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Creative Ways to Raise Capital
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Creative Ways to Raise Capital

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  • 1. Michael C. BushPresident & Founder The 8 Factors the8factors.com Technical help: Call AccuConference 1-800-977-4607
  • 2. WHO WE ARE30th Anniversary Technical help: Call AccuConference 1-800-977-4607
  • 3. MARKET YOUR BUSINESS Questions? Contact Nick at nbiber@greenamerica.org
  • 4. GREEN BUSINESS CERTIFICATION Questions? Contact Nick at nbiber@greenamerica.org
  • 5. NATIONAL GREEN PAGES® GreenPages.org Questions? Contact Nick at nbiber@greenamerica.org
  • 6. Questions? Contact Nick at nbiber@greenamerica.org
  • 7. michael c. bush{ President, the8factors.com}
  • 8. the8factors.com
  • 9. 1. MISSION 2. CASH 3. STRATEGY4. PEOPLE 5. CULTURE 6. PROCESSES 7. STRUCTURE 8. LEADERSHIP
  • 10. CREATIVE WAYS TO RAISE CAPITAL: BUILDING ALASTING GREEN BUSINESS
  • 11. what is your “PITCH”...
  • 12. 5 pitch objectives.
  • 13. 1. Get another meeting
  • 14. 2. emotionally move the listener
  • 15. your vision
  • 16. your values
  • 17. 3. provide evidence of a real need...
  • 18. 4. provide essence of how you will make money (business model)
  • 19. 5. instill confidence in YOU
  • 20. all in about 30 seconds
  • 21. "If you want to go fast, go alone.If you want to go far, go together." African Proverb
  • 22. Great Strategy + weak people =weak business
  • 23. Strong people + poor strategy =good chance of winning
  • 24. Your x-friends and family
  • 25. Crowd-funders
  • 26. 2. move the listener emotionally
  • 27. 3BL, 2BL, Green INVESTORS
  • 28. “Written” Pitch Table of Contents
  • 29. 1. Describe the Problem/Opportunity
  • 30. 2. Describe the Product/Service Amazing set of features
  • 31. 3. Describe the target market(size, demographics, growth)
  • 32. 4. Distribution(how will people get it)
  • 33. 5. Competition(current and future)
  • 34. 6. How will you make money? (Business Model)
  • 35. 7. Financial Projections
  • 36. 8. Your Team(provide evidence that you have the right talent)
  • 37. 9. Schedule(the next 90 to 120 days)
  • 38. 10. How much do you need?(and what for...specifically)
  • 39. Your networks
  • 40. BankersLawyersAccountantsCity OfficialsSocial Venture InvestorsMicro­financiersLocal AgenciesSBASmall Biz Development CoReal Estate Developers
  • 41. Practice your message on your “future funders”
  • 42. The 9 Building Blocks KEY CUSTOMER ACTIVITIES RELATIONSHIPSKEY PARTNERSHIPS VALUE PROPOSITIONS CUSTOMER SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 56
  • 43. Primary Reference Business Model Generation Written by: Alexander Osterwalder & Yves Pigneur Designed by: Alan Smith Published by: John Wiley & Sons, ISBN 978-0470-87641-1 www.businessmodelgeneration.com/index.php 57
  • 44. Strategic inputs: Your competitors Your customers Your suppliersNew Threats & Substitutes
  • 45. Value Proposition(What makes your idea worth it?)
  • 46. Value Proposition elements:1. Triple Bottom Line (or Double) 2. Price 3. Accessibility 4. Lifestyle/Health benefits 5. Reduces costs
  • 47. Value Proposition elements: 6. Performance 7. Newness
  • 48. leadership 8 Listen at +2.
  • 49. the8factors.com
  • 50. Q&Athe8factors.com Questions? Contact Nick at nbiber@greenamerica.org
  • 51. www.GreenBusinessNetwork.org @GreenBizNetwork facebook.com/ greenbusinessnetwork Questions? Contact Nick at nbiber@greenamerica.org