GBN Marketing Benefits

932
-1

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
932
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GBN Marketing Benefits

  1. 1. Misha D. Clive Oliver StrubeGreen Business Network™ 350 Media Marketing Coordinator CEO & Founder Technical help: Call AccuConference 1-800-977-4607
  2. 2. WHO WE ARE30th AnniversaryQuestions? Contact Nick atnbiber@greenamerica.org
  3. 3. RECENT SUCCESSES Questions? Contact Nick at nbiber@greenamerica.org
  4. 4. MARKET YOUR BUSINESS Questions? Contact Nick at nbiber@greenamerica.org
  5. 5. GREEN BUSINESS CERTIFICATION Questions? Contact Nick at nbiber@greenamerica.org
  6. 6. NATIONAL GREEN PAGES® GreenPages.org Questions? Contact Nick at nbiber@greenamerica.org
  7. 7. PUBLICATIONS Questions? Contact Nick at nbiber@greenamerica.org
  8. 8. Questions? Contact Nick atnbiber@greenamerica.org
  9. 9. Questions? Contact Nick atnbiber@greenamerica.org
  10. 10. Questions? Contact Nick atnbiber@greenamerica.org
  11. 11. Oliver StrubeCEO & Founder Questions? Contact Nick at nbiber@greenamerica.org
  12. 12. Target Your Audience & other Green Advertising Solutions A GREEN AMERICA WEBINAR Oliver Strube Founder & President, 350 Media oliver@350media.com February 28, 2013350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  13. 13. About Myself • First learned about Renewable Energy & Sustainability while traveling around the world in early 90s. • Electric vehicle conversion as final project for BA in International Development. • Started solar installation company in NH after two year renewable energy training with Solar Energy International in Colorado. • Founded RenewableEnergyWorld.com in 1998. • Sold RenewableEnergyWorld.com in early 2011 to PennWell Publishing. • Started 350 Media in November 2011.350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  14. 14. About 350 Media An exclusively green advertising network, 350 Media provides advertisers with a seamless, targeted ad buying experience, showcasing marketing campaigns to a network of 30+ qualified eco media publications - with a single point of contact. • Launched 2011 • Unique Visitors: 4+ Million • Page Views: 10+ Million • Time per Visit: 3+ Minutes • Social Network: 1+ Million • Balanced Demographics: 48% Male, 52% Female • Audience Interest: B2C & B2B • Global Reach: 70% North America350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  15. 15. 350 Media Network (just a sampling of advertisers & publishers)350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  16. 16. 350 Media Network • Green America • Craftingagreenworld.com • Greenpages.org • Sustainablog.org • Cleantechnica.com • Greenbuildingelements.com • SustainableBusiness.com • EarthIslandJournal.org • EarthTechling.com • Feelgoodstyle.com • Triplepundit.com • Ecoprenurist.com • SolarFeeds.com • Inspiredeconomist.com • CleanTechies.com • Redgreenandblue.org • Future360.tv • Ecolocalizer.com • Deliciouslyorganic.net • Bluelivingideas.com • FoodBabe.com • Insteading.com • Onegreenplanet.org • Thegreendivas.com • Omtimes.com • Kalev.com • Themindfulword.org • Livinggreenmag.com • Eatdrinkbetter.com • Greenlivingideas.com • Planetsave.com • EarthTimes.org • Gas2.org350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  17. 17. Green Business Network Member Benefit Great News: 350 Media provides deep discounts on advertising campaigns to GBN members. Up to 45% of our standard rates for banner advertising. We have advertising options for every budget to meet your business requirements. The 350 Media audience is a perfect fit for GBN Members.350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  18. 18. Green Advertising Goals There are many ways to reach a qualified green audience. The key is to create customized solutions based on your business requirements. Ask yourself: What is my goal? • Brand Building • Drive Traffic • Drive Sales • Time Sensitive Campaign • Event Registrations • Social Media Network350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  19. 19. Key Green Advertising Opportunities Once you understand your business requirements, the options for creative solutions become clear: • Print Display Advertising • Website Display Advertising • Email Newsletter Advertising • Dedicated Email Blasts • Content Distribution • Social Media Campaigns • Video • Affiliate Program • Combination of two or more...350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  20. 20. Print Advertising Through our sales & marketing partnership with Green America, 350 Media can now provide advertisers access to a premium green audience in North America through a full spectrum of green-focused print publications. • Green American Magazine • National Green Pages • + Specialty Publications Great for Longevity, Brand Building, Credibility350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  21. 21. Banner Advertising Great for: Brand Building - Driving Traffic - Continuous Exposure • IAB Standard Sizes: Leaderboard, Medium Rectangle, Wide Skyscraper • Targeting: Site, Geo, Keyword • Delivery Restrictions: Day Parting, Frequency Capping, Companion or Non-Duplicate Distribution • Relatively low cost and very quick to deploy • Low cost options for banner ad design: 99designs.com350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  22. 22. Email Newsletter Advertising Great for: Brand Building - Driving Traffic - Pushing Out Message Quickly to a Captive Audience • Supports Banner advertising • Quickly reach a targeted list350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  23. 23. Dedicated Email Blasts Great for: Time Sensitive - Driving Traffic - Driving Sales • Quickly reach a targeted list • Immediate Results • Exclusive Messaging • Personalize • Some Targeting Possible350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  24. 24. Content Sponsorship Great for: PR, Traffic, SEO, Internets Long Tail • Relatively low cost • Credibility building • Links building for SEO • Long term value350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  25. 25. Social Media Campaigns Great for: Growing your Social Network • Relatively low cost • Long-term investment • Ultimately self-sustaining350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  26. 26. Video Campaigns Great for: Brand Building, Communicating a lot of Information • Upfront Investment • Sustained Long-tail Advertising • Future360.tv350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  27. 27. Affiliate Programs Great for: Low Risk Way of Generating Sales • Small Upfront Investment • You get out the effort you put in • Best for e-tailers, but can also be used in many other ways350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  28. 28. Summary • As a GBN member you have access to an amazing green audience to advertise your products and services. • Understand your goals before you get started. • Get expert help from Green America and 350 Media. • Select the right advertising option to meet your business requirements. "Not advertising to save money is like stopping your watch to save time." "If it doesnt sell, it isnt creative." -David Ogilvy350 MEDIA LLC - 650-933-4950 - http://www.350media.com
  29. 29. Q&A Questions? Contact Nick at nbiber@greenamerica.org
  30. 30. www.GreenBusinessNetwork.org @GreenBizNetwork facebook.com/ greenbusinessnetwork Get started today! Questions? Contact Nick at nbiber@greenamerica.org

×