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Michael C. BushPresident & Founder   The 8 Factors  the8factors.com                        Technical help:                ...
WHO WE ARE30th Anniversary   Technical help: Call AccuConference   1-800-977-4607
MARKET YOUR BUSINESS        Questions? Contact Nick at         nbiber@greenamerica.org
GREEN BUSINESS CERTIFICATION            Questions? Contact Nick at             nbiber@greenamerica.org
NATIONAL GREEN PAGES® GreenPages.org                  Questions? Contact Nick at                   nbiber@greenamerica.org
Questions? Contact Nick at nbiber@greenamerica.org
michael c. bush{ President, the8factors.com}
the8factors.com
1. MISSION       2. CASH    3. STRATEGY4. PEOPLE   5. CULTURE    6. PROCESSES    7. STRUCTURE    8. LEADERSHIP
CREATIVE WAYS TO RAISE  CAPITAL: BUILDING ALASTING GREEN BUSINESS
what is your “PITCH”...
5 pitch objectives.
1. Get another meeting
2. emotionally move the        listener
your vision
your values
3. provide evidence of a       real need...
4. provide essence of how   you will make money     (business model)
5. instill confidence in           YOU
all in about 30 seconds
"If you want to go fast, go alone.If you want to go far, go together."             African Proverb
Great Strategy      + weak people      =weak business
Strong people          +    poor strategy          =good chance of winning
Your x-friends and family
Crowd-funders
2. move the listener    emotionally
3BL, 2BL, Green INVESTORS
“Written” Pitch Table of Contents
1. Describe the Problem/Opportunity
2. Describe the Product/Service    Amazing set of features
3. Describe the target market(size, demographics, growth)
4. Distribution(how will people get it)
5. Competition(current and future)
6. How will you make money?     (Business Model)
7. Financial Projections
8. Your Team(provide evidence that you have the            right talent)
9. Schedule(the next 90 to 120 days)
10. How much do you need?(and what for...specifically)
Your networks
BankersLawyersAccountantsCity OfficialsSocial Venture InvestorsMicro­financiersLocal AgenciesSBASmall Biz Development CoRe...
Practice your message on  your “future funders”
The 9 Building Blocks                              KEY                              CUSTOMER                           ACT...
Primary Reference Business Model Generation Written by: Alexander Osterwalder & Yves Pigneur  Designed by: Alan Smith  P...
Strategic inputs:    Your competitors     Your customers     Your suppliersNew Threats & Substitutes
Value Proposition(What makes your idea worth it?)
Value Proposition elements:1. Triple Bottom Line (or Double)            2. Price        3. Accessibility  4. Lifestyle/Hea...
Value Proposition elements:      6. Performance        7. Newness
leadership   8                 Listen at +2.
the8factors.com
Q&Athe8factors.com      Questions? Contact Nick at      nbiber@greenamerica.org
www.GreenBusinessNetwork.org         @GreenBizNetwork             facebook.com/         greenbusinessnetwork              ...
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
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Transcript of "Creative Ways to Raise Capital"

  1. 1. Michael C. BushPresident & Founder The 8 Factors the8factors.com Technical help: Call AccuConference 1-800-977-4607
  2. 2. WHO WE ARE30th Anniversary Technical help: Call AccuConference 1-800-977-4607
  3. 3. MARKET YOUR BUSINESS Questions? Contact Nick at nbiber@greenamerica.org
  4. 4. GREEN BUSINESS CERTIFICATION Questions? Contact Nick at nbiber@greenamerica.org
  5. 5. NATIONAL GREEN PAGES® GreenPages.org Questions? Contact Nick at nbiber@greenamerica.org
  6. 6. Questions? Contact Nick at nbiber@greenamerica.org
  7. 7. michael c. bush{ President, the8factors.com}
  8. 8. the8factors.com
  9. 9. 1. MISSION 2. CASH 3. STRATEGY4. PEOPLE 5. CULTURE 6. PROCESSES 7. STRUCTURE 8. LEADERSHIP
  10. 10. CREATIVE WAYS TO RAISE CAPITAL: BUILDING ALASTING GREEN BUSINESS
  11. 11. what is your “PITCH”...
  12. 12. 5 pitch objectives.
  13. 13. 1. Get another meeting
  14. 14. 2. emotionally move the listener
  15. 15. your vision
  16. 16. your values
  17. 17. 3. provide evidence of a real need...
  18. 18. 4. provide essence of how you will make money (business model)
  19. 19. 5. instill confidence in YOU
  20. 20. all in about 30 seconds
  21. 21. "If you want to go fast, go alone.If you want to go far, go together." African Proverb
  22. 22. Great Strategy + weak people =weak business
  23. 23. Strong people + poor strategy =good chance of winning
  24. 24. Your x-friends and family
  25. 25. Crowd-funders
  26. 26. 2. move the listener emotionally
  27. 27. 3BL, 2BL, Green INVESTORS
  28. 28. “Written” Pitch Table of Contents
  29. 29. 1. Describe the Problem/Opportunity
  30. 30. 2. Describe the Product/Service Amazing set of features
  31. 31. 3. Describe the target market(size, demographics, growth)
  32. 32. 4. Distribution(how will people get it)
  33. 33. 5. Competition(current and future)
  34. 34. 6. How will you make money? (Business Model)
  35. 35. 7. Financial Projections
  36. 36. 8. Your Team(provide evidence that you have the right talent)
  37. 37. 9. Schedule(the next 90 to 120 days)
  38. 38. 10. How much do you need?(and what for...specifically)
  39. 39. Your networks
  40. 40. BankersLawyersAccountantsCity OfficialsSocial Venture InvestorsMicro­financiersLocal AgenciesSBASmall Biz Development CoReal Estate Developers
  41. 41. Practice your message on your “future funders”
  42. 42. The 9 Building Blocks KEY CUSTOMER ACTIVITIES RELATIONSHIPSKEY PARTNERSHIPS VALUE PROPOSITIONS CUSTOMER SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 56
  43. 43. Primary Reference Business Model Generation Written by: Alexander Osterwalder & Yves Pigneur Designed by: Alan Smith Published by: John Wiley & Sons, ISBN 978-0470-87641-1 www.businessmodelgeneration.com/index.php 57
  44. 44. Strategic inputs: Your competitors Your customers Your suppliersNew Threats & Substitutes
  45. 45. Value Proposition(What makes your idea worth it?)
  46. 46. Value Proposition elements:1. Triple Bottom Line (or Double) 2. Price 3. Accessibility 4. Lifestyle/Health benefits 5. Reduces costs
  47. 47. Value Proposition elements: 6. Performance 7. Newness
  48. 48. leadership 8 Listen at +2.
  49. 49. the8factors.com
  50. 50. Q&Athe8factors.com Questions? Contact Nick at nbiber@greenamerica.org
  51. 51. www.GreenBusinessNetwork.org @GreenBizNetwork facebook.com/ greenbusinessnetwork Questions? Contact Nick at nbiber@greenamerica.org

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