Options for Social Media Marketing


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In this slide show, the team at Green & Red Technologies walks you through a variety of options for social media marketing: Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Foursquare. We give a "To-Do" list for marketers for each social media site.

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Options for Social Media Marketing

  1. 1. Options for Social Media Marketing
  2. 2. How many of you use Facebook? Twitter? Foursquare? Pinterest? LinkedIn? Instagram?
  3. 3. Social Media in the World 1.1 billion Monthly Average Facebook Users Worldwide Source: newsroom.facebook.com 93% of Marketers use social media for business Source: BtoB Magazine, 2011 25% of smartphone owners can’t recall the last time their phone wasn’t next to them Source: FastCompany, Nov. 2013 400 million Average number of tweets per day Source: “Twitter Turns 7,” The Washington Post, May 2013 1 in 6 Facebook users are “mobile only” Source: Shift Communications 2013 2 New users join LinkedIn every second Source: FastCompany, Nov. 2013 80% Prefer to connect with brands via Facebook Source: State of Inbound Marketing 2012
  4. 4. Social Media in Bangladesh Facebook adds one new user in Bangladesh every 20 seconds One new mobile subscription every 2 seconds 17% of mobile internet users access social networking sites on their phones 34% Facebook growth from May - Oct 2012 Source: We Are Social’s Guide to Social, Digital and Mobile in Bangladesh, Dec 2011 3,282,600 Social Media Users Facebook in BD
  5. 5. Social Media Marketing is EASY It takes only a few minutes a day and you already already using it!
  6. 6. Facebook To Do: - Create a company page - Assign a social media manager to update the page
  7. 7. Find Companies similar to yours on Facebook and figure out what they are doing RIGHT
  8. 8. Facebook Success Story: ELITE FORCE
  9. 9. How did they get over 220,000 likes? Update creatives OFTEN Put their logo on shareable, popular material Give constant updates on things people WANT to know
  10. 10. LinkedIn To Do: - Create a company page - Ask company employees to link to it by saying they work at that company
  11. 11. LinkedIn Success Story: KASPERSKY LAB
  12. 12. How did they get so many active followers? List Products and Services and allow users to give recommendations Interact with followers promptly Interact with followers List multiple jobs and notify followers when new jobs come online
  13. 13. Twitter To Do: - Create a company page - “Follow” companies that are similar to you or that you want to emulate
  14. 14. Twitter Success Story: In April 2013, only 19 out of the 100 top twitter pages in BD were company pages (including news aggregators) In December 2013, the number was 43 Data Source: Twitaholic & Social Bakers
  15. 15. Translation: Don’t Forget About Twitter Reaching twitter users is easy if you sync your Facebook & Twitter so that they post at the same time
  16. 16. But there are even MORE social media sites you may not have heard of! 150 million - Instagram monthly average users (Instagram Blog, Sep 2013) 31% of mobile social media users use Foursquare (Social Consumers & Smartphones 2011) Pinterest is the fastest growing social site ever (SAP/Netbase)
  17. 17. Instagram To Do: - Download the app - Take pictures of things you want to share
  18. 18. What: a mobile photo sharing app Camera Phone Social Media Has been called “The Next Facebook”
  19. 19. Making Instagram Work for You Turn boring workplace photos into share-able content
  20. 20. Pinterest To Do: - Find “boards” for content you want to share - “Pin” interesting images, articles, infographics
  21. 21. Ever posted a note or picture on the wall? Pinterest is that online. But you can share with the rest of the world.
  22. 22. Using Pinterest for Marketing - Create topic boards to help YOU manage content you like - Reshare popular “pins” from other companies across social media channels (Facebook, etc.)
  23. 23. Foursquare To Do: - Claim ownership of your company location and fill out your correct hours, phone number, etc.
  24. 24. Foursquare is: A gamified check-in app / website
  25. 25. Making your business “findable” Don’t lose customers because they can’t figure out where you are located or how to contact you!
  26. 26. Social Media in Action: 1. Create a posting schedule 2. Decide if you want to use a post scheduling site (Hootsuite, etc.) 3. Figure out how you will monitor results (likes, comments, followers, etc.)
  27. 27. Tips for Scheduling Posts: MONDAY = day for most internet traffic in Bangladesh WEDNESDAY = day for most active social media in Bangladesh