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Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
Creative Ways to Raise Capital
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Creative Ways to Raise Capital

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  • 1. Michael C. BushPresident & Founder The 8 Factors the8factors.com Technical help: Call AccuConference 1-800-977-4607
  • 2. WHO WE ARE30th Anniversary Technical help: Call AccuConference 1-800-977-4607
  • 3. MARKET YOUR BUSINESS Questions? Contact Nick at nbiber@greenamerica.org
  • 4. GREEN BUSINESS CERTIFICATION Questions? Contact Nick at nbiber@greenamerica.org
  • 5. NATIONAL GREEN PAGES® GreenPages.org Questions? Contact Nick at nbiber@greenamerica.org
  • 6. Questions? Contact Nick at nbiber@greenamerica.org
  • 7. michael c. bush{ President, the8factors.com}
  • 8. the8factors.com
  • 9. 1. MISSION 2. CASH 3. STRATEGY4. PEOPLE 5. CULTURE 6. PROCESSES 7. STRUCTURE 8. LEADERSHIP
  • 10. CREATIVE WAYS TO RAISE CAPITAL: BUILDING ALASTING GREEN BUSINESS
  • 11. what is your “PITCH”...
  • 12. 5 pitch objectives.
  • 13. 1. Get another meeting
  • 14. 2. emotionally move the listener
  • 15. your vision
  • 16. your values
  • 17. 3. provide evidence of a real need...
  • 18. 4. provide essence of how you will make money (business model)
  • 19. 5. instill confidence in YOU
  • 20. all in about 30 seconds
  • 21. "If you want to go fast, go alone.If you want to go far, go together." African Proverb
  • 22. Great Strategy + weak people =weak business
  • 23. Strong people + poor strategy =good chance of winning
  • 24. Your x-friends and family
  • 25. Crowd-funders
  • 26. 2. move the listener emotionally
  • 27. 3BL, 2BL, Green INVESTORS
  • 28. “Written” Pitch Table of Contents
  • 29. 1. Describe the Problem/Opportunity
  • 30. 2. Describe the Product/Service Amazing set of features
  • 31. 3. Describe the target market(size, demographics, growth)
  • 32. 4. Distribution(how will people get it)
  • 33. 5. Competition(current and future)
  • 34. 6. How will you make money? (Business Model)
  • 35. 7. Financial Projections
  • 36. 8. Your Team(provide evidence that you have the right talent)
  • 37. 9. Schedule(the next 90 to 120 days)
  • 38. 10. How much do you need?(and what for...specifically)
  • 39. Your networks
  • 40. BankersLawyersAccountantsCity OfficialsSocial Venture InvestorsMicro­financiersLocal AgenciesSBASmall Biz Development CoReal Estate Developers
  • 41. Practice your message on your “future funders”
  • 42. The 9 Building Blocks KEY CUSTOMER ACTIVITIES RELATIONSHIPSKEY PARTNERSHIPS VALUE PROPOSITIONS CUSTOMER SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 56
  • 43. Primary Reference Business Model Generation Written by: Alexander Osterwalder & Yves Pigneur Designed by: Alan Smith Published by: John Wiley & Sons, ISBN 978-0470-87641-1 www.businessmodelgeneration.com/index.php 57
  • 44. Strategic inputs: Your competitors Your customers Your suppliersNew Threats & Substitutes
  • 45. Value Proposition(What makes your idea worth it?)
  • 46. Value Proposition elements:1. Triple Bottom Line (or Double) 2. Price 3. Accessibility 4. Lifestyle/Health benefits 5. Reduces costs
  • 47. Value Proposition elements: 6. Performance 7. Newness
  • 48. leadership 8 Listen at +2.
  • 49. the8factors.com
  • 50. Q&Athe8factors.com Questions? Contact Nick at nbiber@greenamerica.org
  • 51. www.GreenBusinessNetwork.org @GreenBizNetwork facebook.com/ greenbusinessnetwork Questions? Contact Nick at nbiber@greenamerica.org

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