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Twitter Changes Everything

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Gravity Summit: Twitter Changes Everything.

Gravity Summit: Twitter Changes Everything.

Published in Business , Technology
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  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things

Transcript

  • 1. Twitter Changes Everything @Rumford
  • 2. Major Media Uses UGC Tweeted Photos
    • Why?
    • News is Everywhere
    • They Can’t Be
    • Man on the Street
  • 3. ~40 Million Visitors = Opportunity
    • Hyper Viral, Micro Engagement
    • People Drive Your Awareness/Buzz
    • Need Unique Compelling Experience
    • Branding & Marketing Opportunities
    • Focus on Who Matters Most to Your Business.
    • Be the in that space
  • 4. Twitter is a Particle Accelerator
    • Fast Velocity. Cross Eco-System. Amplified!
    • Conversation is the new currency
  • 5. Micro-Sharing + Mega Digital Distribution
  • 6. Twitter Jumps Mediums: TV, Print, Digital
    • Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…
    • There are no communication silos
  • 7. From Print 2 Photo 2 Tweet 2 ?...
  • 8. Hello? Anybody Home?
    • They Are Talking!
    • Conversations Happen With or Without You
    • Evangelists & Detractors
    • Multiple Large Interaction & Engagement Opportunities
  • 9. WOMMA
    • Blue Ocean of Opportunity
    • You have No Control… realize this
    • Focus on Influence & Engagement
    • Opportunity to move the meter and ADD VALUE
  • 10. Sample Business Use Cases
    • Customer Service
    • Client Retention
    • Branding & Marketing
    • Polls & Surveys
    • Networking
    • Website Traffic
    • New Customer Acquisition
    • Communication Network
    • Event Back Channel
  • 11. The Oprafication of Social Networks
  • 12. Demographics & Uses
    • 30-39 largest segment, 40-49, 20-29
  • 13. Is Being Social in Your Business DNA?
  • 14. 5000 Apps: How do you want your eggs?
    • Mobile, Desktop Web Based, Plug-in
    • Tweetdeck - Dashboard
    • Cotweet, Splitweet
    • PowerTwitter – Firefox
    • Business Process – Discipline
  • 15. Photo Sharing is Inherently Social
  • 16. Every Picture Tells A Story 2 the World
  • 17. Twitter & Photos = 
    • Photos Are Low Hanging Fruit
    • Everyone Has a Cell
    • Contests, Fans Experiences, Behind The Scenes
    • Voting/Popularity/Views
    • Viral When Coupled with Twitter & Social Photo Sharing Platform
  • 18. Night At The Museum Smithsonian, Twitter & TweetPhoto
  • 19. Twitter Enhanced Brand Contests
    • Get Creative
    • Leverage Twitter
  • 20. Terminator Salvation International Release: Sony Pictures & Imageworks Interactive
    • Create International Movie Pre Release Buzz
    • Leverage Viral & Broadcast Characteristics of Twitter Eco-System
    • Create Text Based Game
    • 4 Weeks:15-20 Tweets Per Day (24/7)
    • Unique Approach That Engages Fans
    • Micro Site Integration
  • 21. Show Some Skin…
    • 8 Twitter Background Skins
  • 22. Twitter Content on Micro Site…
    • Active Tweets
    • Leaders & Recognition
    • ~3000 Played the Game
  • 23. Social Strokes: Leader Board
    • Recognition Drives Participation
    • Drives More Awareness on Twitter
    • Buzz
  • 24. Twitter Page Branding
    • Skin The Visual Background
    • Contact Info
    • Link to Web Site
    • Effective Description
    • Personal Network
    • Consistent Brand Message
  • 25. How to Engage
    • Business Goals Defined
    • Listening Engine Tuned
    • Discover Connections
    • Converse Proactively
    • Be Real
    • Add Value & Share
    • Repeat as Required
  • 26. 7 Deadly Twitter Sins
    • Not Listening
    • Self-Promoting
    • Not Adding Value
    • Not Being Honest
    • Hard Selling
    • Corporate Speak
    • Friend Collecting
  • 27. Get Smart
  • 28. The Future
    • Content Outside of Twitter
    • Custom Brand Implementations
    • Data Twisted Up
    • Business Iterations
    • Intelligence Streams
    • Relationship Dynamics
    • Game Integration
    • Location Based Services
    • Paid Advertising Opportunities
    • Strategy is Paramount
  • 29. New Communication Channel
    • Ask yourself 1 simple question: How do you want to use it?
    OR
  • 30. Twitter Becomes a Lifestyle Hack
    • Follow Me @Rumford
    • www.twitterbusinessbook.com