13 Things Your Website            Needs in 2013@nonprofit_rdwww.NonprofitRD.com/FB                            Rich Dietz  ...
Our Speaker  Rich Dietz  Founder at GoWebsiteSolutions and Nonprofit R+D  Rich has spent over 13 years building and testin...
Agenda• Introduction• Website Structure / Elements• Website Content• Next Steps                                    www.GoW...
Text Heavy Slides… oh no!I promise I do not just read the slides   • Boring!Why text heavy slides   • You don’t have to ta...
Experts have all the answers…• No, not really• There are “best practices,” but you must test  in your organization• Testin...
What you talkin’ about Willis?CRM, CMSROI, API,WysiwygSEOOpen-SourceBlah, Blah, Blah                                      ...
Maslow’s Hierarchy of Needs   http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs                                     ...
Online Hierarchy of Needs                                        Avoid Shiny ObjectsNeed a strong Foundation              ...
Is it so bad? What could happen?•    Bad first impression•    Leave before learning     about your org•    Tell their frie...
WEBSITE STRUCTURE / ELEMENTS                            www.GoWebsiteSolutions.com         13 Website Needs   www.Nonprofi...
1. Get Control of Your Website• You need the ability to:   –   Change the content   –   Make quick updates   –   Add/remov...
1. Get Control of Your Website          www.wordpress.org                              www.GoWebsiteSolutions.com         ...
2. Most Wanted Response (MWR)• What do you want folks to do when they reach your  site?   – Who visits your site   – What ...
2. Most Wanted Response (MWR)           www.rynomoving.com                                www.GoWebsiteSolutions.com      ...
2. Most Wanted Response (MWR)            www.littlereddoor.org                                    www.GoWebsiteSolutions.c...
3. Capture Email• #1 way to communicate and drive traffic…still  – Email >> Landing Page• Opt-in box  – Incentive to sign ...
3. Capture Email  www.greenpeace.org/usa/en/                               www.GoWebsiteSolutions.com        13 Website Ne...
3. Capture Email     www.nonprofitrd.com                           www.GoWebsiteSolutions.com     13 Website Needs      ww...
4. Simple, Clear Navigation & Design• Navigation  – Must be by user focused and not by department  – Focus on the most imp...
4. Simple, Clear Navigation & Design               www.iesabroad.org                                   www.GoWebsiteSoluti...
4. Simple, Clear Navigation & Design               www.37signals.com                                   www.GoWebsiteSoluti...
5. Social Media Sharing Buttons• Allow folks to spread the word  – Let them share in the ways they want to share (options)...
5. Social Media Sharing Buttons            www.hcz.org                              www.GoWebsiteSolutions.com           1...
6.   3rd   Party Endorsements• Let folks know its OK   – They are not the only ones   – The organization is “trusted”• Tes...
6.   3rd   Party Endorsements                www.------.com                                  www.GoWebsiteSolutions.com   ...
7. Obvious Contact Information• “Contact Us” in the navigation  – Provide multiple ways to contact you  – Phone, email, fo...
7. Obvious Contact Information          www.livestrong.org                               www.GoWebsiteSolutions.com       ...
8. Basic SEO (Search Engine Optimization)• How do folks look for your product / service   – Need to make it easy for them ...
8. Basic SEO (Search Engine Optimization)                                 www.GoWebsiteSolutions.com              13 Websi...
CONTENT                   www.GoWebsiteSolutions.com13 Website Needs   www.NonprofitRD.com
9. What you do and WHY• Two-second test  – Strong headline, what you do  – Impact – Where does the money go / accomplish• ...
9. What you do and WHY         www.one.org/us/                           www.GoWebsiteSolutions.com        13 Website Need...
10. Tell Stories!• Stories create an emotional connection  – Individual stories are best  – People can relate to people  –...
10. Tell Stories!     www.------.com                        www.GoWebsiteSolutions.com     13 Website Needs   www.Nonprofi...
11. Images and Video• Best way to tell a story   – Much easier to create the emotional connection   – Utilizes more senses...
11. Images and Video         cej-oregon.org                           www.GoWebsiteSolutions.com        13 Website Needs  ...
12. Update Your Content• Fresh, unique content is what Google loves  – Blog – your voice and personality  – Regular update...
12. Update Your Content          www.------.com                           www.GoWebsiteSolutions.com       13 Website Need...
13. Website Audit• Get honest feedback of your website now   – Friends, family members, regular customers, etc.   – UserTe...
What to do next?1. Do your pre-test website audit.2. Implement some of the ideas presented today3. Do your post-test audit...
