0
Social Media Marketing  Put Your Brand in High Gear
What is Social Media? Social media is an umbrella term that includes all digital tools that allow you to share information...
Who Uses Social Media? <ul><ul><li>222 Million people are on Blogger </li></ul></ul><ul><ul><li>200 Million people are on ...
Social Media Reaches All Ages <ul><ul><li>Facebook, leads all social networking sites with 87.3 million unique visitors in...
Facebook Findings <ul><ul><li>2.5% of each organization's Facebook fans took some sort of an action weekly such as contrib...
Twitter Findings <ul><ul><li>Organizations tweeted four to five times daily. </li></ul></ul><ul><ul><li>Twitter followers ...
Why are people participating? <ul><li>The right reasons to participate: </li></ul><ul><ul><li>Networking with business con...
What's your approach? <ul><li>If you look at it from a broad view, social media is quite simple.  </li></ul><ul><li>There ...
Social Networking is NOT Social Media Talking to friends business & marketing
How does it all come together?
...but it all starts with LISTENING
Photo Credit  Matt Hamm Strategy
Implement
Interact
What are my choices? search.twitter.com tweetdeck hootsuite twuffer ping.fm tweetmeme - hot topics twitterholic - influenc...
What are my choices? Slideshare LiveStream/Ustream Foursquare Flickr LinkedIn Myspace(?) Is your head spinning? but wait t...
Over 400 Social Networks Exist <ul><li>Wikipedia listing (growing) </li></ul><ul><li>http://en.wikipedia.org/wiki/List_of_...
Can social media work for you?
Can you measure the ROI? <ul><ul><li>landing pages </li></ul></ul><ul><ul><li>URL tracking: bit.ly, bud.url </li></ul></ul...
 
<ul><ul><li>campaign success </li></ul></ul><ul><ul><li>content viewed </li></ul></ul><ul><ul><li>incoming sources </li></...
<ul><ul><li>Epic Change used Twitter to raise over  $11,000  in just 48 hours to help build a classroom in Tanzania (98% o...
So the question now becomes, are you ready to join the conversation?
Upcoming SlideShare
Loading in...5
×

Nonprofits Social Media

397

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
397
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Nonprofits Social Media"

