New Marketing for Business: Social Engagement Unleashed
Who Uses Social Media?
222 Million people are on Blogger
200 Million people are on Facebook
126 Million people are on MySpace
64 Million people are on Flickr
93% of Americans believe a company should have a social media presence
85% believe a company should be active with customers in social media
56% feel a stronger connections with companies they interact with in social media
Social Media Reaches All Ages Facebook Twitter 15-29 65% 14% 30-44 76% 18% 44-65 73% 13%
Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen)
Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilsen)
Time Spent on Social Media Tools
The total minutes spent on social networking sites in the U.S have increased 83% year-over-year.
The total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month.
What Can Social Media Do For Your Brand?
Long Term Revenue
PR and Exposure
Why are people participating?
The right reasons to participate:
Networking with business contacts
Reconnecting with old friends
Keep up on competitors
Reaching a new demographic
Appealing for donations
Improved search engine rankings
What's your approach?
If you look at it from a broad view, social media is quite simple.
Improves “instant” communication with your clients.
Opens up and provides a platform for an ongoing dialogue between you and your clients.
Allows you to connect with new clients through non-traditional sources.
Improves your company's web traffic and inbound links. Improving web traffic and inbound links are two key ingredients in getting promoted to the top of search results in Google and other search engines .
Should I do it ALL? NO!
Luis Sandoval Jr. Social Media Coordinator, Gray Web Technology + Design Twitter: @graywebtech Facebook: www.facebook.com/graywebtech Email: [email_address] Phone: 210-820-0566 Web: www.graywebtech.com