Twitter Changes Everything

Twitter Changes Everything @Rumford

Major Media Uses UGC Tweeted Photos
Why?
News is Everywhere
They Can’t Be
Man on the Street

~40 Million Visitors = Opportunity
Hyper Viral, Micro Engagement
People Drive Your Awareness/Buzz
Need Unique Compelling Experience
Branding & Marketing Opportunities
Focus on Who Matters Most to Your Business.
Be the in that space

Twitter is a Particle Accelerator
Fast Velocity. Cross Eco-System. Amplified!
Conversation is the new currency

Micro-Sharing + Mega Digital Distribution

Twitter Jumps Mediums: TV, Print, Digital
Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…
There are no communication silos

From Print 2 Photo 2 Tweet 2 ?...

Hello? Anybody Home?
They Are Talking!
Conversations Happen With or Without You
Evangelists & Detractors
Multiple Large Interaction & Engagement Opportunities

WOMMA
Blue Ocean of Opportunity
You have No Control… realize this
Focus on Influence & Engagement
Opportunity to move the meter and ADD VALUE

Sample Business Use Cases
Customer Service
Client Retention
Branding & Marketing
Polls & Surveys
Networking
Website Traffic
New Customer Acquisition
Communication Network
Event Back Channel

The Oprafication of Social Networks

Demographics & Uses
30-39 largest segment, 40-49, 20-29

Is Being Social in Your Business DNA?

5000 Apps: How do you want your eggs?
Mobile, Desktop Web Based, Plug-in
Tweetdeck - Dashboard
Cotweet, Splitweet
PowerTwitter – Firefox
Business Process – Discipline

Photo Sharing is Inherently Social

Every Picture Tells A Story 2 the World

Twitter & Photos = 
Photos Are Low Hanging Fruit
Everyone Has a Cell
Contests, Fans Experiences, Behind The Scenes
Voting/Popularity/Views
Viral When Coupled with Twitter & Social Photo Sharing Platform

Night At The Museum Smithsonian, Twitter & TweetPhoto

Twitter Enhanced Brand Contests
Get Creative
Leverage Twitter

Terminator Salvation International Release: Sony Pictures & Imageworks Interactive
Create International Movie Pre Release Buzz
Leverage Viral & Broadcast Characteristics of Twitter Eco-System
Create Text Based Game
4 Weeks:15-20 Tweets Per Day (24/7)
Unique Approach That Engages Fans
Micro Site Integration

Show Some Skin…
8 Twitter Background Skins

Twitter Content on Micro Site…
Active Tweets
Leaders & Recognition
~3000 Played the Game

Social Strokes: Leader Board
Recognition Drives Participation
Drives More Awareness on Twitter
Buzz

Twitter Page Branding
Skin The Visual Background
Contact Info
Link to Web Site
Effective Description
Personal Network
Consistent Brand Message

How to Engage
Business Goals Defined
Listening Engine Tuned
Discover Connections
Converse Proactively
Be Real
Add Value & Share
Repeat as Required

7 Deadly Twitter Sins
Not Listening
Self-Promoting
Not Adding Value
Not Being Honest
Hard Selling
Corporate Speak
Friend Collecting

Get Smart

The Future
Content Outside of Twitter
Custom Brand Implementations
Data Twisted Up
Business Iterations
Intelligence Streams
Relationship Dynamics
Game Integration
Location Based Services
Paid Advertising Opportunities
Strategy is Paramount

New Communication Channel
Ask yourself 1 simple question: How do you want to use it?
OR

Twitter Becomes a Lifestyle Hack
Follow Me @Rumford
www.twitterbusinessbook.com

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Twitter Changes Everything

by Gravity Summit on Jun 21, 2009

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Twitter Changes Everything — Presentation Transcript