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Nonprofits Social Media
 

Nonprofits Social Media

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    Nonprofits Social Media Nonprofits Social Media Presentation Transcript

    • Social Media Marketing Put Your Brand in High Gear
    • What is Social Media? Social media is an umbrella term that includes all digital tools that allow you to share information with others.
    • Who Uses Social Media?
        • 222 Million people are on Blogger
        • 200 Million people are on Facebook
        • 126 Million people are on MySpace
        • 64 Million People are on Flickr
        • 93% of Americans believe a company should have a social media presence
        • 85% believe a company should be active with customers in social media
        • 56% feel a stronger connections with companies they interact with in social media
    • Social Media Reaches All Ages
        • Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen)
        • Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilson)
      Facebook Twitter 15-29 65% 14% 30-44 76% 18% 44-65 73% 13%
    • Facebook Findings
        • 2.5% of each organization's Facebook fans took some sort of an action weekly such as contributing wall posts, "likes," or comments.
        • Generating a high fan rate is important, since news feeds carry that activity to potential new fans.
        • Facebook fans grew by 3.75% monthly. However, it’s important to note that 2% of Facebook fans either removed themselves or chose to hide the news feed monthly.
    • Twitter Findings
        • Organizations tweeted four to five times daily.
        • Twitter followers grew by 9% monthly, much higher than average monthly growth on both Facebook fan pages at 3.75% and nonprofit email lists at 1.4%.
        • The more nonprofits were active on Twitter and tweeted, the more their followers retweeted their tweets which helped grow their Twitter following.
    • Why are people participating?
      • The right reasons to participate:
        • Networking with business contacts
        • General exposure
        • Reconnecting with old friends
        • Finding information
        • Keep up on competitors
        • Reaching a new demographic
        • Appealing for donations
        • Recruiting volunteers
        • Improved search engine rankings
    • What's your approach?
      • If you look at it from a broad view, social media is quite simple.
      • There are 4 basic types of social media.
      •  
        • Networking – LinkedIn, Facebook, Twitter, MySpace
      •  
        • Information – Wikipedia, Digg, Blogs, Forums
      •  
        • Bookmarking – Del.icio.us, StumbleUpon, Mixx
      •  
        • Multi-Media – YouTube, Pandora, Flicker, Slide Share
    • Social Networking is NOT Social Media Talking to friends business & marketing
    • How does it all come together?
    • ...but it all starts with LISTENING
    • Photo Credit Matt Hamm Strategy
    • Implement
    • Interact
    • What are my choices? search.twitter.com tweetdeck hootsuite twuffer ping.fm tweetmeme - hot topics twitterholic - influencers http://www.squidoo.com/twitterapps Facebook pages Facebook groups Facebook Causes Social RSS (app) Slideshare (app) Static FBML (app) and many more...
    • What are my choices? Slideshare LiveStream/Ustream Foursquare Flickr LinkedIn Myspace(?) Is your head spinning? but wait there's more...
    • Over 400 Social Networks Exist
      • Wikipedia listing (growing)
      • http://en.wikipedia.org/wiki/List_of_social_networking_websites
        • region specific
        • topic specific
        • niche specific
        • community based
        • privately based
        • anonymous based
    • Can social media work for you?
    • Can you measure the ROI?
        • landing pages
        • URL tracking: bit.ly, bud.url
        • site metrics: Google Analytics
        • polling visitors & donors
        • subscriptions to newsletters, clickable links, opens
        • volunteer increase/decrease
    •  
        • campaign success
        • content viewed
        • incoming sources
        • page count
        • unique visitors
        • time spent on site
        • Epic Change used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Tanzania (98% of donors had never donated to Epic Change before)
      •  
        •   The "Dollars for Darfur" Group on Facebook raised over $150,000 in 2008 to help stop genocide in Sudan
      •  
        •   Oxfam America created a photo petition campaign on Flickr to force Starbucks to give poor coffee farmers in Ethiopia a chance to earn more...it worked.
    • So the question now becomes, are you ready to join the conversation?