13 Things Your Website Needs1.    Get Control of Your Site2.    Most Wanted Response3.    Capture Email4.    Simple, Clear...
Sign Up OnlineSign up to be notified of upcoming courses and webinars              www.GoWebsiteSolutions.com             ...
Q&A      Download the Slides:www.GoWebsiteSolutions.com/leander               Contact Rich           rich@nonprofitrd.com ...
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13 Things You Need For Your Website in 2013

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This presentation presented by Richard Dietz reviews the top 13 things you need to know for you organization in 2013.

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  • I could start off with this…talking about a crack in your foundation. We all know resources are limited and you may ask, could it be so bad? Why does it matter? If our mission statement is up there, some contact information someplace on the web, we should be fine?That’s not true. Everyone’s time is a premium. We are hit by thousands of bits of media every day. Don’t let your first impression get lost in the clutter.Most people go online to research everything and causes they are interested in. Even if they know you, they’ll go directly to your website to find out more about what you’re doing. Cygnus Donor Survey in 2012, said that 32% of donors not intending to give on their recent visit to the orgs website made a gift as a result of what they learned. 83% said they conduct research by going to the website.What do you think about showing them an example of a really bad site?
  • Prospective donors want to know what will be accomplished with their gifts should donors choose to contribute and what has been accomplished recently
  • Prospective donors want to know what will be accomplished with their gifts should donors choose to contribute and what has been accomplished recently
  • 13 Things You Need For Your Website in 2013

    1. 1. 13 Things Your Website Needs in 2013@nonprofit_rdwww.NonprofitRD.com/FB Rich Dietz GoWebsiteSolutions andwww.NonprofitRD.com/IN Nonprofit R+D rich@nonprofitrd.comwww.NonprofitRD.com/gplus
    2. 2. Our Speaker Rich Dietz Founder at GoWebsiteSolutions and Nonprofit R+D Rich has spent over 13 years building and testing websites and working with online technologies. He specializes in working with small- to medium-sized businesses and nonprofit organizations so has a deep understanding of how best to work with limited budgets, time and staff. You can find Rich at http://www.GoWebsiteSolutions.com http://www.NonprofitRD.com or tweeting @nonprofitrd Or connect on LinkedIN www.NonprofitRD.com/IN www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    3. 3. Agenda• Introduction• Website Structure / Elements• Website Content• Next Steps www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    4. 4. Text Heavy Slides… oh no!I promise I do not just read the slides • Boring!Why text heavy slides • You don’t have to take notes – the info is there for you later • You can focus on the “ah-ha” moments • They will still make sense 6 months from nowLet me know what you think www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    5. 5. Experts have all the answers…• No, not really• There are “best practices,” but you must test in your organization• Testing is the key, – Much easier to do online – If it works, do more. – If not, try something else. www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    6. 6. What you talkin’ about Willis?CRM, CMSROI, API,WysiwygSEOOpen-SourceBlah, Blah, Blah www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    7. 7. Maslow’s Hierarchy of Needs http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    8. 8. Online Hierarchy of Needs Avoid Shiny ObjectsNeed a strong Foundation www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    9. 9. Is it so bad? What could happen?• Bad first impression• Leave before learning about your org• Tell their friends www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    10. 10. WEBSITE STRUCTURE / ELEMENTS www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    11. 11. 1. Get Control of Your Website• You need the ability to: – Change the content – Make quick updates – Add/remove content – Stay current• Use a CMS (Content Management System) – Example: Wordpress – Makes updates easy and very powerful www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    12. 12. 1. Get Control of Your Website www.wordpress.org www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    13. 13. 2. Most Wanted Response (MWR)• What do you want folks to do when they reach your site? – Who visits your site – What are they looking for – What do you need them to do• Too many choices = No action – Jam Study)• Make those actions easy to find – Above the fold – Big buttons or easy to find pathways – On homepage AND everypage www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    14. 14. 2. Most Wanted Response (MWR) www.rynomoving.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    15. 15. 2. Most Wanted Response (MWR) www.littlereddoor.org www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    16. 16. 3. Capture Email• #1 way to communicate and drive traffic…still – Email >> Landing Page• Opt-in box – Incentive to sign up – 10 Things to Look for in a Plumber• Easiest way to connect and follow-up – 7 touches – marketing principle – Follow up can be very effective – News, deals, more help www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    17. 17. 3. Capture Email www.greenpeace.org/usa/en/ www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    18. 18. 3. Capture Email www.nonprofitrd.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    19. 19. 4. Simple, Clear Navigation & Design• Navigation – Must be by user focused and not by department – Focus on the most important things you need your users to KNOW or DO (MWR)• Design – Goolge/Facebook vs. crazy clutter sites – Avoid clutter – Don’t make your prospect think…• Custom graphics www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    20. 