The ROI of Social Media
by Greater Halifax Partnership on Jan 24, 2011
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We’re entering a new era of social media marketing — one based on information and ...
We’re entering a new era of social media marketing — one based on information and
rationalization. It's not just about measuring tweets, re-tweets and followers.
These slides demonstrate a few methods on how to measure your Return of Investment (ROI).
This presentation was delivered by Maria McGowan at PodCamp Halifax in January 2011.
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