Twitter for Business, Marketing, Branding and Communication

Twitter & Facebook For Business, Marketing, Branding & Communication Rodney Rumford

Facebook Marketing Options
Applications
Groups
Paid Groups
Targeted Ads
News Feed Ad Buys
Pages
Connect
Do it with a Cohesive Strategy

Facebook is Most Popular with Youth BUT… Over 35 is Fastest Growing

Pages
Biz or Org
Unlimited Mailing
Multi-media
Events
Wall, Discussions
Video, Images
Share, No Invite

Profile Ad Placement

Tight Audience Ad Targeting

Marketing Opportunities: Extend The Success of Your Brand
Lead Generation
Brand Extension, Exposure & Loyalty
Commerce
Customer Engagement & Evangelism
Fan Pages
Groups
Applications
Advertising: Targeted: PPC
Sponsored Groups: Min 100k Ad Spend

Critical Concept “ Conversation is the new online Currency. Twitter is a Goldmine of Conversations. Engage in Real Conversations and the Business Value will become Crystal Clear”

Twitter Overview
Why It Matters
Why You Should Care
Trends
How to Engage
Eco-System Growth
Business Opportunity
Branding & Marketing
Analytic Statistics

140 Characters
Micro-Blogging Social Platform
All Content is Public
Communication Channel
Think IM to Everyone
Networking, News Source, Sharing, etc.
Social River of Conversation Updates
What Are You Thinking & Sharing

Why Twitter Matters
~6 Million People
Connections
Immediacy
Access & Influence
Brevity
Sharing
Business & Personal
Not a Fad
!

Why You Should Care!
37% of Adult Internet Users and 70% of teens use Social Networking Sites Monthly
Not a Fad: Here to Stay
Participants Virally Move Content
Influencers

User Behavior Survey
15% Use For Marketing Purposes
56% Use In a Business Related Capacity
28% Self Classify As Heavy Socializers

Branding & Marketing Survey
51% Talk to Business or Corporations
89% Believe Twitter Has Marketing Benefits

Twitter Benefits
Better Relationships
Customer Loyalty
Site Traffic
Happy Clients
New Customers
Increased Brand Reach
Informed Feedback Loop
Brand Extension & Establishment

Every Users Voice Has Influence

Twitter is a Particle Accelerator
Content Flows Across Eco-Systems Rapidly

Twitter Micro-Sharing

Micro-Sharing
Status & Micro-Sharing
Trend: Could very well be the webs next killer app
NOT: What are you Doing?
RATHER: What are you Thinking?
Conversations Are The New Currency

Twitter Marketplace Eco-System
People Do Business with People: NOT Companies
Friends Tell Friends Ambiently

These Are Your Customers
They Are Talking!
Conversation Happens With or Without You
Evangelists & Detractors
Are You Listening?
Are You Engaging

Brand & Product Evangelists
Consumers do the talking for you.
Spread the word virally to their networks
Reach out proactively to them

Brand Detractors
Opportunity to Publicly Respond
Public Transparency
Huge Upside for Outreach
Turn Into Satisfied Customers
New Evangelists
Lurker nodes retweet your response

How to Engage
Business Goals Defined
Listening Engine Tuned
Discover Connections
Converse Proactively
Be Real
Add Value & Share
Repeat as Required

7 Deadly Twitter Sins
Not Listening
Self-Promoting
Not Adding Value
Not Being Honest
Hard Selling
Corporate Speak
Friend Collecting

Personal Stories & Connections
Told a Story with Pictures
Connected with People
Intersecting Interests
Business & Pumpkin Seeds
Seemingly Unrelated
New Connections
Increased Network Value

9 Big Brands on Twitter
Comcast
H&R Block
Southwest
IBM
Intel
QuickBooks
Jet Blue
Dell
SAP

Twitter Page Branding
Skin The Visual Background
Contact Info
Link to Web Site
Effective Description
Personal Network
Content Value

Sample Business Use Cases
Customer Service
Client Retention
Branding & Marketing
Polls & Surveys
Networking
Website Traffic
New Customer Acquisition
Communication Network
Event Back Channel

Using Twitter For Polls/Surveys
Polls & Surveys
Get People To Engage
Get Network To Retweet
Feedback Loop
Get Cross Sections
Thank Participants

Twitter Example: Motrin Snowball
Motrin Video Ad
Baby Slings
Motrin Moms Revolt
Twitter Velocity
Social Uprising
Motrin Response
Video Ad Pulled

Twitter Mobile
Always Connecting
Mobile Lifestyle
Location Based Social Networks: BrightKite
SMS
My Wallet, My Keys, My Cell Phone…

Blogging vs. Twitter
Complimentary Technologies
Micro-Blogging
Micro-Sharing
Micro-Touch
Velocity
Immediacy
Brevity
Communication Nodes Add Amplification
Credit: Gaping Void

Retweet Reach Flow Destination Site: Desired Action Response Retweet Extended Reach Total Retweet with Secondary Layer Network Retweet with First Layer Network Original Tweet

1 st Level Retweet Reach & Amp

Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers

The Future
Content Outside of Twitter
Custom Brand Implementations
Data Twisted Up
Business Iterations
Intelligence Streams
Relationship Dynamics
Game Integration
Location Based Services

Questions ?

It is Not a Campaign Tweet Tweet Tweet “ Engage in Real Conversations and the Business Value will become Crystal Clear”

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Twitter for Business, Marketing, Branding and Communication

by Gravity Summit on Feb 27, 2009

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