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Twitter Changes Everything @Rumford
Major Media Uses UGC Tweeted Photos <ul><li>Why? </li></ul><ul><li>News is Everywhere </li></ul><ul><li>They Can’t Be </li...
~40 Million Visitors = Opportunity <ul><li>Hyper Viral, Micro Engagement </li></ul><ul><li>People Drive Your Awareness/Buz...
Twitter is a Particle Accelerator <ul><li>Fast Velocity. Cross Eco-System. Amplified! </li></ul><ul><li>Conversation is th...
Micro-Sharing + Mega Digital Distribution
Twitter Jumps Mediums: TV, Print, Digital <ul><li>Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web S...
From Print 2 Photo 2 Tweet 2 ?...
Hello? Anybody Home? <ul><li>They Are Talking! </li></ul><ul><li>Conversations Happen With or Without You </li></ul><ul><l...
WOMMA <ul><li>Blue Ocean of Opportunity </li></ul><ul><li>You have No Control… realize this </li></ul><ul><li>Focus on Inf...
Sample Business Use Cases <ul><li>Customer Service </li></ul><ul><li>Client Retention </li></ul><ul><li>Branding & Marketi...
The Oprafication of Social Networks
Demographics & Uses <ul><li>30-39 largest segment, 40-49, 20-29 </li></ul>
Is Being Social in Your Business DNA?
5000 Apps: How do you want your eggs? <ul><li>Mobile, Desktop Web Based, Plug-in </li></ul><ul><li>Tweetdeck - Dashboard <...
Photo Sharing is Inherently Social
Every Picture Tells A Story 2 the World
Twitter & Photos =   <ul><li>Photos Are Low Hanging Fruit </li></ul><ul><li>Everyone Has a Cell </li></ul><ul><li>Contest...
Night At The Museum Smithsonian, Twitter & TweetPhoto
Twitter Enhanced Brand Contests <ul><li>Get Creative </li></ul><ul><li>Leverage Twitter </li></ul>
Terminator Salvation International Release: Sony Pictures & Imageworks Interactive  <ul><li>Create International Movie Pre...
Show Some Skin… <ul><li>8 Twitter Background Skins </li></ul>
Twitter Content on Micro Site… <ul><li>Active Tweets </li></ul><ul><li>Leaders & Recognition </li></ul><ul><li>~3000 Playe...
Social Strokes: Leader Board <ul><li>Recognition Drives Participation </li></ul><ul><li>Drives More Awareness on Twitter <...
Twitter Page Branding <ul><li>Skin The Visual Background </li></ul><ul><li>Contact Info </li></ul><ul><li>Link to Web Site...
How to Engage <ul><li>Business Goals Defined </li></ul><ul><li>Listening Engine Tuned </li></ul><ul><li>Discover Connectio...
7 Deadly Twitter Sins <ul><li>Not Listening </li></ul><ul><li>Self-Promoting </li></ul><ul><li>Not Adding Value </li></ul>...
Get Smart
The Future <ul><li>Content Outside of Twitter </li></ul><ul><li>Custom Brand Implementations </li></ul><ul><li>Data Twiste...
New Communication Channel <ul><li>Ask yourself 1 simple question:  How do you want to use it? </li></ul>OR
Twitter Becomes a  Lifestyle  Hack <ul><li>Follow Me @Rumford </li></ul><ul><li>www.twitterbusinessbook.com   </li></ul>
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Twitter Changes Everything

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Gravity Summit: Twitter Changes Everything.

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  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • Transcript of "Twitter Changes Everything"

