Your SlideShare is downloading. ×
Nonprofits Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nonprofits Social Media

379
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
379
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Marketing Put Your Brand in High Gear
  • 2. What is Social Media? Social media is an umbrella term that includes all digital tools that allow you to share information with others.
  • 3. Who Uses Social Media?
      • 222 Million people are on Blogger
      • 200 Million people are on Facebook
      • 126 Million people are on MySpace
      • 64 Million People are on Flickr
      • 93% of Americans believe a company should have a social media presence
      • 85% believe a company should be active with customers in social media
      • 56% feel a stronger connections with companies they interact with in social media
  • 4. Social Media Reaches All Ages
      • Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen)
      • Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilson)
    Facebook Twitter 15-29 65% 14% 30-44 76% 18% 44-65 73% 13%
  • 5. Facebook Findings
      • 2.5% of each organization's Facebook fans took some sort of an action weekly such as contributing wall posts, "likes," or comments.
      • Generating a high fan rate is important, since news feeds carry that activity to potential new fans.
      • Facebook fans grew by 3.75% monthly. However, it’s important to note that 2% of Facebook fans either removed themselves or chose to hide the news feed monthly.
  • 6. Twitter Findings
      • Organizations tweeted four to five times daily.
      • Twitter followers grew by 9% monthly, much higher than average monthly growth on both Facebook fan pages at 3.75% and nonprofit email lists at 1.4%.
      • The more nonprofits were active on Twitter and tweeted, the more their followers retweeted their tweets which helped grow their Twitter following.
  • 7. Why are people participating?
    • The right reasons to participate:
      • Networking with business contacts
      • General exposure
      • Reconnecting with old friends
      • Finding information
      • Keep up on competitors
      • Reaching a new demographic
      • Appealing for donations
      • Recruiting volunteers
      • Improved search engine rankings
  • 8. What's your approach?
    • If you look at it from a broad view, social media is quite simple.
    • There are 4 basic types of social media.
    •  
      • Networking – LinkedIn, Facebook, Twitter, MySpace
    •  
      • Information – Wikipedia, Digg, Blogs, Forums
    •  
      • Bookmarking – Del.icio.us, StumbleUpon, Mixx
    •  
      • Multi-Media – YouTube, Pandora, Flicker, Slide Share
  • 9. Social Networking is NOT Social Media Talking to friends business & marketing
  • 10. How does it all come together?
  • 11. ...but it all starts with LISTENING
  • 12. Photo Credit Matt Hamm Strategy
  • 13. Implement
  • 14. Interact
  • 15. What are my choices? search.twitter.com tweetdeck hootsuite twuffer ping.fm tweetmeme - hot topics twitterholic - influencers http://www.squidoo.com/twitterapps Facebook pages Facebook groups Facebook Causes Social RSS (app) Slideshare (app) Static FBML (app) and many more...
  • 16. What are my choices? Slideshare LiveStream/Ustream Foursquare Flickr LinkedIn Myspace(?) Is your head spinning? but wait there's more...
  • 17. Over 400 Social Networks Exist
    • Wikipedia listing (growing)
    • http://en.wikipedia.org/wiki/List_of_social_networking_websites
      • region specific
      • topic specific
      • niche specific
      • community based
      • privately based
      • anonymous based
  • 18. Can social media work for you?
  • 19. Can you measure the ROI?
      • landing pages
      • URL tracking: bit.ly, bud.url
      • site metrics: Google Analytics
      • polling visitors & donors
      • subscriptions to newsletters, clickable links, opens
      • volunteer increase/decrease
  • 20.  
  • 21.
      • campaign success
      • content viewed
      • incoming sources
      • page count
      • unique visitors
      • time spent on site
  • 22.
      • Epic Change used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Tanzania (98% of donors had never donated to Epic Change before)
    •  
      •   The "Dollars for Darfur" Group on Facebook raised over $150,000 in 2008 to help stop genocide in Sudan
    •  
      •   Oxfam America created a photo petition campaign on Flickr to force Starbucks to give poor coffee farmers in Ethiopia a chance to earn more...it worked.
  • 23. So the question now becomes, are you ready to join the conversation?

×