Content
Marketing for
Beginners
Airtel’s “What’s Cooking?”
What did you like about the video?

What is your opinion of the brand/
business that created it?
1.

What is content
marketing?
Content marketing is:

Blogs
Videos
Games
Photos
eBooks
Articles
Mobile Apps
Infographics
Case Studies
e-Newsletters
Resea...
It is:

Educational & informative material meant to
attract attention and build a reputation with
potential customers
2.

How will content
marketing
benefit my
business?
1. It establishes relationships and
increases exposure to new
audiences
2. It brings repeat visitors
3. It establishes you...
Brand Example: SuperMomBD
3.

How do I create a
content strategy?
6 IMPORTANT QUESTIONS:
Who

Do you want to reach?

What

Do you want to say/share?

Where

Do you want to publish?

How

D...
ND
A
d to
ran
rb
yo u
ct
ger For example:
big
nne
co
ing
eth
Solving a problem
som

Meeting a need
Community Issues
Genera...
Brand Example: Mountain Dew

http://www.dewtour.com

By connecting their
brand name with
winter sports,
Mountain Dew was
a...
4.

How do I create
content?
Copy what already works:
Infographics
• Don’t just throw
up a bunch of
stylized text
• Share information
in an engaging,
informative way
• Visualiz...
Videos
• People love watching
videos -- they are the most
likely to go viral!
Lists
• Superlatives (best,
ugliest, smallest)
• Incorporate memes
Timelines

• “Evolution” (of a logo, a singer, etc.)
• Design is important
• Memes are still good
Photos
• Large, attractive photos.
• Encourage followers to send in pics.
How-to Guides
• Teach your readers something
they don’t know.
• Teach your readers something
they didn’t know they needed ...
User Generated Content (UGC)
Encourage your customers and followers to generate
content for you!
EXAMPLE: Breaking Bad

Ex...
You can even share what other people have
already created...
Finding Sharable Material:
Google Alerts:
•Set up alerts for your main keywords
•Google sends you an email once a day of l...
If you write an article, blog, or
presentation, remember:
Keep it relevant (makes sense for your audience) and
consumable ...
Final Tips:
- Use links! Link to your website, social
media pages, etc.
- Illustrate whenever possible
- Read before you p...
5.

Where do I
share content?
Blogs
Wordpress
Tumblr

Your Own
Website

Articles

Local newspapers

Presentations
SlideShare
LinkedIn

Videos
YouTube
Vi...
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Content Marketing for Beginners

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In this slide show, the team at Green and Red Technologies walks you through the basics of Content Marketing. What is content Marketing? How can content marketing help your business? How do you make a content marketing strategy? Etc.

Published in: Marketing, Technology, Business
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Content Marketing for Beginners

  1. 1. Content Marketing for Beginners
  2. 2. Airtel’s “What’s Cooking?”
  3. 3. What did you like about the video? What is your opinion of the brand/ business that created it?
  4. 4. 1. What is content marketing?
  5. 5. Content marketing is: Blogs Videos Games Photos eBooks Articles Mobile Apps Infographics Case Studies e-Newsletters Research Papers
  6. 6. It is: Educational & informative material meant to attract attention and build a reputation with potential customers
  7. 7. 2. How will content marketing benefit my business?
  8. 8. 1. It establishes relationships and increases exposure to new audiences 2. It brings repeat visitors 3. It establishes you as the expert
  9. 9. Brand Example: SuperMomBD
  10. 10. 3. How do I create a content strategy?
  11. 11. 6 IMPORTANT QUESTIONS: Who Do you want to reach? What Do you want to say/share? Where Do you want to publish? How Do you want your information to look? When Do you want to do it? Why Do it? Goals?
  12. 12. ND A d to ran rb yo u ct ger For example: big nne co ing eth Solving a problem som Meeting a need Community Issues General Topic of Interest
  13. 13. Brand Example: Mountain Dew http://www.dewtour.com By connecting their brand name with winter sports, Mountain Dew was able to reach a wider audience of potential consumers
  14. 14. 4. How do I create content?
  15. 15. Copy what already works:
  16. 16. Infographics • Don’t just throw up a bunch of stylized text • Share information in an engaging, informative way • Visualize data • Make numbers tangible Popular music from 1993 - 2012
  17. 17. Videos • People love watching videos -- they are the most likely to go viral!
  18. 18. Lists • Superlatives (best, ugliest, smallest) • Incorporate memes
  19. 19. Timelines • “Evolution” (of a logo, a singer, etc.) • Design is important • Memes are still good
  20. 20. Photos • Large, attractive photos. • Encourage followers to send in pics.
  21. 21. How-to Guides • Teach your readers something they don’t know. • Teach your readers something they didn’t know they needed to know.
  22. 22. User Generated Content (UGC) Encourage your customers and followers to generate content for you! EXAMPLE: Breaking Bad Example: Breaking Bad
  23. 23. You can even share what other people have already created...
  24. 24. Finding Sharable Material: Google Alerts: •Set up alerts for your main keywords •Google sends you an email once a day of links to appropriate articles RSS: •Choose your feed reader (I like Feedly) & subscribe to appropriate blogs/news sites Twitter Search: •See what people are saying about the topic you are interested in
  25. 25. If you write an article, blog, or presentation, remember: Keep it relevant (makes sense for your audience) and consumable (short paragraphs, bullet points)
  26. 26. Final Tips: - Use links! Link to your website, social media pages, etc. - Illustrate whenever possible - Read before you post. Would you be interested if YOU saw it online? - Titles are extremely important. Pay attention!
  27. 27. 5. Where do I share content?
  28. 28. Blogs Wordpress Tumblr Your Own Website Articles Local newspapers Presentations SlideShare LinkedIn Videos YouTube Vimeo A New Website Just for Your Content Social Media Facebook Twitter LinkedIn
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