  1. 1. Social Media Marketing Put Your Brand in High Gear
  2. 2. What is Social Media? Social media is an umbrella term that includes all digital tools that allow you to share information with others.
  3. 3. Who Uses Social Media? <ul><ul><li>222 Million people are on Blogger </li></ul></ul><ul><ul><li>200 Million people are on Facebook </li></ul></ul><ul><ul><li>126 Million people are on MySpace </li></ul></ul><ul><ul><li>64 Million People are on Flickr </li></ul></ul><ul><ul><li>93% of Americans believe a company should have a social media presence </li></ul></ul><ul><ul><li>85% believe a company should be active with customers in social media </li></ul></ul><ul><ul><li>56% feel a stronger connections with companies they interact with in social media </li></ul></ul>
  4. 4. Social Media Reaches All Ages <ul><ul><li>Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen) </li></ul></ul><ul><ul><li>Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilson) </li></ul></ul>Facebook Twitter 15-29 65% 14% 30-44 76% 18% 44-65 73% 13%
  5. 5. Facebook Findings <ul><ul><li>2.5% of each organization's Facebook fans took some sort of an action weekly such as contributing wall posts, &quot;likes,&quot; or comments. </li></ul></ul><ul><ul><li>Generating a high fan rate is important, since news feeds carry that activity to potential new fans. </li></ul></ul><ul><ul><li>Facebook fans grew by 3.75% monthly. However, it’s important to note that 2% of Facebook fans either removed themselves or chose to hide the news feed monthly. </li></ul></ul>
  6. 6. Twitter Findings <ul><ul><li>Organizations tweeted four to five times daily. </li></ul></ul><ul><ul><li>Twitter followers grew by 9% monthly, much higher than average monthly growth on both Facebook fan pages at 3.75% and nonprofit email lists at 1.4%. </li></ul></ul><ul><ul><li>The more nonprofits were active on Twitter and tweeted, the more their followers retweeted their tweets which helped grow their Twitter following. </li></ul></ul>
  7. 7. Why are people participating? <ul><li>The right reasons to participate: </li></ul><ul><ul><li>Networking with business contacts </li></ul></ul><ul><ul><li>General exposure </li></ul></ul><ul><ul><li>Reconnecting with old friends </li></ul></ul><ul><ul><li>Finding information </li></ul></ul><ul><ul><li>Keep up on competitors </li></ul></ul><ul><ul><li>Reaching a new demographic </li></ul></ul><ul><ul><li>Appealing for donations </li></ul></ul><ul><ul><li>Recruiting volunteers </li></ul></ul><ul><ul><li>Improved search engine rankings </li></ul></ul>
  8. 8. What's your approach? <ul><li>If you look at it from a broad view, social media is quite simple. </li></ul><ul><li>There are 4 basic types of social media. </li></ul><ul><li>  </li></ul><ul><ul><li>Networking – LinkedIn, Facebook, Twitter, MySpace </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Information – Wikipedia, Digg, Blogs, Forums </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Bookmarking – Del.icio.us, StumbleUpon, Mixx </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Multi-Media – YouTube, Pandora, Flicker, Slide Share </li></ul></ul>
  9. 9. Social Networking is NOT Social Media Talking to friends business & marketing
  10. 10. How does it all come together?
  11. 11. ...but it all starts with LISTENING
  12. 12. Photo Credit Matt Hamm Strategy
  13. 13. Implement
  14. 14. Interact
  15. 15. What are my choices? search.twitter.com tweetdeck hootsuite twuffer ping.fm tweetmeme - hot topics twitterholic - influencers http://www.squidoo.com/twitterapps Facebook pages Facebook groups Facebook Causes Social RSS (app) Slideshare (app) Static FBML (app) and many more...
  16. 16. What are my choices? Slideshare LiveStream/Ustream Foursquare Flickr LinkedIn Myspace(?) Is your head spinning? but wait there's more...
  17. 17. Over 400 Social Networks Exist <ul><li>Wikipedia listing (growing) </li></ul><ul><li>http://en.wikipedia.org/wiki/List_of_social_networking_websites </li></ul><ul><ul><li>region specific </li></ul></ul><ul><ul><li>topic specific </li></ul></ul><ul><ul><li>niche specific </li></ul></ul><ul><ul><li>community based </li></ul></ul><ul><ul><li>privately based </li></ul></ul><ul><ul><li>anonymous based </li></ul></ul>
  18. 18. Can social media work for you?
  19. 19. Can you measure the ROI? <ul><ul><li>landing pages </li></ul></ul><ul><ul><li>URL tracking: bit.ly, bud.url </li></ul></ul><ul><ul><li>site metrics: Google Analytics </li></ul></ul><ul><ul><li>polling visitors & donors </li></ul></ul><ul><ul><li>subscriptions to newsletters, clickable links, opens </li></ul></ul><ul><ul><li>volunteer increase/decrease </li></ul></ul>
  20. 21. <ul><ul><li>campaign success </li></ul></ul><ul><ul><li>content viewed </li></ul></ul><ul><ul><li>incoming sources </li></ul></ul><ul><ul><li>page count </li></ul></ul><ul><ul><li>unique visitors </li></ul></ul><ul><ul><li>time spent on site </li></ul></ul>
  21. 22. <ul><ul><li>Epic Change used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Tanzania (98% of donors had never donated to Epic Change before) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  The &quot;Dollars for Darfur&quot; Group on Facebook raised over $150,000 in 2008 to help stop genocide in Sudan </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Oxfam America created a photo petition campaign on Flickr to force Starbucks to give poor coffee farmers in Ethiopia a chance to earn more...it worked. </li></ul></ul>
  22. 23. So the question now becomes, are you ready to join the conversation?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×