20. 4. Simple, Clear Navigation & Design www.iesabroad.org www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    21. 21. 4. Simple, Clear Navigation & Design www.37signals.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    22. 22. 5. Social Media Sharing Buttons• Allow folks to spread the word – Let them share in the ways they want to share (options)• Social signals are key with Google now• Simple “Tell a Friend” Button – Add a strong call to action for them to do it www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    23. 23. 5. Social Media Sharing Buttons www.hcz.org www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    24. 24. 6. 3rd Party Endorsements• Let folks know its OK – They are not the only ones – The organization is “trusted”• Testimonials / Reviews – Clients, customers, partners, celebrities, etc. – Yelp, Google, etc. – Be a part of the community• Validation and “Trust” – BBB, Verisign, etc. – Great in the footer and on the donation page www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    25. 25. 6. 3rd Party Endorsements www.------.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    26. 26. 7. Obvious Contact Information• “Contact Us” in the navigation – Provide multiple ways to contact you – Phone, email, form, etc.• Contact information on every page – Footer is a great place for this – Include your phone number – Google likes to see this too www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    27. 27. 7. Obvious Contact Information www.livestrong.org www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    28. 28. 8. Basic SEO (Search Engine Optimization)• How do folks look for your product / service – Need to make it easy for them and Google – More than just your business name• Keywords are the… key – Think how people will search, and use those words – “Leander plumber”• Use Keywords Smartly – Page Titles, URL, headline, body content, etc. – Don’t “keyword stuff” www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    29. 29. 8. Basic SEO (Search Engine Optimization) www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    30. 30. CONTENT www.GoWebsiteSolutions.com13 Website Needs www.NonprofitRD.com
    31. 31. 9. What you do and WHY• Two-second test – Strong headline, what you do – Impact – Where does the money go / accomplish• The WHY can be even more important – Xerox study – just needed a “why” • 60%  93% using only “because” – Simon Sinek – TED Talk • Why is compelling and gets people to take action • MLK – “I have a dream” not “I have a plan” (http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html) www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    32. 32. 9. What you do and WHY www.one.org/us/ www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    33. 33. 10. Tell Stories!• Stories create an emotional connection – Individual stories are best – People can relate to people – Easier to show the “Why” with stories• Inspire with your passion sethgodin.com• Use stories throughout your content – email, website, social media, etc. www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    34. 34. 10. Tell Stories! www.------.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    35. 35. 11. Images and Video• Best way to tell a story – Much easier to create the emotional connection – Utilizes more senses – People only reading 20-28% of your site • http://www.nngroup.com/articles/how-little-do-users-read/• Easier to rank (SEO) – Forrester Research – 50x easier to get a page 1 ranking with video• Most likely to be shared – More likely to “go viral” – 5-10x more shared over text www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    36. 36. 11. Images and Video cej-oregon.org www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    37. 37. 12. Update Your Content• Fresh, unique content is what Google loves – Blog – your voice and personality – Regular updates• Focus on “them” not you – WIIFM – What’s In It For Me – Write for your potential customers• Drive discussion and sharing www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    38. 38. 12. Update Your Content www.------.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    39. 39. 13. Website Audit• Get honest feedback of your website now – Friends, family members, regular customers, etc. – UserTesting.com – This will be your pre-test / starting point• Ideas for audit – Ask them to purchase / complete form request – Ask them to sign up for your email list – Ask them to describe what you do – Ask them what they think you would like them to do on the site – Ask them to find ___________• After you implement some of these changes do a post-test www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    40. 40. What to do next?1. Do your pre-test website audit.2. Implement some of the ideas presented today3. Do your post-test audit and track results www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    41. 41. 13 Things Your Website Needs1. Get Control of Your Site2. Most Wanted Response3. Capture Email4. Simple, Clear Navigation & Design5. Social Media Sharing Buttons6. 3rd Party Endorsements7. Obvious Contact Information8. Basic SEO9. What You Do and WHY10. Tell Stories!11. Images & Videos12. Update Your Content13. Website Audit www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    42. 42. Sign Up OnlineSign up to be notified of upcoming courses and webinars www.GoWebsiteSolutions.com www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
    43. 43. Q&A Download the Slides:www.GoWebsiteSolutions.com/leander Contact Rich rich@nonprofitrd.com @nonprofit_rd www.NonprofitRD.com/fb www.NonprofitRD.com/IN www.GoWebsiteSolutions.com 13 Website Needs www.NonprofitRD.com
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