GreenGain Certified Members

The Green Business Network
Our mission is to work with businesses everywhere to grow a green economy that’s good for people and the planet.
We are a vibrant community
of over 3,000 businesses committed to creating
a better world.

Connect. Market. Grow. Seal Of Approval Backed by Almost 30 Years of Experience and Reputation National Green Pages Sold at Newsstands & Distributed to Green America Members Green Festivals 10 Years and 1 Million Attendees Green Business Seminars Experts on Green Business

The NEW GreenPages.org
GreenPages.org has a brand new look and many exciting new features – all designed to bring you more customers.
NEW Showcase Listings let you add graphics, videos, coupons and more!

The National
Green Pages® -
Now available for
smartphones.
FREE download for
iPhone and Android
New Apps for iPhone and Android Green products and services On the go.

Credibility & Transparency “ Establishing credibility for claims and other communications is critically important to all branding efforts.” - - Jacquie Ottman author, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding “ True sustainability is an ongoing project.” - - Danielle Cresswell, Sustainability Officer for Klean Kanteen “ Effective green messaging successfully combines education with marketing…provides proof that your company is "walking the walk" in going green.” - - Shel Horowitz award-winning author of eight books including Guerrilla Marketing Goes Green

GreenGain: What Is it?
GreenGain is…
Your personal online Sustainability Officer
Transparent marketing tool
Roadmap to sustainability while saving time and money
Assessment and learning tool
Certification process

GreenGain: Why Did We Develop It?
Customers and businesses want more transparency
Businesses have asked for more guidance and resources in their work around sustainability
Educate businesses along the path of sustainability
We want to recognize and motivate businesses along the green spectrum

GreenGain: How Can it Help You?
As a leading green business, you have already passed our Gold level certification. GreenGain gives you:
A new way to promote your leadership and build
greater transparency around your business practices.
A chance to show customers how your business stands apart as the gold standard.
More visibility on our Green Pages Online
A method to measure your sustainability efforts
A list of new opportunities to continue your work in sustainability
Strategies to save time and money

GreenGain: How Does it Compare to our Old Screening Process?
We have taken our 28 years of experience screening companies and built this new model to:
Same Standards (25+ years of experience)
More Transparency
Founded in Stakeholder Engagement
Same Independent Review Process at Gold Level
Random Audits on a Percentage of Businesses
Cut down in the amount of time our screening
process takes
Public Beta: Want your collaboration!

GreenGain: How Does it Work?

GreenGain: Setting Up Your Profile

GreenGain: My Assessment

GreenGain: My Dashboard

GreenGain: Download Your Seal of Approval To see an example of the Seal in action, type this URL into your browser: _http://bit.ly/InteractiveSeal

GreenGain: Public Sustainability Profile

GreenGain: Your Roadmap

GreenGain: Initiative Detail Page

GreenGain: Gold Level Review

GreenGain: What Are Next Steps for Your Business?
As a leading green business, you have already passed our Gold level certification. What do you do from here?
Look for email with your customized login
Download the source code for your Gold level Seal of Approval onto your website
Update your listing with your Seal on the Green Pages Online
Fill out the assessment and use the tool in our Public Beta Period. It only takes 30-45 minutes!
After one year, activate your current Seal level based on your performance in GreenGain

Have Questions? Maren Maier Director, Standards and Seal of Approval 202-872-5329 [email_address] Desire é Reese-Wolford Deputy Director, Green Business Network 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbiznetwork

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GreenGain Certified Members

by GreenBizNetwork on Nov 22, 2011

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GreenGain Certified Members — Webinar Transcript