustainable material such as hemp or bamboo </li></ul><ul><li>Sweatshop-free/fair labor </li></ul><ul><li>Full disclosure on website, including: </li></ul><ul><ul><li>sourcing criteria of manufacturing processes – where, conditions, benefits, oversight, labor certifications, environmental and labor standards, country of origin, verification and any ongoing challenges </li></ul></ul><ul><li>Transparency around animal derivatives </li></ul><ul><li>Preferences </li></ul><ul><li>Dyes - natural or low-impact; fiber reactive; phosphate-free </li></ul><ul><li>Fair Trade, Union label, or small independent U.S. wholesaler/retailer </li></ul><ul><li>Represent diversity in body types and offers full spectrum of sizes </li></ul><ul><li>Water-based adhesives </li></ul><ul><li>Use recycled clothing from thrift or second-hand stores </li></ul><ul><li>Carbon offsets or investigation of such options </li></ul>Standards &amp; Criteria: Industry-Specific
    • 20. <ul><li>Consulting / Marketing </li></ul><ul><li>Baseline Standards: </li></ul><ul><li>At least 50% of revenues must come from sustainable businesses </li></ul><ul><li>For clients that are not green businesses, work is around sustainability </li></ul><ul><li>Does not engage in green-washing, “paid for blogging”, misrepresentation of client products and company information </li></ul><ul><li>Discussion of green values and their benefit/advantage on website </li></ul><ul><li>Preferences </li></ul><ul><li>A clear statement of ethics on website </li></ul><ul><li>Pro-bono work offered for community organizations </li></ul><ul><li>Has list of recommended green businesses for clients/customers for variety of services </li></ul><ul><li>Talks knowledgeably to clients about paper use for all business products </li></ul>Standards &amp; Criteria: Industry-Specific
    • 21. <ul><li>Join the Green Business Network as an “Approved Member.” </li></ul><ul><li>Click on the link to the screening application found in your confirmation email. (Helpful hint: check your junk mailbox!) </li></ul><ul><li>Register for an account with iScreen and start the application. You can come in and out of the online form as many times as you need. </li></ul><ul><li>Submit your completed application for consideration by Green America’s three-person Screening Committee. </li></ul><ul><li>The committee may either approve the company, deny the application, or ask the screening staff for additional information. </li></ul><ul><li>If approved, the company is given access to a wide variety of marketing benefits. </li></ul><ul><li>If not, a company becomes an Associate member and is able to enjoy all the discount services, networking opportunities and educational resources. They may reapply later. </li></ul>Seal of Approval: How to Get It.
    • 22. <ul><li>https://www.ireuse.com/iScreen/Login.aspx </li></ul>The Application: Where do I start?
    • 23. The Application
    • 24. The Application
    • 25. <ul><li>5. Confirm eligibility prior to starting your application. </li></ul><ul><li>Gather information from and about your suppliers and vendors before sitting down to do the application. </li></ul><ul><li>Update your website , making sure it can answer the question – how is my company green? </li></ul><ul><li>2. Use examples , especially in the narrative sections. </li></ul><ul><li>1. Answer questions fully and honestly . And if a member of the screening team asks additional questions, respond as quickly as possible. </li></ul>Top 5 Helpful Hints
    • 26. <ul><ul><li>If you have questions pertaining </li></ul></ul><ul><ul><li>only to your application or company, </li></ul></ul><ul><ul><li>contact Tish at 202-872-5338 or </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Do you have a question about the screening application, criteria or process? </li></ul><ul><li>For a comprehensive list of Green America’s standards – </li></ul><ul><li>go to “Screening Criteria” under the Seal of Approval tab at greenbusinessnetwork.org </li></ul><ul><li>How else do you want Green Business Network to offer you visibility and credibility in 2011? </li></ul>Your Questions
    • 27. National Green Pages ™ : How to Stand Out <ul><ul><li>Every company that earns the Seal of Approval will receive a FREE 25 word listing in the print National Green Pages ™ , and online at www.greenpages.org . </li></ul></ul><ul><ul><li>Interested in a display ad or sponsorship opportunities in our signature publication? </li></ul></ul><ul><ul><li>Contact Sandy at 202-872-5315 or [email_address] </li></ul></ul>
    • 28. &nbsp;
    • 29. &nbsp;
    • 30. National Green Pages ™ : How to Stand Out <ul><ul><li>Every company that earns the Seal of Approval will receive a FREE 25 word listing in the print National Green Pages ™ , and online at www.greenpages.org . </li></ul></ul><ul><ul><li>Interested in a display ad or sponsorship opportunities in our signature publication? </li></ul></ul><ul><ul><li>Contact Sandy at 202-872-5315 or [email_address] </li></ul></ul>
    • 31. Thank You 1612 K St., NW, Suite 600 Washington, D.C. 20006 202-872-5330 GreenBusinessNetwork.org facebook.com/greenbusinessnetwork twitter.com/greenbiznetwork

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