    1. 1. Twitter Changes Everything @Rumford
    2. 2. Major Media Uses UGC Tweeted Photos <ul><li>Why? </li></ul><ul><li>News is Everywhere </li></ul><ul><li>They Can’t Be </li></ul><ul><li>Man on the Street </li></ul>
    3. 3. ~40 Million Visitors = Opportunity <ul><li>Hyper Viral, Micro Engagement </li></ul><ul><li>People Drive Your Awareness/Buzz </li></ul><ul><li>Need Unique Compelling Experience </li></ul><ul><li>Branding & Marketing Opportunities </li></ul><ul><li>Focus on Who Matters Most to Your Business. </li></ul><ul><li>Be the in that space </li></ul>
    4. 4. Twitter is a Particle Accelerator <ul><li>Fast Velocity. Cross Eco-System. Amplified! </li></ul><ul><li>Conversation is the new currency </li></ul>
    5. 5. Micro-Sharing + Mega Digital Distribution
    6. 6. Twitter Jumps Mediums: TV, Print, Digital <ul><li>Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites… </li></ul><ul><li>There are no communication silos </li></ul>
    7. 7. From Print 2 Photo 2 Tweet 2 ?...
    8. 8. Hello? Anybody Home? <ul><li>They Are Talking! </li></ul><ul><li>Conversations Happen With or Without You </li></ul><ul><li>Evangelists & Detractors </li></ul><ul><li>Multiple Large Interaction & Engagement Opportunities </li></ul>
    9. 9. WOMMA <ul><li>Blue Ocean of Opportunity </li></ul><ul><li>You have No Control… realize this </li></ul><ul><li>Focus on Influence & Engagement </li></ul><ul><li>Opportunity to move the meter and ADD VALUE </li></ul>
    10. 10. Sample Business Use Cases <ul><li>Customer Service </li></ul><ul><li>Client Retention </li></ul><ul><li>Branding & Marketing </li></ul><ul><li>Polls & Surveys </li></ul><ul><li>Networking </li></ul><ul><li>Website Traffic </li></ul><ul><li>New Customer Acquisition </li></ul><ul><li>Communication Network </li></ul><ul><li>Event Back Channel </li></ul>
    11. 11. The Oprafication of Social Networks
    12. 12. Demographics & Uses <ul><li>30-39 largest segment, 40-49, 20-29 </li></ul>
    13. 13. Is Being Social in Your Business DNA?
    14. 14. 5000 Apps: How do you want your eggs? <ul><li>Mobile, Desktop Web Based, Plug-in </li></ul><ul><li>Tweetdeck - Dashboard </li></ul><ul><li>Cotweet, Splitweet </li></ul><ul><li>PowerTwitter – Firefox </li></ul><ul><li>Business Process – Discipline </li></ul>
    15. 15. Photo Sharing is Inherently Social
    16. 16. Every Picture Tells A Story 2 the World
    17. 17. Twitter & Photos =  <ul><li>Photos Are Low Hanging Fruit </li></ul><ul><li>Everyone Has a Cell </li></ul><ul><li>Contests, Fans Experiences, Behind The Scenes </li></ul><ul><li>Voting/Popularity/Views </li></ul><ul><li>Viral When Coupled with Twitter & Social Photo Sharing Platform </li></ul>
    18. 18. Night At The Museum Smithsonian, Twitter & TweetPhoto
    19. 19. Twitter Enhanced Brand Contests <ul><li>Get Creative </li></ul><ul><li>Leverage Twitter </li></ul>
    20. 20. Terminator Salvation International Release: Sony Pictures & Imageworks Interactive <ul><li>Create International Movie Pre Release Buzz </li></ul><ul><li>Leverage Viral & Broadcast Characteristics of Twitter Eco-System </li></ul><ul><li>Create Text Based Game </li></ul><ul><li>4 Weeks:15-20 Tweets Per Day (24/7) </li></ul><ul><li>Unique Approach That Engages Fans </li></ul><ul><li>Micro Site Integration </li></ul>
    21. 21. Show Some Skin… <ul><li>8 Twitter Background Skins </li></ul>
    22. 22. Twitter Content on Micro Site… <ul><li>Active Tweets </li></ul><ul><li>Leaders & Recognition </li></ul><ul><li>~3000 Played the Game </li></ul>
    23. 23. Social Strokes: Leader Board <ul><li>Recognition Drives Participation </li></ul><ul><li>Drives More Awareness on Twitter </li></ul><ul><li>Buzz </li></ul>
    24. 24. Twitter Page Branding <ul><li>Skin The Visual Background </li></ul><ul><li>Contact Info </li></ul><ul><li>Link to Web Site </li></ul><ul><li>Effective Description </li></ul><ul><li>Personal Network </li></ul><ul><li>Consistent Brand Message </li></ul>
    25. 25. How to Engage <ul><li>Business Goals Defined </li></ul><ul><li>Listening Engine Tuned </li></ul><ul><li>Discover Connections </li></ul><ul><li>Converse Proactively </li></ul><ul><li>Be Real </li></ul><ul><li>Add Value & Share </li></ul><ul><li>Repeat as Required </li></ul>
    26. 26. 7 Deadly Twitter Sins <ul><li>Not Listening </li></ul><ul><li>Self-Promoting </li></ul><ul><li>Not Adding Value </li></ul><ul><li>Not Being Honest </li></ul><ul><li>Hard Selling </li></ul><ul><li>Corporate Speak </li></ul><ul><li>Friend Collecting </li></ul>
    27. 27. Get Smart
    28. 28. The Future <ul><li>Content Outside of Twitter </li></ul><ul><li>Custom Brand Implementations </li></ul><ul><li>Data Twisted Up </li></ul><ul><li>Business Iterations </li></ul><ul><li>Intelligence Streams </li></ul><ul><li>Relationship Dynamics </li></ul><ul><li>Game Integration </li></ul><ul><li>Location Based Services </li></ul><ul><li>Paid Advertising Opportunities </li></ul><ul><li>Strategy is Paramount </li></ul>
    29. 29. New Communication Channel <ul><li>Ask yourself 1 simple question: How do you want to use it? </li></ul>OR
    30. 30. Twitter Becomes a Lifestyle Hack <ul><li>Follow Me @Rumford </li></ul><ul><li>www.twitterbusinessbook.com </li></ul>
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