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Twitter Changes Everything

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Gravity Summit: Twitter Changes Everything.

Gravity Summit: Twitter Changes Everything.

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  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • doing this 25 yrs. Last 25 yrs as DT brand, evolving to online. Look fairly conservative on the outside, from inside-out/risk takers, willing to try things
  • Transcript

    • 1. Twitter Changes Everything @Rumford
    • 2. Major Media Uses UGC Tweeted Photos
      • Why?
      • News is Everywhere
      • They Can’t Be
      • Man on the Street
    • 3. ~40 Million Visitors = Opportunity
      • Hyper Viral, Micro Engagement
      • People Drive Your Awareness/Buzz
      • Need Unique Compelling Experience
      • Branding & Marketing Opportunities
      • Focus on Who Matters Most to Your Business.
      • Be the in that space
    • 4. Twitter is a Particle Accelerator
      • Fast Velocity. Cross Eco-System. Amplified!
      • Conversation is the new currency
    • 5. Micro-Sharing + Mega Digital Distribution
    • 6. Twitter Jumps Mediums: TV, Print, Digital
      • Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…
      • There are no communication silos
    • 7. From Print 2 Photo 2 Tweet 2 ?...
    • 8. Hello? Anybody Home?
      • They Are Talking!
      • Conversations Happen With or Without You
      • Evangelists & Detractors
      • Multiple Large Interaction & Engagement Opportunities
    • 9. WOMMA
      • Blue Ocean of Opportunity
      • You have No Control… realize this
      • Focus on Influence & Engagement
      • Opportunity to move the meter and ADD VALUE
    • 10. Sample Business Use Cases
      • Customer Service
      • Client Retention
      • Branding & Marketing
      • Polls & Surveys
      • Networking
      • Website Traffic
      • New Customer Acquisition
      • Communication Network
      • Event Back Channel
    • 11. The Oprafication of Social Networks
    • 12. Demographics & Uses
      • 30-39 largest segment, 40-49, 20-29
    • 13. Is Being Social in Your Business DNA?
    • 14. 5000 Apps: How do you want your eggs?
      • Mobile, Desktop Web Based, Plug-in
      • Tweetdeck - Dashboard
      • Cotweet, Splitweet
      • PowerTwitter – Firefox
      • Business Process – Discipline
    • 15. Photo Sharing is Inherently Social
    • 16. Every Picture Tells A Story 2 the World
    • 17. Twitter & Photos = 
      • Photos Are Low Hanging Fruit
      • Everyone Has a Cell
      • Contests, Fans Experiences, Behind The Scenes
      • Voting/Popularity/Views
      • Viral When Coupled with Twitter & Social Photo Sharing Platform
    • 18. Night At The Museum Smithsonian, Twitter & TweetPhoto
    • 19. Twitter Enhanced Brand Contests
      • Get Creative
      • Leverage Twitter
    • 20. Terminator Salvation International Release: Sony Pictures & Imageworks Interactive
      • Create International Movie Pre Release Buzz
      • Leverage Viral & Broadcast Characteristics of Twitter Eco-System
      • Create Text Based Game
      • 4 Weeks:15-20 Tweets Per Day (24/7)
      • Unique Approach That Engages Fans
      • Micro Site Integration
    • 21. Show Some Skin…
      • 8 Twitter Background Skins
    • 22. Twitter Content on Micro Site…
      • Active Tweets
      • Leaders & Recognition
      • ~3000 Played the Game
    • 23. Social Strokes: Leader Board
      • Recognition Drives Participation
      • Drives More Awareness on Twitter
      • Buzz
    • 24. Twitter Page Branding
      • Skin The Visual Background
      • Contact Info
      • Link to Web Site
      • Effective Description
      • Personal Network
      • Consistent Brand Message
    • 25. How to Engage
      • Business Goals Defined
      • Listening Engine Tuned
      • Discover Connections
      • Converse Proactively
      • Be Real
      • Add Value & Share
      • Repeat as Required
    • 26. 7 Deadly Twitter Sins
      • Not Listening
      • Self-Promoting
      • Not Adding Value
      • Not Being Honest
      • Hard Selling
      • Corporate Speak
      • Friend Collecting
    • 27. Get Smart
    • 28. The Future
      • Content Outside of Twitter
      • Custom Brand Implementations
      • Data Twisted Up
      • Business Iterations
      • Intelligence Streams
      • Relationship Dynamics
      • Game Integration
      • Location Based Services
      • Paid Advertising Opportunities
      • Strategy is Paramount
    • 29. New Communication Channel
      • Ask yourself 1 simple question: How do you want to use it?
      OR
    • 30. Twitter Becomes a Lifestyle Hack
      • Follow Me @Rumford
      • www.twitterbusinessbook.com