GreenGain Certified Members

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GreenGain Certified Members

  1. 2. The Green Business Network <ul><li>Our mission is to work with businesses everywhere to grow a green economy that’s good for people and the planet. </li></ul><ul><li>We are a vibrant community </li></ul><ul><li>of over 3,000 businesses committed to creating </li></ul><ul><li>a better world. </li></ul>
  2. 3. Connect. Market. Grow. Seal Of Approval Backed by Almost 30 Years of Experience and Reputation National Green Pages Sold at Newsstands & Distributed to Green America Members Green Festivals 10 Years and 1 Million Attendees Green Business Seminars Experts on Green Business
  3. 4. The NEW GreenPages.org <ul><li>GreenPages.org has a brand new look and many exciting new features – all designed to bring you more customers. </li></ul><ul><li>NEW Showcase Listings let you add graphics, videos, coupons and more! </li></ul>
  4. 5. <ul><li>The National </li></ul><ul><li>Green Pages® - </li></ul><ul><li>Now available for </li></ul><ul><li>smartphones. </li></ul><ul><li>FREE download for </li></ul><ul><li>iPhone and Android </li></ul>New Apps for iPhone and Android Green products and services On the go.
  5. 6. Credibility & Transparency “ Establishing credibility for claims and other communications is critically important to all branding efforts.” - - Jacquie Ottman author, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding “ True sustainability is an ongoing project.” - - Danielle Cresswell, Sustainability Officer for Klean Kanteen “ Effective green messaging successfully combines education with marketing…provides proof that your company is &quot;walking the walk&quot; in going green.” - - Shel Horowitz award-winning author of eight books including Guerrilla Marketing Goes Green
  6. 7. GreenGain: What Is it? <ul><li>GreenGain is… </li></ul><ul><li>Your personal online Sustainability Officer </li></ul><ul><li>Transparent marketing tool </li></ul><ul><li>Roadmap to sustainability while saving time and money </li></ul><ul><li>Assessment and learning tool </li></ul><ul><li>Certification process </li></ul>
  7. 8. GreenGain: Why Did We Develop It? <ul><li>Customers and businesses want more transparency </li></ul><ul><li>Businesses have asked for more guidance and resources in their work around sustainability </li></ul><ul><li>Educate businesses along the path of sustainability </li></ul><ul><li>We want to recognize and motivate businesses along the green spectrum </li></ul>
  8. 9. GreenGain: How Can it Help You? <ul><li>As a leading green business, you have already passed our Gold level certification. GreenGain gives you: </li></ul><ul><li>A new way to promote your leadership and build </li></ul><ul><li>greater transparency around your business practices. </li></ul><ul><li>A chance to show customers how your business stands apart as the gold standard. </li></ul><ul><li>More visibility on our Green Pages Online </li></ul><ul><li>A method to measure your sustainability efforts </li></ul><ul><li>A list of new opportunities to continue your work in sustainability </li></ul><ul><li>Strategies to save time and money </li></ul>
  9. 10. GreenGain: How Does it Compare to our Old Screening Process? <ul><li>We have taken our 28 years of experience screening companies and built this new model to: </li></ul><ul><li>Same Standards (25+ years of experience) </li></ul><ul><li>More Transparency </li></ul><ul><li>Founded in Stakeholder Engagement </li></ul><ul><li>Same Independent Review Process at Gold Level </li></ul><ul><li>Random Audits on a Percentage of Businesses </li></ul><ul><li>Cut down in the amount of time our screening </li></ul><ul><li>process takes </li></ul><ul><li>Public Beta: Want your collaboration! </li></ul>
  10. 11. GreenGain: How Does it Work?
  11. 12. GreenGain: Setting Up Your Profile
  12. 13. GreenGain: My Assessment
  13. 14. GreenGain: My Dashboard
  14. 15. GreenGain: Download Your Seal of Approval To see an example of the Seal in action, type this URL into your browser: _http://bit.ly/InteractiveSeal 
  15. 16. GreenGain: Public Sustainability Profile
  16. 17. GreenGain: Your Roadmap
  17. 18. GreenGain: Initiative Detail Page
  18. 19. GreenGain: Gold Level Review
  19. 21. GreenGain: What Are Next Steps for Your Business? <ul><li>As a leading green business, you have already passed our Gold level certification. What do you do from here? </li></ul><ul><li>Look for email with your customized login </li></ul><ul><li>Download the source code for your Gold level Seal of Approval onto your website </li></ul><ul><li>Update your listing with your Seal on the Green Pages Online </li></ul><ul><li>Fill out the assessment and use the tool in our Public Beta Period. It only takes 30-45 minutes! </li></ul><ul><li>After one year, activate your current Seal level based on your performance in GreenGain </li></ul>
  20. 22. Have Questions? Maren Maier Director, Standards and Seal of Approval 202-872-5329 [email_address] Desire é Reese-Wolford Deputy Director, Green Business Network 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork

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