GreenGain Non-Certified Members

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  • 1.  
  • 2. The Green Business Network
    • Our mission is to work with businesses everywhere to grow a green economy that’s good for people and the planet.
    • We are a vibrant community
    • of over 3,000 businesses committed to creating
    • a better world.
  • 3. Connect. Market. Grow. Seal Of Approval Backed by Almost 30 Years of Experience and Reputation National Green Pages Sold at Newsstands & Distributed to Green America Members Green Festivals 10 Years and 1 Million Attendees Green Business Seminars Experts on Green Business
  • 4. The NEW GreenPages.org
    • GreenPages.org has a brand new look and many exciting new features – all designed to bring you more customers.
    • NEW Showcase Listings let you add graphics, videos, coupons and more!
  • 5.
    • The National
    • Green Pages® -
    • Now available for
    • smartphones.
    • FREE download for
    • iPhone and Android
    New Apps for iPhone and Android Green products and services On the go.
  • 6. Credibility & Transparency “ Establishing credibility for claims and other communications is critically important to all branding efforts.” - - Jacquie Ottman author, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding “ True sustainability is an ongoing project.” - - Danielle Cresswell, Sustainability Officer for Klean Kanteen “ Effective green messaging successfully combines education with marketing…provides proof that your company is "walking the walk" in going green.” - - Shel Horowitz award-winning author of eight books including Guerrilla Marketing Goes Green
  • 7. GreenGain: What Is it?
    • GreenGain is…
    • Your personal online Sustainability Officer
    • Transparent marketing tool
    • Roadmap to sustainability while saving time and money
    • Assessment and learning tool
    • Certification process
  • 8. GreenGain: Why Did We Develop It?
    • Customers and businesses want more transparency
    • Businesses have asked for more guidance and resources in their work around sustainability
    • Educate businesses along the path of sustainability
    • We want to recognize and motivate businesses along the green spectrum
  • 9. GreenGain: How Can it Help You?
    • GreenGain gives you:
    • A new way to promote your leadership and build
    • greater transparency around your business practices.
    • A chance to show customers how your business stands apart.
    • More visibility on our Green Pages Online
    • A method to measure your sustainability efforts
    • A list of new opportunities to continue your work in sustainability
    • Strategies to save time and money
  • 10. GreenGain: How Does it Compare to our Old Screening Process?
    • We have taken our 28 years of experience screening companies and built this new model to:
    • Same Standards (25+ years of experience)
    • More Transparency
    • Founded in Stakeholder Engagement
    • Same Independent Review Process at Gold Level
    • Random Audits on a Percentage of Businesses
    • Cut down in the amount of time our screening
    • process takes
    • Public Beta: Want your collaboration!
  • 11. GreenGain: How Does it Work?
  • 12. GreenGain: Setting Up Your Profile
  • 13. GreenGain: My Assessment
  • 14. GreenGain: My Dashboard
  • 15. GreenGain: Download Your Seal of Approval To see an example of the Seal in action, type this URL into your browser: _http://bit.ly/InteractiveSeal 
  • 16. GreenGain: Public Sustainability Profile
  • 17. GreenGain: Your Roadmap
  • 18. GreenGain: Initiative Detail Page
  • 19. GreenGain: Gold Level Review
  • 20.  
  • 21. GreenGain: What Are Next Steps for Your Business?
    • What do you do from here?
    • Look for email with your customized login
    • Download the source code for your certification level of the Seal of Approval for your website
    • Update your listing with your Seal on the Green Pages Online
    • Fill out the assessment and use the tool in our Public Beta Period. It only takes 30-45 minutes!
  • 22. Have Questions? Maren Maier Director, Standards and Seal of Approval 202-872-5329 [email_address] Desire é Reese-Wolford Deputy Director, Green Business Network 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork