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Media studies evaluation

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  • 1. Media Studies Evaluation
  • 2. Products!Front Cover Contents Double Page Spread
  • 3. The first convention I followed was having aI believe my magazine generally pug in the top right hand corner. Howeverfollows a very conventional layout. It during the development of my magazine Ihas four main colours (purple, black decided to develop the convention of where a,white & orange) which are used pug should be placed, I developed this bythroughout. Limiting colours is moving the placement of the pug by moving itconventional for a professional further down the right hand side of the page. Imagazine as it makes the colour found however that challenging this would notscheme consistent. I have over my have any positive effect on the way mydevelopment increased the amount of magazine looked. So therefore I did not usecolours used due to the magazine a pug on my magazine front cover. I decidedlooking bland. My front cover uses a to instead fill the space with stories which willvery conventional masthead; I believe be featured in this issue of the magazine.this is the case as the masthead isthe largest text on the page and isplaced at the top so it would be seen The second convention I followed was having aand instantly recognisable when splash about the main story across the mainplaced on shop shelves. image on the cover. I believe I developed thisAnother convention I have followed is convention by the splash just being the artist’shaving a main image which is a name and then underneath I placed text in amedium shot. This is a conventional different font and colour which further explainedshot which usually covers the whole what the article was about. I did this so it wasbackground of the magazine. I believe I clear from the cover that the main importance ofhave developed the convention of this the article was the artist who was involved not theby cutting the background from this story they were telling. I believe this could alsoshot and placing it on a black allow my magazine to look slightly different tobackground, which I developed by other magazines of the same genre.having the background lighter in themiddle to soften the block colours. Idecided to develop this convention as Finally, with my cover I kept a large number of conventional features including thethe original background of the image placement of a barcode, issue number and price. I kept these as they are seen in otherwas unsuitable as it would detract from magazines so it is easy for the reader to find them. However a feature which I added whichthe main focus. Also on my front cover I believe challenged some magazine conventions was what was coming up in theI have followed another key magazine in bullet points on the left hand side directly under the masthead. I placed theseconventions; the splash being the here not only because they gave the best look to the magazine but also because it allowedsecond largest text on the page. I people to see them when looking at what the magazine was, so therefore if a readerbelieve this works well due to the wasn’t too interested in the main story they may see something else which interests themorange used making the splash stand in the rest of the magazine.out further.
  • 4. However within my contents page I decided to challengea convention. I decided to have a long shot down the sideof the contents, instead of several smaller images. I didthis as I believe it allows the main cover story to becarried through. It also gave me the I did this to conveythe image that the artist was presenting the content of thepage. I believe challenging this convention went well asit gave my magazine an edge and become different. One convention I did follow was having an editor’s letteron the contents page introducing the magazine. Beforeplacing the letter at the top of the page I developed theplacement but believed that the best placement for theletter was the top of the contents page.I also decided to carry the masthead font through to thecontents page to be the title, I carried this through so itgave the magazine a professional look throughout. As Ibelieved if the magazine had too many fonts then it maystart to look too crowded. I placed the title across the topof the page after trying many places. I also decided tosplit up my contents into many sections so pages wereeasy to find on the contents page. I also allowed pages tobe more separate making the page look less crowded.I also decided to include a copy of the front cover which Ithen labelled up to find key pages on the cover, such asmy double page spread. This was an important feature ofmy magazine content as it allowed my cover story to bepromoted further.With this page I also decided to break down the blockbackground making the contents page more pleasing tothe eye and also introduced some orange to the page toliven the page and reducing how bland the pagelooked, which targeted my audience further.
  • 5. A convention I decided to follow was placing the main headline across the top of the double page spread. However I decided to make half of the title in a slightly smaller text so my double page spread was given a unique style. Also with my title I decided that one block colour was not effective for my aim so therefore I decided to integrate another colour allowing the title. Overall giving the title a attractive look to my target audience. There was also a main convention in which I followed however this convention is not seen in Q magazine which IWith my double page spread took my main inspiration form.there were many This convention was using aconventions which could or bold arrow to symbolise thatcould not be followed. My the story continued on themain inspiration for my next. I believe that this arrowmagazine was Q so works well as firstly it allowstherefore I decided to stick empty space to be filled givingmore closely with their a more professional look to theconventions. One double page spread. I believeconvention I followed on my the arrow also allowed thedouble page spread was the magazine to have a fun lookfact of having half of the which clearly showedspread as an image and the information at the sameother half as a time, which I believe wouldstory, however in order to work well with my targetmake this my own I decided audience,to have the split on a slant.Also with this spilt I decided Within the story on my page Ito have to different colours decide to develop theto break the page down. convention of quotes and hadHowever I found that the larger quotes within my story.block colours need breaking I also decided to have thedown further to make the words within the quotes to bemagazine look more different colours I believe thisauthentic. So therefore allowed them to stand outadded softer light into the further showing the importancecolours. of the quote.
  • 6. How does your media product represent particular social groups?I decided to target my media magazine at 16-21 year olds who are interested in similar magazines such asQ. I believe the magazine suited mainly teenagers who were interested in new indie music. I decided tochoose photos which I believe represent the group of new and young talent which is in the music industryespecially breaking into the indie music business. I believe the purple and white tones target indie musiclovers but with in that group mainly girls as this colour is associated with them more. However in recentyears this could has also been heavily associated with men making it suitable for both males and females.However to make my magazine more appropriate to the younger end of my target audience I decided tointroduce a bright orange to make the magazine look slightly younger with a rebellious edge. Throughout my magazine I have decided to use chunky and some times bold text which I believed looked more clear on my page. I decided to do this to make reading the magazine easier but also I thought thistype of font was suitable for my target market. I believe that a looped or swirled font was not suitable for mygenre of magazine and that font would have been more suitable for a magazine targeted at pop music. Thearticles involved in my magazine heavily involve looking back on music history which I believe suggests that my target market enjoy looking back on old classic hits or events that have happened involving the artists from these hits.I believe that my magazine could suggest many things about my target audience. I firstly believe it suggeststhat they are very interested in music and the artists that write and sing the tracks not just what is the latesttrack in the charts. It could also show that they prefer a clear layout of a magazine which is just full of musicthey wish to hear about and artists that may be entering the industry not just who is the most famous bandwith the highest chart success. The main article in my magazine is about an artist re-entering the musicindustry and the story she has to tell from it, I believe this suggests that my target audience would like tosee how the industry makes and breaks people. I believe the magazine also heavily suggests that thepeople reading my magazine will be interested in going to local gigs and listening to new and upcomingmusic, which is trying to make a break through.
  • 7. What kind of media institution might distribute your media product and why? Magazines can be distributed in many ways this can either be digital or sold in a news agents. Now 17% of magazine are distributed digital.With my magazine been aimed at a smaller target audience I may want to look at distributing this way in order to build up initial custom and try and keep costs down. I believe that I may want to initial have a month’s free trail of my magazine in order to generate knowledge of mymagazine. And then after the months trail I will begin to charge £2.50, if the magazine gains success. I believe it will be beneficial to distribute my magazine on the internet. I believe this will gain most success at the start and will reduce my costs so it is easier to make a profit. Music mags is a online distribution website which specialises in music magazines. Their website is www.musicmags.net . I decided to look at music mags because of the deals they offered.This is music mags home page on their website, when researching into musicmags I thought the website worked really effective as it the layout was reallyclear and pleasing to the eye. When looking over the website I came across theservices they could offer and the deals they offered. When looking at theservices they offer one which caught my eye was the dealer zone which couldbe accessed each day between 8-4. The dealer zone on the website is where allmagazines on offer can be seen, I believe this would be good for my magazineas it would be seen each time some enter the dealer zone. However this meansthat my front cover once again has to be my strongest element in order to standout on the dealer page. Also with in the dealer zone there are helpful tips inorder to maximise sales which I believe will be a greater support system to abrand new magazine such as mine.
  • 8. Who will be the audience for your media product ?The audience I am targeting and trying to attract is mainly teenagers to young adults aged 16- 21. Whendesigning my magazine I didn’t initial want to target a specific gender but a music group, this group being people interested in indie music. However after completing my magazine I believe it has leaned more towards been targeted at young women (however not in the type of way a fashion or gossip magazine targets young women), I believe this due to the colours I have used and what could be seen as a young female icon as my main cover story. However I was also trying to attract young adults with a slight disposable income as I would be charging for my magazine (£2.50). Earlier when talking about who Iwanted to attract to my magazine I talked about attracting a group of young adults which were interested in indie music, however when looking into my magazine in further detail I believe that I am trying to not only attract young adults interested in indie music but also interested in the history of that genre and events that have happened. My magazine shows I am trying to attract these people by my main articlebeing about an artist returning to the music industry after a bad rocky past. Also within my front cover andcontents there are such editions as looking back at the 90’s and seeing what the genre of music was like then and how successful it was.
  • 9. How did you attract or address your audience?I attracted and addressed my audience in many ways, I thought it wasimportant to attract them in a variety of ways to improve the appeal of my magazine and hopefully improve sales. I also believe many different methods may be needed when promoting my magazine to also help boost sales. When trying to grab the attention of my targetaudience I would need to use advertising methods in order to promote the magazine. I believe that my magazine firstly only needed low key advertising as it was new to the market and such things as television advertisements would initially be to expensive. I believe I could firstly look into where I believe major sale would be made (e.g. internet/major cities) and then have a high concentrate of advertisingand marketing based there. I believe a major resource which could be used in the advertising and marketing is the internet. This could be used to show the front cover of my magazine and show major details such as where it would be sold and how much it would cost. I also believe a major internet advertising base for my magazine could be social networking sites (facebook/twitter) as a high percentage of my target audience would be using these sites. When designing my cover my main objective was to include key features which could then be used to address my chosen target audience. The cover of my magazine has many features which attract my target audience. I believe my cover story could strongly appeal to my target audience as the main artist may be seen as a role model or icon and therefore may want to read the article inside.
  • 10. I also believe that by changing my main cover shot I have allowed the artist to have direct eye contact with the reader, drawing the reader in to buy the magazine. Also with my cover I have used a limited amount of colours giving a more professional look which could attract more readers as the magazine will look like its worth paying £2.50 for. With my magazine andmainly my double page spread I had to make sure that the written language was appropriate and clear to the reader I was trying to attract. With my target audience I believe it was appropriate to use a slightly informal tone so they felt like part of the magazine team and at ease when reading the magazine. However, I still thought it was important to maintain the language and not use ‘slang’ or offensive language; this was to maintain the professional image of the magazine. So overall with the written language of the magazine I have decided to create a balance of informal chat however avoiding using ‘slang’ words. Also to attract my audience I decided through the development stages that I needed to add a larger range of colour however, I had to be careful how I completed this as too many colours could make mymagazine look tacky. So I decided to keep my originalcolours of purples and whites and introduced a brightorange. I decided to introduce this colour as it allowed a vibe to be added to my magazine and it also was appropriate to the my target audience of indie. This also allowed for my magazine to appeal more to my target age of 16-21 year olds.
  • 11. What have you learnt about technologies from the process of constructing this product?During the time I have spent on creating my magazine Ihave under gone a development stage in order to finishwith my final products and during this development stageI have learnt many new skills and expanded skills that Ialready have. The process of the course work has seenme use software which I have previous had little or noexperience with and push my skills with software andprogrammes I have used. The first programme which Ihad not directly used before was blogger, during mycoursework I have used the internet blog site to presentan e-portfolio of my work and the progress anddevelopment within my work. Before starting mycoursework I had never complete a blog so this hasallowed me to work on skills of creating a blog. This was the dashboard to blogger where I learnt how to complete new posts and edit old posts or posts which were unfinished. This was the main central for controlling my posts. It has also allowed me to build on writing skills as throughout my blog I have had to describe and explain what I have undergone in lesson in order for followers to understand the development. Also when using blogger it allowed me to work with another website/programme called slide share it was good to gain knowledge of how to use this as it allowed me to vary the easy in which I present work on my blog as it allowed me to upload power points and many other files.
  • 12. Within the construction of my magazine two main programmeswere used, these programmes were Photoshop and fireworks. Ihave had a brief experience with both of theseprogrammes, however in order to get to the stage of my finalproducts I have had to develop new skills and work on old skills.So my magazine both appealed to my target audience andlooked professional. Within Photoshop I have gained new skills of cropping and cutting photos so they are the right size and unneeded background is removed from the images. These skills involved me using such tools as the magnetic lasso and the eraser (and when block colours have been removed the magic wand tool could be used). Having a range of tools to use allowed me to gain the best finish of the image. Within fireworks I had developed many new skills the main skill being very basic, this skill was organising and judging the layout and trying to fit all appropriate information into the canvas size and maintain a professional image. Also when completing the photographs needed for my magazine I had a chance to develop my photography skills. From taking these photos I learnt how to use backgrounds and how a white background worked well when editing the photos. I also found that if the photos were taken in natural light then the colouring was more pure. I have also learnt from the coursework that it is important to consider the Mise-en-scene and if it fits with the image you are going for. For example when taking my photos I needed to ensure that the setting and the outfit of the model was correct for the theme of my magazine. And finally I learnt how to angle my photo and where to take it from.
  • 13. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?Before completing my music magazine I The first improvement I can see is the way incompleted a preliminary task of making a which I have taken the photo for my cover shot.school magazine. Between this magazine Although the clothing is correct on both I believeand my music magazine there are major the general set up of the photos have improved.improvements and a more professional When taking the photos for my music magazineimage can be seen. My school magazine I also used a higher quality camera which Ifollowed many conventions of a believe gave a better quality photo, however themagazine, for example the magazine had main reason for the second batch of photosa traditional masthead on medium close working well was my better understanding ofup on the front of the magazine and a angles and lighting and how getting these twolarge masthead. However I believe the key factors right can dramatically improve aoverall construction of the magazine was photo. When looking back over my schoolvery poor. So from completing the magazine I believe the main reason for thepreliminary task I have learnt many skills cover shot not working well was my lack ofwhich helped me to produce a higher knowledge towards programmes which couldquality music magazine. When help in editing the image. On my schoolconsidering the technology used in magazine it is very visible to where my photocreating a magazine there is drastic has been cropped and erased. The mainprogress in the way I have used this reasoning for this issue is the fact that thetechnology. outline and background was erased by hand using the eraser tool on fireworks, which meant an uneven and sharp edge was left visible around the image. However when my skills improved over the piece of coursework I was able to use Photoshop’s magnetic lasso to cut around the model and remove the background meaning that the image was cut much closer and by using the feathering tool the edge of the photo was much smoother and therefore lay on the background better.
  • 14. A difference between mymusic magazine and my To conventions which appear on bothpreliminary magazine of my magazine are a date and anwas the fact that I used a issue number I thought this was keylogo on my school as it allows the audience to see whichmagazine. I believe it was magazine they have and have notvery conventional to use brought. As stated before both of mya logo on a school magazines use a traditionalmagazine so it was very masthead, however I believe there isvisible which school the great improvement with in mymagazine was mastheads. I believe my musicfor, however I believe it magazine has an improved mastheadwas not a main as it is shorter so therefore people willconvention for a music remember it easier. Also on my musicmagazine as the magazine the masthead is in a muchmagazine was not bolder and bright text so thereforetargeted so closely. would be more visible if I choose to have my magazine for sale in the news agents. I believe that both of my magazines attract their audience mainly with appropriate images and colours. My school magazine manages to use appropriate colours which match the school it is aimed at, however I believe the grey colouring of the front cove gives the magazine a dull and dirty colour which may push people away from reading the magazine. However I believe my music magazine has more professional colours so this may be more appealing to the target audience. Looking back on both of my contents pages there has also been many improvements from my magazine to my music magazine. I believe that overall my music magazine contents page has a better layout and more useful information. However I believe one strength for my school magazine was the way in which the images were laid out.